Monthly shoot days
Mutually scheduled at the shop or an approved local project. Capture can include process, timelapse, finished work, Dan on camera, team, installations, customers with permission, and horizontal/vertical masters.
A countable Content Growth Partnership built around up to two shoot days each month, light publishing across Facebook, Instagram and LinkedIn, two YouTube releases a month, and business reviews at 90 and 180 days.
The core R0BATO content scope, expanded for a production-heavy franchise location where real jobs, installations, equipment, and customer stories do not always align with one fixed shoot date.
The first shoot day builds the month’s primary content library. A second shoot day can document a timely installation, customer story, event, unusual job, corporate offer, or longer timelapse. R0BATO handles production, editing, captions, scheduling, channel adaptation, and performance review. Corporate and the in-house SEO team continue to own the website, technical SEO, brand governance, and franchise campaign infrastructure.
Countable outputs replace vague promises to “post more.” The same core story is adapted by channel instead of creating unrelated filler for every page.
Mutually scheduled at the shop or an approved local project. Capture can include process, timelapse, finished work, Dan on camera, team, installations, customers with permission, and horizontal/vertical masters.
Process, education, project proof, offers, people, community, and customer-safe stories formatted for Facebook, Instagram, LinkedIn, Shorts, and Google-ready use.
Two useful local releases each month: typically one project/process story and one educational buyer question, edited with searchable titles, descriptions, chapters where useful, and thumbnails.
Two to three core content drops per week, adapted and scheduled across Instagram, Facebook, and LinkedIn with channel-appropriate opening copy, context, format, and CTA.
When corporate sends a relevant offer or package, localize it with real footage, a clear audience, local proof, and an approved quote/contact action rather than simply reposting the graphic.
Useful reach, watch behavior, LinkedIn response, Google/profile signals available to the team, inquiries, service requested, and the specific content worth repeating.
Two to three weekly stories become native placements across the three social pages. Meta Business Suite is the operating home for Facebook and Instagram planning, drafts, scheduling, inbox triage, and insights. YouTube receives two intentional long-form or mid-form releases, not leftover clips.
| Channel | Cadence | What gets published | What “light management” means |
|---|---|---|---|
| 2–3 times weekly | Reels, process, finished reveals, carousels, local/customer proof | Meta Suite drafts, adapted captions, scheduling, tags, CTA, inbox flagging, and insights | |
| 2–3 times weekly | Adapted video, project recaps, community posts, offers, customer context | Meta Suite publishing and basic monitoring; sales/customer-service replies stay with Minuteman | |
| 2–3 times weekly | B2B education, Dan’s perspective, project lessons, business/customer spotlights | Native copy and professional context, not automatic Instagram duplication | |
| YouTube | 2 times monthly | Project/process case study plus educational or decision-focused video | Edit, title, description, thumbnail, chapters where useful, upload and analytics review |
| Asset handoff or approved posting | Project photos/video, current offer support, events, deadlines, finished work | Coordinated with the current profile owner/SEO team; no duplicated ownership |
The $2,000 partnership includes up to two mutually scheduled shoot days each month. The second day has a job: document the timely opportunity that cannot be recreated on the main production day.
The plan covers up to two mutually scheduled shoot days within each billing month. Unused days do not roll over. A third shoot day, additional travel, extra crews, specialty production, or multi-location coverage is approved and quoted separately before filming.
Each checkpoint ties production activity to countable outputs and business learning.
Confirm access, approvals, priority services, corporate workflow, KPI baselines, and the first month’s shoot calendar.
Three full production and publishing cycles create enough evidence to identify useful patterns without pretending three months proves long-term revenue impact.
Use six months of content, platform, inquiry, and service-mix evidence to refine the next engagement.
Select active projects, corporate offers, the two YouTube topics, customer permissions, the first shoot date, and likely second-day opportunities.
Run the batched shop/project shoot using the interactive shot sheet. Confirm facts, release status, and the intended CTA before leaving.
Release two to three adapted stories weekly, publish two YouTube videos, and use the second shoot day when the strongest timely project is confirmed.
Record performance and inquiries, evaluate both production opportunities, and identify the next month’s strongest projects.
Avoid arbitrary follower and inquiry promises. Compare like-for-like periods and connect attention to qualified demand.
| Category | Starting value | 90-day comparison | 180-day comparison |
|---|---|---|---|
| Google profile interactions | Owner export required | Same available metrics | Six-month trend |
| Reviews and rating | 241 · 5.0 verified publicly | Volume, rating, response coverage | Trend and review themes |
| 14 followers verified publicly | Audience, reach, CTR, conversations | Industry/title response | |
| YouTube | Local channel launch baseline | Traffic sources, watch time, retention | Searchable evergreen winners |
| Qualified inquiries | Define tracking at kickoff | Source and service requested | Lead quality and outcomes |
Rank topics, hooks, formats, and projects by qualified reach, watch behavior, saves, shares, and useful response, not views alone.
Identify the industries, roles, communities, existing customers, and referral partners who engaged or started conversations.
Compare quote-source notes, requested services, lead quality, and outcomes. Decide what to keep, stop, test, or scale.
Up to two shoot days monthly, 8–12 short-form edits, two YouTube releases, two to three adapted publishing days weekly across Instagram, Facebook, and LinkedIn, light management, and a monthly business-facing scorecard.