Oyer brings more than twenty years of field experience to projects homeowners can clearly see and understand. This audit focuses on making that experience easier to find and verify online, then turning real excavation, septic, driveway and site-work projects into useful proof across Google, the website and social channels.
Digital presence scored across six categories, ten points each. This measures what's been built online so far, not the quality of the work in the field.
You don't have a suspended profile or a thin one. An eligible Oyer Excavating profile is not currently appearing in the public search path. When homeowners search the company name, trade or town on Google Maps, they have a limited path to verify the business. Checked three separate ways, live:
A Google Maps search for "Oyer Excavating, 103 Harding Ave, Pen Argyl" returns no listing and no pin. The business is not on the map.
Searching your business name on Google pulls up a different company, Oakland Excavating, into the results panel instead of you. Google can't find Oyer, so it substitutes a competitor.
For the documented "excavating contractor Pen Argyl" search, other companies occupy the local results and Oyer is absent. That removes an important discovery path for nearby property owners and contractors.
Pulled live · Google Maps & Search · June 2026 · Screenshots on file
Live Google Maps results, anchored to your towns. This is what a homeowner sees today when they go looking for exactly what you do.
excavating contractor Pen Argyl PA · top of the Maps result list| Pos | Business | Rating | Reviews |
|---|---|---|---|
| 1 | Edge Landscaping & Excavation | 5.0 ★ | 99 |
| 2 | Le Roy V Lieberman Excavating | — | No reviews |
| 3 | Dirt Werx LLC | 5.0 ★ | 77 |
| 4 | Broad Enterprises | 5.0 ★ | 2 |
| — | Oyer Excavating | Not found | 0 |
Position 4 has only two reviews, which is a useful reminder that review count alone does not determine local placement. Oyer's long operating history is not yet reflected in its search presence. A complete, eligible profile supported by accurate service information, real project proof and steady customer feedback creates a credible opportunity to compete, but placement will vary by searcher and location.
excavating contractor Bangor PA · top results & Maps panel| Pos | Business | Rating | Reviews |
|---|---|---|---|
| 1 | Edge Landscaping & Excavation | 5.0 ★ | 99 |
| 2 | Broad Excavating (markets itself "Slate Belt & Poconos") | — | listed |
| 3 | Hallett Contractors Paving | — | listed |
| — | Oyer Excavating | Not found | 0 |
Google's own AI Overview for this search names Charlie Nansteel, Broad Excavating, and M. Garbarino as the contractors to call. Oyer is named in none of it. A competitor is even running your exact "Slate Belt and Poconos" positioning, and ranking for it.
| Business | Rating | Reviews |
|---|---|---|
| High Cause Construction | 5.0 ★ | 54 |
| BBM Excavating | 5.0 ★ | 45 |
| AV Excavations | 5.0 ★ | 25 |
| R P Hoffman Excavating | 4.5 ★ | 6 |
Every company shown has a claimed local presence that Google can evaluate for these searches. Creating an eligible, accurate profile is the first missing requirement; relevance, distance, prominence and competition will still determine where Oyer appears.
oyerexcavating.com loads fine at a glance. A closer look shows a site that was assembled years ago and left to sit, giving Google almost nothing to rank.
The single biggest issue, confirmed three ways above. No profile means no Map Pack, no reviews, no Google posts, and no eligibility for Google's pay-per-lead ads. Everything else is downstream of this.
Foundations, septic, driveways, drainage, grading, hardscaping and snow each get only a sentence or two and a small clip-art graphic. The site does not yet answer the detailed questions prospects ask or show enough project proof to compete well for service searches.
It lists a phone number and an email and nothing else. No contact form, no quote request on the page itself. A homeowner ready to act has to stop, switch apps, and dial. Every extra step loses a percentage of them.
The site links to a Facebook page that last posted in 2019 and carries 12 likes and a single review. To a homeowner checking whether you're still active, that reads as a business that may have closed. A dead link out is worse than no link at all.
BuildZoom lists your PA site-work license (#PA018262) as expired since 2021, and notes the state had the status as cancelled at one point. Whether that's a lapsed renewal or stale data, it's the first thing a cautious homeowner finds when they vet you, and it needs to be confirmed current and corrected everywhere it appears.
Excavation is naturally visual, heavy machinery, changing landscapes and dramatic before-and-afters, and there is a strong opportunity to show more of that work online.
The page exists but last posted in 2019. Twelve likes, one review. No video, no project photos, no recent activity. It does not yet reflect the active, experienced company customers know today.
No presence at all. Excavation and hardscaping are tailor-made for Reels, a machine working a site, a paver patio coming together, and none of it is being captured.
Nothing. A septic install or foundation dig is a genuine start-to-finish story people watch all the way through. That long-form lane is wide open and no local competitor owns it either.
This market still has room for a well-supported local presence. A claimed Google profile, real job photos, and a steady stream of reviews pulled from twenty years of happy customers can help Oyer compete more strongly in these searches as the profile and supporting content mature.
The work is already excellent. The only problem is that the homeowners who'd hire you can't find you.
Sequenced so the foundation comes first and every piece builds on the last. Get found, then feed it, then grow it.
A family-owned trade contractor with strong work and credentials but limited online visibility. Channels built from zero in 2026.
That 87% is the number that matters for you: the content reaches people who have never heard of the business. That's the answer to "but I'm starting from zero." And it's verifiable, ask the Ten Point crew.
Behind it: seven years leading video at FanDuel, where I grew the flagship channel to 155K subscribers and 143M+ lifetime views, and launched three more channels from scratch.
A single foundation, septic, or driveway job is worth multiples of a month here. One or two extra jobs a year covers the entire plan. This exists to get you found by the homeowners already searching for exactly what you do.
Next step is a short call to walk through this together. No contract, no pressure. The first month does the convincing.
The detailed findings on this page document the current digital setup. This brief turns them into a practical working plan for your team, R0BATO Media and your website/SEO team.
Turn the company’s field experience and highly visual equipment work into credible project proof for local search, social and estimating.
The first phase should improve the customer path and create one dependable production workflow before adding more volume.
Create and maintain eligible business profiles with accurate service, contact and service-area information.
Build a real project library for foundations, septic, drainage, grading and driveways.
Explain access, soil, scope, materials and site conditions without quoting unseen jobs.
Provide town-tagged project stories and original media for substantive service and local pages.
Maintain accurate services, service area and contact information. Add current project photos and concise explanations of the work performed.
Give the website/SEO team documented excavation, drainage, grading and site-work projects by real town and service. Include constraints, process, result and a quote CTA.
Use equipment action to earn attention, then explain the planning, precision and result. Mix transformations with practical property-owner education.
Use a consistent estimate or site-visit action and capture project type, location and timeline in the lead form. Track qualified requests and booked site visits.
Plan and capture original video/photo assets, shape topics and scripts, edit platform-ready content, organize project proof and track how content supports inquiries and next steps.
Lead keyword mapping, site architecture, technical SEO, metadata, schema, internal links, indexing and placement of approved assets on service and local pages.
Confirm facts, access and permissions; approve sensitive claims; respond to leads; invite honest reviews consistently; and keep both teams updated on the services, markets and projects that matter most.
Verify profiles, links, calls to action, responsibilities, permissions and the first production calendar. Share a clean list of priority services and markets with the website/SEO team.
Release the first content batch across the right social and Google destinations. Send approved project media, transcripts and context to the matching website or local pages.
Compare topics by useful attention and qualified actions. Keep the formats that help customers understand or act, then update the next shot list from real performance.
Use dated local-ranking snapshots alongside customer actions. The best monthly view combines visibility, trust and conversion metrics.