Reels with your people in them get the views
Your eight newest reels on @thefloorsourceinc, as Instagram counted them on October 1, 2026: four with your people on camera drew 1,599 to 4,724 views. A fifth, the Build & Burn Block Party skit, drew 9,069, but it is a collab posted by Build & Burn, so that count includes their audience too. The three with nobody on camera, two finished-project reveals and a job teaser, drew 378 to 646. The account has 221 followers, so the people reels reach well past them. The Launch Roadmap lists all eight.
A shoot day for each brand
Everything below comes out of at least two shoot days each month, one for The Floor Source and one for Home Source. Your people talk about the work they already do. We handle the camera, the audio, the questions and the edit.
Production
At least two shoot days a month. The Floor Source day covers the showroom and a live install, and a one-day install can be filmed start to finish. The Home Source day follows a remodel at whatever stage it is in, so each job becomes a series over the months it runs. When a job and the showroom line up, one day can cover both brands, but the plan never counts on it. Every day runs off a written shot list and run of show, and the first one is already drafted in the Content Shoot Plan.
Publishing
Four pages maintained: The Floor Source and Home Source, each on Instagram and Facebook. Two posts a week for each brand, edited and captioned by us. Pieces that fit both brands go out as collabs, so one post lands on both grids. A floor job posts on The Floor Source, a remodel posts on Home Source.
Google Business Profiles
A post a week on each profile and fresh photos after every shoot day. For Home Source, we write the review request and set up the link, and your team sends it after every finished job.
YouTube
One explainer a month, built from an article your websites already published, with short cuts from the same footage for Reels and Shorts.
Who does what
Somebody already posts for you, and the person who answers a customer's question should be someone in your building. Here is the split.
| Surface | R0BATO | Your team |
|---|---|---|
| Feed posts and reels, both brands | Filmed, edited, captioned and published on schedule | Approve the month's plan and topics. Anything you want down comes down within one business day |
| Collabs between the two accounts | Set up on every piece that fits both brands | Nothing |
| Stories | Clips handed over from every shoot day | Post them day to day |
| Comments and DMs | Nothing | Yours, because the answers are in your building |
| Google Business Profiles | Weekly posts and photos, plus the review-request text and link | Send the review request after each Home Source job, and reply to reviews or approve the replies we draft |
| YouTube | Explainers edited, titled and uploaded | Approve each topic in the monthly plan |
| Websites | Finished video and photos handed to your web team | Your web team keeps the sites |
| Accounts, footage and photos | Manager access only | Owner, from day one |
Pricing, in person
Read the scope first. When it looks right, we sit down and go over the number, the start date and anything you want changed.
Your first two weeks
Access and phone numbers first, so nothing we post points people to the wrong place. Then the camera comes out.
Kickoff and access
Manager access to both Instagram accounts, both Facebook pages, both Google profiles and the YouTube channel. One main phone number confirmed for each brand.
Front doors
The strongest reels pinned on each grid, bios lined up, and both Google profiles checked for services, photos and hours.
First shoot days
A Floor Source day with Jordon and Aidan at the showroom, and a Home Source day with John, starting with the church walkthrough if the church agrees.
First posts
The introduction series starts on all four pages, and the first explainer goes up on YouTube.
Add-ons
Extra shoot days
- Showroom events, commercial jobs and community days, as flat add-ons.
- Booked when you need them, never required.
Long-form project films
- A full walkthrough film of a big remodel, for YouTube and your website.
- Quoted per project, separate from the monthly work.
Common questions
We run it, you keep the keys
You own it all
- Accounts, profiles, the channel and the full footage library, all in your names.
- Manager access for us. The keys stay with you.
- Nothing held back if we ever part ways.
What changes
- Your people on camera every week, not now and then.
- Every job we film goes out on the brand that did it.
- One article a month turned into a video.
This is a services proposal. Pricing, terms and the start date are set together in person. View counts are as shown on Instagram and YouTube on October 1, 2026.
Ready when you are
Read it through, then let's pick dates for the first two shoot days. The church walkthrough your September 18 post set up is a strong place to start.