R0BATO Media
Engagement & Investment
Prepared for Ian Ross · Health Coverage · Lehigh Valley into NEPA

Own the brand
Convert the referrals you already earn

Two pieces, one system: a home base you own and a content engine that keeps it alive. No leads to rent, no travel to bill, and nothing published without the compliance path cleared first. Here's exactly what each piece costs and what's inside.

The math

Think referral recovery, not marketing spend

You already generate leads every Friday. The gap isn't volume, it's conversion: a referral gets your name, searches it, finds nothing, and quietly moves on. You never see the loss because it never reaches your phone. This system exists to close that leak, and its bar for paying for itself is low: in health coverage, a small number of retained households justifies the entire quarterly engagement. Your real close rate and referral flow will sharpen the picture, and we'll measure it each quarter.

The bet in one line: the referrals are already free. The system's only job is making sure the trust your chapter hands you survives the ten-second Google search that follows.
The investment

One quarterly package

$2,100 / quarter
Website management, one shoot day a quarter, a long-form every two weeks and a weekly post · quarter to quarter · everything built in your name

What's included every quarter

  • One 6 to 8 hour shoot day, banked into a full quarter of content
  • A long-form video every two weeks for YouTube, edited and compliance-routed
  • One social post a week from R0BATO, cut from the shoot
  • Marketta site management: content, town pages, local SEO and schema kept current
  • Google Business Profile optimized and kept active once eligible: posts, photos, Q&A
  • Review engine: compliant invitations to eligible clients, steady cadence
  • A quarterly report: search visibility, profile actions, booked calls

Light on your time, on purpose

  • One filming day a quarter, so you're on camera about four days a year
  • Post to your own socials whenever you like: nothing here depends on it
  • LinkedIn kept sharp so your top search result works for you
  • Month one folds in the foundation: LinkedIn rebuild, review process, Google verification
  • I'm 45 minutes away: no travel costs, ever
Getting started

One-time launch

The home base build: your own site, your own brand, on a domain you own. (Full sequence on the Launch Roadmap tab.)

Your website, two ways, your call: fast and done-for-you through Marketta.io, a see-before-you-pay build ($2,999 to go live, then $50/mo hosted): full site, your brand, town pages, search schema and a first month of content, finished at a live URL in about 48 hours before you pay anything. Or something simple & custom built directly with R0BATO. Either way it's created and kept in your name.
One call to action everywhere: every page, profile and video ends the same way, book a call with Ian. A booked conversation beats a quote form, and it's the same funnel your inspiration runs.
Paid ads, when eligible: Google's Local Services Ads don't include insurance in Pennsylvania today, and Meta ads wait on the USHEALTH marketing rulebook. Nothing to fund on day one. The Google profile we build now is the entry requirement if the LSA door ever opens here.
How we start

Your first two weeks

Fast, visible momentum, in the right order, with the compliance gate cleared before anything publishes.

Days 1–3

Kickoff & rulebook

Intake, the USHEALTH marketing guidelines in hand, and accounts created in your name: domain, Google, review tooling.

Days 3–7

Identity fixes

LinkedIn rebuilt and headshot live. Google Business Profile submitted for verification.

Days 7–14

See your site

Marketta build delivered at a live URL for your review. First compliant review invitations go out.

Then

First shoot

Shoot #1: the "Meet Your Agent" anchor plus your first batch of long-form and clip-ready moments.

If you ever need more

Add-ons

Extra shoots & event coverage

  • Beyond the quarterly shoot day: BNI presentations, community events, client stories as flat add-ons.
  • Local always. No travel line on any invoice.

Growing the territory

  • If you add non-resident licenses later, the same content library starts working in every new state.
  • That's the national version of this playbook, ready when you are.
Straight answers

Common questions

Is this a long contract?
No, quarter to quarter. It's built to earn its keep, not lock you in.
Who owns the accounts and content?
You do. Domain, site, Google profile, reviews, every video file. If we ever part ways, or if you ever leave USHEALTH, all of it goes with you. The corporate microsite doesn't.
Is the website required to start?
No. The quarterly package stands on its own, and the Marketta build can come first, second, or not at all. That said, the home base is where referrals land, so it earns its keep fastest.
What about compliance?
Everything stays in the educational lane: process questions answered, no plan names, no savings claims, no coverage promises. Nothing publishes without your approval path cleared. Your inspiration operates a full personal brand under the same license, so the ceiling is proven.
Why no Google ads?
Google's Local Services Ads don't offer the insurance category in Pennsylvania, only California and Florida today. If that changes, the verified profile and reviews we build now are the entry ticket, and you'd be first in line.
Why it works

Everything is yours

You own it all

  • Domain, website, Google Business Profile, review base, content library, all in your name.
  • R0BATO manages with admin access; you always hold the keys.
  • Assets that outlast any carrier relationship. No hostages.

The bet

  • Convert the free referrals already earned every Friday that currently die in the search bar.
  • Become the one findable, watchable health coverage human in your two markets.
  • Out-execute even your inspiration on the local layer she never built.

This is a services proposal, not legal, tax, or investment advice. Licensing, E&O, and carrier obligations remain with Ian and USHEALTH. Content is educational only and subject to the applicable compliance review before publication.

Ready when you are

One quarterly number, the foundation inside month one, a site you see before you pay for it, and a brand that's finally findable. Let's pick a start date and get the rulebook.

Let's make you findable 🛡️