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Attorney Content Plan · Shoot Guide · July 2026

JRC Law Firm
Content Shoot Plan

A calm, credible filming plan for attorney introductions, estate-planning education, probate questions and consultations. Use the scenario tabs as individual field sheets; select the one that matches the day rather than trying to force every scenario into one visit.

Primary objectiveBuild trust through clear attorney-led education while making the firm’s practice areas and consultation path easier to understand locally.
Core shoot2 hours · 1 primary scenario
Where it will be usedSocial · GBP · Website · Local pages
How this plan works: choose the scenario that best matches the day, work through the priority shots, then use the on-camera topics to guide the conversation. Your checkmarks stay saved on this device.

Attorney Introduction

Experience · approach · community · consultation
⏱ 30–40 min0/12 captured
Priority shots
01
Office exterior, reception and attorney workspace without private information
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
Photo + VideoWideVertical + Horizontal
02
Jason preparing notes or entering the office before the formal take
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
Photo + VideoWideBefore
03
Direct-to-camera name, role and practice focus
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
VideoClean audio2 takes
04
Walk-and-talk about the firm’s approach
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
VideoClean audio2 takes
05
Alternate seated introduction for website use
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
VideoClean audio2 takes
06
Books, credentials or office detail that can be shown accurately
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
Photo + VideoClose detail
07
Professional portrait and horizontal banner framing
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
Photo + VideoClose detail
08
Jason gives a plain-language introduction to JRC Law Firm
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
VideoClean audio2 takes
09
Warm consultation invitation with required disclaimer
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
VideoClean audio2 takes
10
Stroudsburg or service-area context that does not imply unavailable offices
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Photo + VideoLocal SEOHorizontal
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
PhotoHorizontalNegative space
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
VideoAudio10 sec
Shoot-day plan

Preparation and two-hour run of show

This run of show keeps the day focused while leaving room for the real project, questions and personality to lead.

Attorney-approved topics and wordingConfirm this before cameras roll so the shoot starts with accurate, approved information.
Current practice areas and jurisdictionsConfirm this before cameras roll so the shoot starts with accurate, approved information.
Required disclaimersConfirm this before cameras roll so the shoot starts with accurate, approved information.
Correct consultation CTAConfirm this before cameras roll so the shoot starts with accurate, approved information.
0:00–0:10
Setup and permissions
Confirm releases, privacy boundaries, safety, approved claims and the primary CTA.
0:10–0:25
Opening and brand assets
Capture the establishing frames, portraits and clean introduction for JRC Law Firm.
0:25–1:05
Primary scenario
Choose the scenario that matches the day. Complete its priority shots before adding bonus angles.
1:05–1:25
Proof and result
Capture details, matched before-and-after frames, customer-safe proof and the local-page hero assets.
1:25–1:50
On-camera topic block
Record the selected answers in a quiet setting. Capture one natural take, one shorter take and the supporting B-roll for each.
1:50–2:00
CTA and quality check
Record two next-step takes, confirm horizontal/vertical coverage, then review the checklist before leaving.
Your on-camera prompts

Topics, starter scripts and supporting shots

Choose two or three prompts to review before the shoot. The starter answer is a direction, not a script you need to memorize. Keep the final delivery natural, accurate and approved.

Topic 01

Will or trust?

Your topic prompt
Can you give a general explanation of why someone might discuss a will, a trust or both with an attorney?
Starter answer
“A will and a trust can serve different purposes, and the right conversation depends on the person’s assets, family and goals. A will can direct certain wishes and name key people, while a trust may be used for specific planning or administration goals. This is not a one-size-fits-all choice, so the useful next step is reviewing the person’s full situation.”
Supporting shots
Jason at desk, simple two-column graphic, estate-plan folder
CTA / guardrail
Invite a consultation; include legal-information disclaimer.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 02

When should an estate plan be updated?

Your topic prompt
What life events should prompt someone to review an existing estate plan?
Starter answer
“An estate plan is worth reviewing after major life changes such as marriage, divorce, a birth, a death, a move, a significant asset change or a shift in the people someone wants making decisions. Laws and documents can also age. A review does not automatically mean everything must change, it means checking that the plan still reflects the person’s wishes.”
Supporting shots
Calendar, folder, neutral life-event icons
CTA / guardrail
Invite a document review; no personal advice in comments.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 03

Power of attorney basics

Your topic prompt
Explain what a power of attorney is in general terms and why timing matters.
Starter answer
“A power of attorney is a document that can authorize another person to act in defined ways. The scope, timing and requirements matter, and the document should be prepared before it is needed. Waiting until a crisis can limit the available options, which is why this belongs in a broader planning conversation.”
Supporting shots
Document close-up with no private data, Jason explaining, office detail
CTA / guardrail
Link to POA service page and consultation.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 04

What probate means

Your topic prompt
Give a plain-language overview of probate without predicting a timeline.
Starter answer
“Probate is the court-supervised process connected to administering certain assets after a person dies. The steps can include validating documents, identifying assets, addressing claims and distributing property. The exact path and timing depend on the estate, so families should get advice based on the actual documents and circumstances.”
Supporting shots
Courthouse exterior if permitted, files, Jason at desk
CTA / guardrail
Invite a private probate consultation.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 05

Preparing for the first meeting

Your topic prompt
What should a prospective estate-planning client bring or think about before the first meeting?
Starter answer
“It helps to bring any existing documents and a basic list of important assets, family considerations and the people the client may want involved. They do not need every answer before the meeting. The first conversation is often about organizing goals, identifying missing information and explaining the available planning tools.”
Supporting shots
Checklist, folder, welcoming office, calendar
CTA / guardrail
Encourage booking; avoid implying every item is required.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 06

Why Jason opened JRC

Your topic prompt
Tell the founding story in 30–45 seconds, focused on service and community.
Starter answer
“I opened JRC Law Firm because I wanted to build a practice centered on [verified motivation] and serve families in the community where I have roots. Estate planning can feel intimidating, so the firm is designed to make the conversation clear and personal. My goal is to help clients understand the process and make informed decisions, not rush them through documents.”
Supporting shots
Office exterior, Jason walking in, desk, local Stroudsburg cue
CTA / guardrail
Invite viewers to learn about the firm or schedule a consultation.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Backup topic bank
Healthcare proxy versus power of attorney
Why beneficiary designations should be reviewed
A common estate-planning myth
What families should know before an executor begins
Special-needs planning: questions to raise with counsel
What happens after a consultation is scheduled
Attorney-review required

The four-question document-purpose series

Use the same four questions for each document: what does it do, when does it operate, what does it not do, and what should someone bring to a consultation?

Will

Explain the document’s general job and limits without turning the post into a Pennsylvania estate-plan checklist.

Financial power of attorney

Separate the authority it may grant from healthcare decision-making and explain that scope and timing depend on the actual document.

Healthcare power of attorney

Explain that it identifies a decision-maker under the document’s terms. Do not collapse it into a living will.

Living will

Explain its purpose as a statement of healthcare wishes for qualifying circumstances, then distinguish it from naming a decision-maker.

What you’ll receive

One shoot, organized for every destination

We’ll capture clean master files so one shoot can support social, Google, your website and local pages without recycling watermarked clips.

10–15Vertical social edits from process, proof and topic answers
5–6Clean expert-answer masters for YouTube and website embeds
25–40Edited stills for GBP, website pages and social posts
5+Horizontal website / local-page clips with natural audio
1Organized website-ready asset folder with verified project notes

Website & Google asset plan

Give the website/SEO team attorney-approved FAQs, seminar recaps, practice-area videos, local professional involvement and original office photography. Every legal page should be substantively distinct and reviewed by counsel.

  • Label the service, town, shoot date and permission status.
  • Include original horizontal photos, vertical clips and clean 16:9 masters.
  • Add a short transcript, verified facts and the real customer question answered.
  • Your website/SEO team can place each asset on the strongest page and handle titles, internal links, schema and indexing.

Before anything goes live

Attorney review is required. Add appropriate disclaimers, protect confidentiality, avoid legal advice for specific facts, and never promise outcomes or describe results in a misleading way.

  • Verify names, credentials, prices, warranties, timelines and claims.
  • Use neutral review requests and genuine customer permission.
  • Keep raw masters unwatermarked and in the shared content library.
  • Track calls, forms, bookings or orders, not reach alone.

Ready for the shoot

Open the matching scenario on site, work the numbered checklist from top to bottom, then use the topic prompt cards to guide the conversation through the on-camera block.

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