01
Outside the building, signs readable
Lock a 10–12 second wide from across the lot with the signs in frame, plus a vertical version. Hold still for two seconds at the start and end so it can open any edit.
How this plan works: pick the scenario that matches the day, work the priority shots from the top, then use the on-camera topics below to guide the conversation. Your checkmarks stay saved on this device.
Showroom Introductions
⏱ 45–60 min0/12 captured
Priority shots
02
Walk in through the front door to the sample displays
One smooth gimbal move from the door to the first display, at walking speed. Film it twice: once empty, once with Aidan greeting the camera.
03
Jordon and Aidan together in one frame
A standing two-shot in front of the displays, vertical and horizontal. If John is there, make it a three-shot. Take a still, then 10 seconds of them talking to each other, not to the lens.
04
Jordon's introduction
Name, what he runs across both brands, and how it started. One natural 30–45 second take and one 15–20 second version in clean audio, with a second of silence before and after.
05
Aidan's introduction
Name, The Floor Source, and what a first visit to the showroom looks like. Same two lengths and the same framing as Jordon's, so they cut together.
06
John's introduction
Name, Home Source, and what the first visit to a customer's house looks like. Same two lengths, same framing. If John isn't at the showroom, film this on the Home Source day.
07
The same two questions, asked to each of them separately
Ask each of them, apart: "What job do you still think about?" and "What's the first question you wish every customer asked?" The answers cut together into one piece. If John isn't at the showroom, ask him on the Home Source day.
08
Hands on samples
Close details of a plank pulled from a rack, a tile turned in the light and a carpet swatch flipped to show the back. Hold each one for two seconds.
09
Team portraits at each person's spot
Everyone who wants in, at their desk or station, vertical and horizontal. These become profile photos, Google photos and end cards.
10
A real moment at the counter
A customer conversation, filmed only with that customer's permission, or a staged sample hand-off between two of your team. Keep paperwork and screens out of frame.
Bonus if time allows
11
The office dog, if it's camera-ready
The documentary reel from July had the dog in it. A few seconds of the dog in the showroom gives any edit a cutaway.
12
Remy and Maicy's nicknames on camera
Your About page calls them The Renovator and The Mosaic Maven. One line each on how they earned it, if they are up for it.
Floor Install Day
⏱ Two stops, 45–60 min each0/12 captured
Priority shots
01
The room before, from the doorway
A locked wide from the doorway at chest height, vertical and horizontal. Mark the spot with tape so the after matches it exactly.
02
The old floor coming up
A wide of the crew working and two close details of the removal. Film around the crew, never in their way.
03
The subfloor check
The installer explains, in a sentence or two, what they look at before a new floor goes down. Clean audio, one take of each length.
04
Material on site
The boxes and the product, close enough to read the name, plus a still of a single plank or tile in hand.
05
The first rows going in
Hands, spacers, the click or the trowel, filmed close. Three or four clips of 6–8 seconds each.
06
One installer tip to camera
Ask: "What's one thing a homeowner should know about this floor?" One natural take and one 15-second version.
07
Transitions, trim and stairs
Doorway transitions, stair nosing and baseboards, close, on the second stop.
08
The after, from the same spot
Same tape mark, same height and same lens as shot 01. Vertical and horizontal, held for 10 seconds.
09
The homeowner's first look
Only with the homeowner's permission. One take, with no direction beyond "walk in when you're ready."
10
Aidan or Jordon walking the finished room
A slow walk through the room with one line on what changed, with the homeowner or alone.
Bonus if time allows
11
Water on a waterproof plank
A spill on a sample plank, then a close look at the seam and the edge. It sets up the waterproof explainer in the topics below.
12
A time-lapse of the install
With the homeowner's OK, a GoPro in a corner from the first stop to the second, out of everyone's way.
Home Source Project
⏱ 45–60 min a visit0/12 captured
Priority shots
01
John's first visit to the house
Your website says most jobs start with a visit to the house and a conversation about how the space gets used. Film that conversation with the homeowner's OK, or re-stage it after.
02
Every wall of the room, before
A locked wide of each wall, plus the problems up close: the cracked tile, the cramped vanity, the tired counter.
03
The plan, in John's words
What changes and why, standing in the room. One natural take and one 15-second version.
04
Demo day
One wide and two close details. Safety gear on anyone in frame.
05
The parts nobody sees
Framing, plumbing and the waterproofing behind the tile, filmed before it gets covered. This is the proof a finished photo can't show.
06
Cabinets or vanity going in
A wide of the install and a close detail of the fit.
07
Tile work
Layout lines and the first tiles, then the niche, the mosaic or the pattern up close.
08
Fixtures and finish
Faucet, hardware, glass and lighting, close. Stills for Google and the website.
09
The after, from the same spots
Match every before angle from shot 02.
10
The homeowner walkthrough with John
Only with permission. John walks the homeowner through the finished room. Let them do the talking.
Bonus if time allows
11
Before-and-after frames lined up
Matched stills from shots 02 and 09, framed identically for a slider or a split screen.
12
Roofs and decks from the ground
On a roof or deck job, a slow walk along the finished work and one wide from across the yard.
The Church Walkthrough
⏱ 45–60 min0/12 captured
Priority shots
01
The church from outside
A locked wide of the building, vertical and horizontal, plus a slow push toward the doors.
02
The balcony view from your September post
Match the angle of the sneak peek you posted on September 18, so the walkthrough picks up where it left off.
03
A slow walk down the center aisle
One steady gimbal move at walking pace, toward the front.
04
The new work up close
Close details of the work your crews did, wherever it shows best.
05
What the job was, to camera
Jordon, Aidan or John, whoever ran the job, on what it involved and the hardest part of it. One natural take and one 15-second version.
06
A word from the church, if they want one
A pastor or committee member on what changed, only if they want to be on camera.
07
Transitions and edges, close
Wherever the new work meets the old: steps, aisles and doorways.
08
Before photos from your phones
Collect any photos your crew took before the work started. They make the before-and-after cut.
09
From the front, back toward the entrance
The reverse wide, locked off and held for 10 seconds.
10
The closing line
One line to camera to end the walkthrough. Two takes.
Bonus if time allows
11
The sound of the room
Thirty seconds of natural room sound, or music if the church offers it, for the edit.
12
The entrance, inside and out
A slow move through the front doors into the building, for the opening of the edit.
Article Explainers
⏱ 45–60 min0/12 captured
Priority shots
01
The explainer setup
A horizontal 16:9 frame at the sample displays or a desk for YouTube, with a vertical crop that still works.
02
Is waterproof flooring actually waterproof?
From your Floor Source article of September 30, 2026. Two minutes or less, then a 30-second version.
03
The demo for that answer
Water on a plank, then the seam, then the edge along a wall, filmed close.
04
Laminate or vinyl plank near water?
From your Floor Source article of July 31, 2026. Two minutes or less, then a 30-second version.
05
Laminate and vinyl plank, edge on
Both samples side by side, turned so the core shows.
06
Where porcelain tile works best
From your Floor Source article of August 14, 2026. Two minutes or less, then a 30-second version.
07
What to ask a remodeling contractor before you sign
John, from the Home Source article of September 30, 2026. Two minutes or less, then a 30-second version.
08
Replace, reface or rework the layout?
John, from the Home Source article of August 20, 2026. Stand at a cabinet sample if one is on the floor.
09
Cutaways for every answer
Hands on samples, the room visualizer from your website on a screen, the sample displays. Five or six clips per answer.
10
Thumbnail stills
Each speaker holding the sample their answer is about, looking at the lens, vertical and horizontal.
Bonus if time allows
11
More space, or a better floor plan?
John, from the Home Source article of July 30, 2026.
12
Carpet padding, updated
Your padding video from three years ago shows about 24,000 views. Film a current version with today's samples.
Shoot-day plan
Preparation and filming-day run of show
Each month has at least two shoot days, one for each brand. The run below is a Floor Source day: the first stop catches an install starting, the showroom block fills the middle and the second stop catches the reveal. A Home Source day is one stop at the job, worked from Scenario 3 or 4. When a job and the showroom line up, one day can cover both brands.
Who is on camera todayNames, titles and the order we film them in.
The job and the homeowner's OKAccess time and a contact on site, kept off camera.
Samples for the explainersPulled and staged at the sample displays before we arrive.
Phone and HIC numbersThe ones each brand advertises under, for every end card and caption.
Stop 1
Live job, first stop
Releases signed on arrival, then Scenario 2's first stop, or a Scenario 3 or 4 visit. 45–60 minutes, priority shots first.
Travel
Drive to the showroom
Drive time set once the job address is confirmed.
Showroom 0:00
Setup
Light the showroom, check audio, sign releases for anyone new and confirm what stays off camera.
Showroom 0:15
Showroom introductions
Scenario 1: the introductions, the same questions to each, and team portraits.
Showroom 1:00
Explainer block
Scenario 5: three to five Floor Source answers with their cutaways and thumbnail stills. John's Home Source topics go on the Home Source day.
Travel
Back to the job
On an install day only, for the reveal. Drive time set with the address.
Stop 2
Live job, second stop
Scenario 2's finish: transitions, the after, the first look and the walkthrough.
Last 10 min
Closing lines and quality check
Record a closing line for each brand, confirm vertical and horizontal coverage, then review the checklist before leaving.
Your on-camera prompts
Topics, starter answers and supporting shots
Every topic comes from an article on one of your own websites. The starter answer is a direction. Say it your way, or read it off the teleprompter if that helps.
Topic 01
Is waterproof flooring actually waterproof?
Your topic prompt
Answer the question your Floor Source article of September 30, 2026 asks, in your own words.
Starter answer
"The plank itself is waterproof. The seams and the edges usually aren't, and that's where water gets in. So a waterproof floor still needs the right install around tubs, sinks and the edges of the room. If it's going in a basement or a bathroom, that's the part we talk through first."
Optional follow-up
"Where do you see water get in most often?" Then: "What should someone check before they buy?"
Topic 02
Laminate or vinyl plank near water?
Your topic prompt
Your Floor Source article of July 31, 2026 compares the two for spills, damp basements and humidity. Give the short version.
Starter answer
"Both can look like wood. The difference is underneath. Laminate is built on a wood-fiber core, and vinyl plank is built on a core made to handle water. For a kitchen, a bathroom or a basement that gets damp, that difference usually decides it."
Optional follow-up
"Is there a room where laminate is still the better pick?" Then: "What should someone ask about the warranty?"
Topic 03
Where porcelain tile works best
Your topic prompt
From your Floor Source article of August 14, 2026: where porcelain earns its place, and how to plan the rest of the house around it.
Starter answer
"Porcelain is dense and handles water and traffic, so it earns its place in entryways, bathrooms and kitchens. A room where you want something warmer underfoot might call for a different floor. The plan is picking the right floor for each room and making the change from one to the next look intentional."
Optional follow-up
"What's the most common tile mistake you see?" Then: "How do you plan the transitions?"
Topic 04
What to ask a remodeling contractor before you sign
Your topic prompt
John, from the Home Source article of September 30, 2026: the questions that protect a homeowner.
Starter answer
"Most of the questions that protect you are about paperwork and people. Who's doing the work. What the quote spells out line by line. When money changes hands. If a contractor gets vague on any of those, that tells you something."
Optional follow-up
"What should a quote always include?" Then: "When should money change hands?"
Topic 05
Replace, reface or rework the layout?
Your topic prompt
John, from the Home Source article of August 20, 2026: how Home Source decides what to do with kitchen cabinets.
Starter answer
"When we look at cabinets, the first question is whether the boxes are still sound. If they are, refacing can work. If the layout is the real problem, new doors won't fix it. So we walk the kitchen and look at how you actually use it before we suggest anything."
Optional follow-up
"What's the sign a layout needs to change?" Then: "What do people wish they had changed?"
Topic 06
More space, or a better floor plan?
Your topic prompt
John, from the Home Source article of July 30, 2026: how a homeowner decides between an addition and a remodel.
Starter answer
"Sometimes a house needs more room. A lot of the time, the room it has just needs to work better. Before anyone talks about an addition, we look at what isn't working day to day and what a remodel could fix first."
Optional follow-up
"What's a sign someone really does need an addition?" Then: "What's the first step either way?"
Backup topic bank
What carpet padding actually does
How to use the room visualizer on our website
What happens at a free estimate
Since 1998: how the business started
How financing works, with no rates on camera
A Jacuzzi bath remodel, start to finish
What you'll receive
Every shoot day, organized for every destination
We capture clean master files so each shoot day feeds that brand's Instagram and Facebook, its Google profile, YouTube and your websites.
8–9Vertical edits from each shoot day, for that brand's two pages
1YouTube explainer a month, built from one of your articles
20–30Edited stills for Google, your websites and the feeds
2Google photo sets a month, one for each profile
1Raw-footage library in your names, added to every month
Website and Google assets
Your web team gets clean horizontal video for the articles and project pages they already run, with a short transcript for each.
- Labeled by brand, service, town and shoot date.
- Original horizontal stills and clean 16:9 masters, no watermarks.
- One explainer a month, ready to embed on its article.
- Stills sized for both Google profiles.
Before anything goes live
You approve the month's plan and topics before we film. Nothing shows a price, an address or a customer who didn't say yes.
- Names and titles checked against how each person wants them.
- Homeowner and customer permission on file before their home or face appears.
- No house numbers, street signs or paperwork in frame.
- Raw masters kept unwatermarked in your library.