R0BATO Media
What's Already Working
Prepared for Angela & Eric Carden · Lehigh Valley & Poconos, PA

Your Reels already travel
The listings are next

Before we plan anything, here is where your pages stand, with the numbers Instagram showed on October 5, 2026. The short version: people watch you. The plan puts more of you at your listings.

The deeper look

Website, AI search and YouTube

On October 8, 2026 we checked every page of angiesellspa.com, what Google and its AI answers say when someone looks for an agent in Nazareth, and what people search for on YouTube. Open the full report (PDF, 6 pages).

Your score

41 out of 60

Scored from your public pages as of October 3, 5 and 7, 2026. You score high where you are on camera and where clients review you. You score low where a viewer tries to find you after the video ends.

AreaScoreWhy
Content and Reels8/10At least seven Reels between September 3 and October 4. Your four newest drew 2,262 to 5,208 views each on 801 followers, and you, Eric or the family are in every one.
Listing videos6/10The pool jump and the Willow Lane tour are strong, and both are pinned. They are the exception: none of your four newest Reels is a listing.
Google Business Profile9/10Valor Realty Angela Carden is set up with your hours, phone, website and recent photos.
Reviews9/105.0 from 74 on Google and a 5-star average from 66 on Birdeye. Zillow shows 5.0 from only 2 reviews, against 23 sales in the last 12 months.
Other platforms5/10Facebook has 1.1K followers and LinkedIn 1.7K. You have Zillow and Realtor.com profiles. We found no YouTube or TikTok channel of your own.
Website and links4/10Your Google profile points to angiesellspa.com, but the secure (https) version shows a privacy warning in Chrome instead of your site. Your Instagram bio and Linktree do not link to it, and a Coldwell Banker Hearthside page still lists angelacardengroup.com, which no longer loads.

Google, Zillow and LinkedIn figures are as Google showed them on October 7, 2026. We score these same six areas again at the end of the first quarter.

Where you stand

Your pages, as of this week

PageWhat we found
Instagram @angiesellspa801 followers and 590 posts on October 5. The bio links go to your Linktree and your Facebook page.
Facebook pageAngela & Eric Carden, Lehigh Valley & Poconos PA Real Estate, with 1.1K followers on October 3.
LinktreeBranded Eric & Angela Carden, with contact buttons for both of you, your current listings on Zillow and the MLS, your buyer and seller guides, and your Google review link. It has no link to your website.
Websiteangiesellspa.com loads, but the https version shows a privacy warning in Chrome, checked October 8. Squarespace can fix that in its SSL settings. Nothing on Instagram or the Linktree sends anyone there.
Google Business ProfileValor Realty Angela Carden, 109 N 4th St, Easton. 5.0 stars from 74 reviews, links to angiesellspa.com, checked October 7.
ReviewsBirdeye shows 66 reviews with a 5-star average, checked October 3.
What people watch

Your four newest Reels

Views as Instagram showed them on October 5, 2026, sorted by views. Every one has you, Eric or the family in it, and every one reached well past your 801 followers.

PostedThe ReelTypeViews
Oct 4, 2026"When the kids are gone for the weekend and the house feels a little too peaceful... so we start a bathroom renovation"Home life5,208
Sep 19, 2026"Marathon showings all over the Poconos & Lehigh Valley," fingers crossed on an accepted offer for Mr. & Mrs. BShowings2,859
Sep 21, 2026The car prank: "a bag full of tricks over here," fifteen minutes under a hot yoga matHome life2,471
Sep 22, 2026"Landlording at its finest," with Angela as the supervisorLandlord life2,262
The baseline

Your two pinned listing videos

Both were co-posted with your listing photographer, Experience Home Media. Instagram does not show view counts on these two from the grid, so the likes are the number we have.

The pool jump, 2101 Schroettner Circle

  • Posted September 2, 2026, 93 likes.
  • "POV: Your Realtor takes showcasing the lifestyle a little too seriously." You jump in the pool and test the hammock over the farm views.
  • This is the model: the house sold as a way of living, with you in the frame and a joke on top.

The tour, 4600 Willow Lane

  • Posted July 21, 2026, 90 likes.
  • A walkthrough that ends by asking which feature would sell you on the house.
  • The question is the hook. People answer in the comments, and the comments push the post to more people.
What this tells us: the views follow you, not the house. Your home-life Reels travel because you are in them and they are funny. The pool jump shows the same thing works at a listing. The plan films more listings that way, on a schedule, so it stops being a one-off.
The agent you named

You and Heather Schierloh

You want to be ahead of Heather Schierloh (Real of Pennsylvania) on content and presence. Here is where you both stand, from your public pages on October 14, 2026.

AreaYouHeather
Instagram followers811369
Instagram posts a week, last 5 weeks1.62.1
Median likes per post, last 5 weeks139
Facebook followers1.1K (October 3)1.5K
TikTokNo account found291 followers, posted October 11 and 12
Zillow reviews5.0 from 25.0 from 171
Google reviews5.0 from 74No Google Business Profile found
YouTubeNo channel yetNo channel

What she does well

  • Listing teasers: one Reel caption says "come back tomorrow for the full listing," so one house becomes two posts.
  • Her awards and designations sit right in her bio.
  • The same post goes up on Instagram, Facebook and TikTok on the same day.

Where you are ahead

  • More than twice her Instagram followers, and your posts get more likes.
  • 74 Google reviews. We found no Google profile for her.
  • Neither of you has a YouTube channel, so that ground is open.
What this tells us: post for post, you already do as well as she does. She wins on how often she posts and on Zillow reviews, 171 to 2. The plan goes after both: two posts a week from the shoot day, the Zillow review ask in month one, and a YouTube channel she does not have. TikTok is not part of the current plan.

Your Instagram numbers skip your 3 pinned posts. Heather's skip one post shared with another team. Her Zillow count is as Google showed it on October 14, 2026. We check these numbers again on November 14, 2026.

Quick fixes

Two things to do before anything else

1Send people to your website

Ten minutes, and we can do it with you

2Fix the website links

So every link points to the same place

Follower, post and view counts are as shown on Instagram on October 5, 2026. Facebook and Birdeye figures are as shown on October 3, 2026.