01
Old window, wide, before a tool is touched
Shoot the existing window from inside and out before removal. This is the first half of an honest before-and-after sequence. Capture it before protection, removal or staging changes the scene.
How to use this in the field: finish every numbered must-get shot before bonus angles. Capture the untouched before view first, protect customer privacy, and verify every product or performance statement before publishing.
Replacement Window Install
⏱ 30–45 min0/12 captured
Must-get shots
02
Removal, old unit coming out
Crew pulling the old window. Shows the work and the scope. Mid-range from inside looking at the opening.
03
The rough opening, what's behind the wall
The bare framed opening once the old unit is out. Use this to explain the actual opening condition and the approved preparation steps used on this project.
04
Setting the new window, the precise moment
Crew fitting and leveling the new unit into the opening. Hands, level, shims. This documents leveling, fit and the approved installation sequence without making an absolute workmanship claim.
05
Insulation & sealing detail
Spray foam / backer rod around the frame. A detail worth explaining clearly and accurately. Tight shot showing the gap being sealed using the approved method for this opening and product, a useful installation detail; any efficiency claim must be verified for the specific product and project.
06
Finished window, interior, clean
New window installed, trimmed, glass clean, in natural light. Show the finished result from inside the room it serves.
07
Finished window, exterior curb view
Step to the street. New window in the context of the whole house. Overcast light is ideal, no glare on the glass.
08
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
09
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
10
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
Bonus if time allows
B1
Time-lapse of a single window, start to finish
Phone on a tripod, one window install compressed to 20 seconds. Old unit out, new unit in. Useful as a concise process edit for social or the website.
B2
The owner explaining the install to camera
30-second clip, The owner pointing at the sealed frame or the new unit explaining what makes it a proper install. An owner explanation can add context and accountability.
Entry & Storm Door Install
⏱ 25–35 min0/12 captured
Must-get shots
01
Old door, before, from the porch
The existing entry door before removal. Curb-level, straight on. The "before" for the transformation.
02
New door being hung
Crew setting the new door in the frame. Action shot showing the fit and the work.
03
Hardware detail, handle, lock, hinges
Tight shot of the upgraded hardware going on. A clear record of the selected hardware and finished detail.
04
Finished entry, full curb appeal
New door, clean, from the street or walkway. Sidelights and transom in frame if present. The hero shot for a door job.
05
Door in action, opening/closing clip
Short clip of the new door swinging smoothly, latching solid. Document smooth operation and latching; do not infer long-term performance from sound alone.
06
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
07
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
08
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
09
Owner or technician explains the decision and result
Record one natural 30–45 second answer and one concise 15–20 second take in clean audio.
10
Matched finished result from the opening angle
Capture vertical video, a horizontal still and a clean hold for text overlays.
Bonus if time allows
B1
Storm door full-view detail
Close-up of a retractable screen or full-view glass on a storm door. Shows the product range beyond standard entry doors.
B2
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, thumbnail or Google Business Profile crop.
Before & After
⏱ built into every job0/12 captured
Must-get shots
01
Before, exterior, fixed angle
Pick a spot, note it. Shoot the old window/door from the street before work begins. Same time of day matters for matching.
02
After, exact same angle, same light
Stand in the identical spot. Match the framing precisely. The side-by-side is the content, the closer the match, the stronger it hits.
03
Interior before & after pair
Same matched-angle treatment from inside the room. Existing unit versus the completed installation. Mention a draft only when it was a verified customer concern.
04
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
05
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
06
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
07
Owner or technician explains the decision and result
Record one natural 30–45 second answer and one concise 15–20 second take in clean audio.
08
Matched finished result from the opening angle
Capture vertical video, a horizontal still and a clean hold for text overlays.
09
Verified town, service and next-step CTA
Record only approved location wording, offer details and contact path. Avoid exposing private addresses.
10
Approved pickup shot 10
Use this slot for a project-specific detail, customer question or result that was verified on site.
Bonus if time allows
B1
Whole-house multi-window before/after
If the job is a full-house window replacement, get the full facade before and after. Document the full-project scale honestly with matched framing.
B2
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, thumbnail or Google Business Profile crop.
Owner & Brand Content
⏱ 15–20 min0/12 captured
Must-get shots
01
The owner, talking to camera at a job site
No script. "Why I started Allegiance" or “what the crew pays attention to during an approved installation.” Use the approved company story and the details the crew pays attention to during an installation. This is a priority shot for the sheet.
02
Branded vehicle at the job site
Truck/van with signage parked in front of a home. Clean, logo readable. Shows professionalism and local presence.
03
Crew working, real, candid
Team mid-install, not posed. Shows real people doing real work at a real home.
04
Approved experience or project-volume milestone
The owner delivering the credential line to camera with a finished install behind him. Verify the exact number, timeframe and wording before filming; keep the message focused on Allegiance rather than market peer comparisons.
05
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
06
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
07
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
08
Matched finished result from the opening angle
Capture vertical video, a horizontal still and a clean hold for text overlays.
09
Verified town, service and next-step CTA
Record only approved location wording, offer details and contact path. Avoid exposing private addresses.
10
Approved pickup shot 10
Use this slot for a project-specific detail, customer question or result that was verified on site.
Bonus if time allows
B1
Happy homeowner reaction (with permission)
Quick clip of the homeowner seeing the finished windows. A genuine reaction may support a testimonial edit when the homeowner gives explicit written or recorded permission and approves public use.
B2
Optional review follow-up
Do not film a customer being put on the spot. Capture the finished-job handoff, then send every eligible customer the same neutral follow-up later: a direct link or QR code inviting an honest review, with no incentive and no requested rating or wording.
Shoot-day plan
Preparation and two-hour run of show
This keeps the crew focused while leaving room for the real project, questions and personality to lead.
Opening and scopeConfirm the exact window or door type, approved project scope and homeowner concern.
Access and privacyConfirm interior/exterior permissions, no-film areas, customer belongings and crew releases.
Verified product factsApprove manufacturer, glass package, material, ratings, warranties, lead time, pricing and financing language.
Publishing pathConfirm town-level wording, estimate URL or phone, CTA and the intended website or social destination.
0:00–0:15
Untouched before and permissions
Capture matched interior/exterior baselines before protection or removal begins.
0:15–0:50
Primary installation sequence
Film preparation, removal, opening, fit, approved sealing and trim in wide, medium and close views.
0:50–1:15
Owner / installer answers
Record four to six short explanations in a quiet area.
1:15–1:40
Operation, quality and people
Capture hardware, operation, finish details, cleanup, team and approved product proof.
1:40–1:55
Matched reveal and CTA
Return to the marked camera position and record the approved next step.
1:55–2:00
Pickup and metadata
Confirm town, product, scope, permissions and any claims still requiring review.
On-camera system
Topic lobs and starter answers
Send two or three questions before the shoot. Record one clean idea per answer, then use a follow-up example rather than forcing a memorized script.
Topic lob 01
When is a draft actually a window problem?
Send this to the client
What can cause a homeowner to feel a draft around a window, and how do you determine the source?
Natural starter answer
“A draft can come from the window, the installation area or another part of the opening. We inspect the condition, operation and surrounding area before recommending a repair or replacement.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 02
Repair or replace
Send this to the client
What factors help determine whether a window or door should be repaired or replaced?
Natural starter answer
“We look at operation, damage, water entry, the condition of the frame and the customer’s goals. The right answer depends on the opening and the product, not just its age.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 03
What a clean install looks like
Send this to the client
What details tell a homeowner that a replacement window or door was installed carefully?
Natural starter answer
“The unit should fit the prepared opening, operate correctly, be sealed with the approved materials, finish cleanly and be explained to the homeowner before we leave.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 04
Condensation explained
Send this to the client
What can interior or exterior condensation mean, and when should a homeowner ask for an inspection?
Natural starter answer
“Condensation can relate to indoor humidity, outdoor conditions, glass temperature or a product issue. The location and pattern matter, so we need to see the actual condition before drawing a conclusion.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 05
Choosing an entry door
Send this to the client
What should a homeowner think about before choosing a new entry or storm door?
Natural starter answer
“Start with the opening, exposure, security, operation, style and maintenance expectations. Product options can then be compared against the home and the customer’s priorities.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 06
A local transformation
Send this to the client
Walk through this approved local window or door project from the original concern to the finished result.
Natural starter answer
“A window or door transformation starts with the homeowner’s original concern and a careful look at the opening. We explain what the inspection showed, what work was approved, and which installation details mattered. Then we show the finished opening operating cleanly, without promising a result the project cannot prove.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Backup topic bank
What changes the price of a replacement project
How the crew protects the home during removal
A hardware or operation feature explained carefully
What homeowners should prepare before an estimate
How to compare products without relying on one number
What happens after the estimate is approved
New diagnostic series
Diagnose before replacing
Each short starts with the symptom, separates the commonly confused causes, shows a safe observation, and explains when monitoring or repair may be enough before replacement is discussed.
Room-side condensation vs failed sealed unit
If moisture wipes from the room side, begin with indoor humidity and conditions. If it is trapped between panes, document the insulated-unit symptom and inspect the actual assembly.
Sash draft vs opening leak
Separate air moving through the sash or weatherstripping from leakage around trim, flashing or the rough opening. Do not diagnose from a single hand test.
Glass unit vs frame or installation
Show the glass, sash, frame, opening and surrounding finish as separate inspection zones. A glass-unit issue does not automatically mean a full-frame replacement.
Post-production map
One shoot, organized for every destination
Capture clean masters first. Platform crops, captions, logos and music are added in post so the same approved project can support social, Google, the website and sales follow-up.
6–10Vertical edits from process, education, reveal and owner answers
1Flagship 45–90 second transformation film
20–35Edited stills for Google, website and estimates
4+Clean horizontal clips for service pages
1Verified project brief and permission log
Website and local handoff
Record the approved town, opening type, customer concern, product, scope, installation detail and observed result.
- Keep raw masters clean and unwatermarked.
- Provide matched interior and exterior before/after selects.
- Include product labels only when the exact product is approved for public use.
- Let the website partner choose target pages, schema and indexing treatment.
Publishing approval
Confirm anything that could affect energy, comfort, warranty, security, financing, pricing or expected performance.
- Do not guarantee savings, comfort improvements or condensation outcomes.
- Use approved experience numbers only after the owner confirms them.
- Use neutral review invitations and genuine customer permission.
- Track qualified estimates and booked work, not reach alone.