What we build on
Your eight newest reels
The eight newest reels on @thefloorsourceinc, with the views Instagram showed on October 1, 2026, sorted by views. The five with your people on camera fill the top five spots.
| Posted | The reel | People on camera | Views |
|---|---|---|---|
| Apr 29, 2026 | The Build & Burn Block Party skit, with "Floor Source did this" as the running line. A collab posted by Build & Burn, so the count includes their audience | Yes | 9,069 |
| Aug 4, 2026 | Office skit: "When the social media lady walks into your office..." | Yes | 4,724 |
| Jul 21, 2026 | "Me preparing for my Netflix documentary on how I've survived a family business," with the office dog | Yes | 4,471 |
| Jul 15, 2026 | A narrated day in the life, from the warehouse to a commercial final walkthrough | Yes | 2,066 |
| Jun 20, 2026 | Aidan in the showroom: "We're back," and why now is the time for a bath remodel | Yes | 1,599 |
| Apr 22, 2026 | A finished custom bathroom, set to music | No | 646 |
| Sep 25, 2026 | An LVP before-and-after, door-push reveal | No | 559 |
| Jun 4, 2026 | A "Coming soon" teaser with the vans and a carpet job | No | 378 |
What the list says: every reel with people in it beat every reel without, and the three comedy bits took the top three spots. The finished rooms still matter, and the plan films them with your people in the frame.
The sequence
Phase by phase
Phase 0
Days 1–3
Kickoff and access
GOAL: EVERYTHING IN YOUR NAMES, ONE NUMBER PER BRAND
- Manager access to both Instagram accounts and both Facebook pages through Meta Business Suite, never passwords
- Manager access to both Google Business Profiles and the YouTube channel
- One main phone number confirmed for each brand. Your websites list several, so every profile we touch should show the one you want called
- Who approves what, brand by brand, and how fast
Phase 1
Days 3–7
The front doors
GOAL: A FIRST VISIT LANDS ON YOUR BEST WORK
- The three strongest reels pinned on each grid, people first
- Bios on all four pages that say what each brand does, where, and how to reach you
- Story highlights for each brand: floors and reviews for The Floor Source; kitchens, baths, basements, roofs and decks, and reviews for Home Source
- Both Google profiles checked for services, hours and current photos, and the weekly Google posts start
Phase 2
Days 7–14
The first two shoot days
GOAL: THE PEOPLE BEHIND BOTH BRANDS ON RECORD
- Floor Source day: Jordon and Aidan on camera at the showroom, each asked the same questions separately so the answers cut together
- Home Source day: John on camera, and the church walkthrough with the church's OK
- The first explainer: "Is waterproof flooring actually waterproof?" from your Floor Source article of September 30
Phase 3
Weeks 3–8
The release waves
GOAL: TWO POSTS A WEEK FOR EACH BRAND, ON ALL FOUR PAGES
- An introduction a week: Jordon, then Aidan, then John, then the team
- A job or project piece in every week's mix for each brand, cut from that brand's shoot day
- The first YouTube explainer, plus stories clips handed over within a week of each shoot day
- Collabs on every piece that fits both brands
Phase 4
Months 2–3
The monthly habits
GOAL: YOUTUBE, GOOGLE AND REVIEWS ON A ROUTINE
- One explainer a month on YouTube, built from one of your articles, ready for your web team to embed on it
- Your team sends the review request after every finished Home Source job, using the text and link we set up
- A Google post a week on each profile
- Remodels filmed stage by stage over the months they run
Phase 5
Ongoing
The monthly readout
GOAL: KEEP WHAT WORKS, DROP WHAT DOESN'T
- A short readout each month: what published, how each piece did against your own typical views, and what changes next
- The next shoot days' topics picked from what worked
- The scoreboard is each account's own typical views per reel. Follower count is not the target
Why this order: access and phone numbers first, so nothing we post sends people to the wrong line. Faces before projects, because your people reels already lead. Then the monthly habits.
Before the first shoot days
The kickoff checklist
A shoot day pays off when the people, the jobs and the permissions are lined up before the camera comes out. Most of this is a short conversation.
1Access
Who signs in, never with passwords
2People
Who is on camera, and how they want to be named
3Jobs
What we follow from before to after
4The showroom
For the showroom block
The Home Source routine
Building Home Source's reviews
The Floor Source shows 82 Google reviews and Home Source shows 17. Kitchens and baths are big decisions, and people read reviews before they call. This is the routine for asking every customer, one finished job at a time.
1Ask at the right moment
After every finished job
2Keep it clean
The same ask for everyone
3Answer every one
Ongoing, inside the monthly work
Review counts are as shown on Google on October 1, 2026. Roadmap days assume access is in place by day 3. A late start shifts the dates, not the order.