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Excavation Content Plan · Shoot Guide · July 2026

Oyer Excavating
Content Shoot Plan

A jobsite-first guide for estimates, excavation, drainage, grading, equipment and finished-site proof. Use the scenario tabs as individual field sheets; select the one that matches the day rather than trying to force every scenario into one visit.

Primary objectiveTurn the company’s field experience and highly visual equipment work into credible project proof for local search, social and estimating.
Core shoot2 hours · 1 primary scenario
Where it will be usedSocial · GBP · Website · Local pages
How this plan works: choose the scenario that best matches the day, work through the priority shots, then use the on-camera topics to guide the conversation. Your checkmarks stay saved on this device.

Site Walk & Estimate

Access · utilities · soil · scope
⏱ 25–35 min0/12 captured
Priority shots
01
Full site wide showing access, slope and nearby structures
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
Photo + VideoWideVertical + Horizontal
02
The existing drainage, grade, access or excavation need
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
Photo + VideoWideBefore
03
Owner site walk and scope discussion
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
VideoMid + Close8–12 sec
04
Utility-mark and access-route review
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
VideoMid + Close8–12 sec
05
Measurements, elevations or plan review with private details hidden
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
VideoMid + Close8–12 sec
06
Soil, rock, water or terrain condition detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
Photo + VideoClose detail
07
Staging, haul route or protection constraint
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
Photo + VideoClose detail
08
Owner explains what can change the scope of an excavation estimate
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
VideoClean audio2 takes
09
Marked plan or next-step overview with the site in context
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
Photo + VideoMatched wide
10
Town, service and estimate CTA for the local asset folder
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Photo + VideoLocal SEOHorizontal
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
PhotoHorizontalNegative space
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
VideoAudio10 sec
Shoot-day plan

Preparation and two-hour run of show

This run of show keeps the day focused while leaving room for the real project, questions and personality to lead.

Project town, scope and constraintsConfirm this before cameras roll so the shoot starts with accurate, approved information.
Site and customer permissionsConfirm this before cameras roll so the shoot starts with accurate, approved information.
Verified equipment/service detailsConfirm this before cameras roll so the shoot starts with accurate, approved information.
Correct quote or site-visit CTAConfirm this before cameras roll so the shoot starts with accurate, approved information.
0:00–0:10
Setup and permissions
Confirm releases, privacy boundaries, safety, approved claims and the primary CTA.
0:10–0:25
Opening and brand assets
Capture the establishing frames, portraits and clean introduction for Oyer Excavating.
0:25–1:05
Primary scenario
Choose the scenario that matches the day. Complete its priority shots before adding bonus angles.
1:05–1:25
Proof and result
Capture details, matched before-and-after frames, customer-safe proof and the local-page hero assets.
1:25–1:50
On-camera topic block
Record the selected answers in a quiet setting. Capture one natural take, one shorter take and the supporting B-roll for each.
1:50–2:00
CTA and quality check
Record two next-step takes, confirm horizontal/vertical coverage, then review the checklist before leaving.
Your on-camera prompts

Topics, starter scripts and supporting shots

Choose two or three prompts to review before the shoot. The starter answer is a direction, not a script you need to memorize. Keep the final delivery natural, accurate and approved.

Topic 01

What changes an excavation estimate?

Your topic prompt
Can you explain why two excavation projects that look similar can price differently?
Starter answer
“Excavation pricing depends on more than the size of the area. Access, soil and rock, depth, hauling, materials, drainage, utilities and the amount of finish work can all change the scope. That is why we look at the site and the plan before giving a responsible number.”
Supporting shots
Site walk, access path, soil/rock, machine and haul truck
CTA / guardrail
Invite an on-site estimate; do not quote generic prices.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 02

Before the machine starts

Your topic prompt
What planning happens before excavation begins?
Starter answer
“Before equipment moves, we confirm the scope, access, known utilities, grade goals and where material is going. Some projects also require permits, plans or coordination with other professionals. A clean start reduces surprises and helps every trade understand the sequence.”
Supporting shots
Plans, markings, access setup, crew discussion
CTA / guardrail
Encourage early planning and site review.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 03

Drainage: follow the water

Your topic prompt
Explain the basic idea behind a drainage project without prescribing a solution.
Starter answer
“Good drainage starts with understanding where the water comes from, where it travels and where it can safely go. We look at grade, soil, structures and the broader property before discussing a solution. Moving water from one spot without considering the next can simply move the problem.”
Supporting shots
Water path, grade laser, trench, stone/pipe only on real job
CTA / guardrail
Invite a site-specific evaluation.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 04

Driveway rebuild versus surface fix

Your topic prompt
What signs suggest a driveway problem may be deeper than the top surface?
Starter answer
“When a driveway repeatedly sinks, holds water or breaks in the same places, the base and drainage may be part of the issue. A surface repair can improve appearance, but it may not address movement underneath. We look at the full section before recommending the scope.”
Supporting shots
Standing water, failed area, base prep, compaction
CTA / guardrail
Link to driveway or grading page.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 05

Septic project coordination

Your topic prompt
What should homeowners understand about the planning side of septic work?
Starter answer
“Septic work can involve site conditions, approved plans, local requirements and coordination with qualified professionals. The homeowner should know who is responsible for each step and what information is needed before excavation. We keep our role and the project sequence clear from the beginning.”
Supporting shots
Plans, marked site, equipment staged; no private records
CTA / guardrail
Invite a project discussion; verify all regulatory wording.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 06

A local project story

Your topic prompt
Walk through one recent [foundation/drainage/driveway] project in [town].
Starter answer
“This project in [town] started with [verified site condition or goal]. The main challenge was [access/grade/soil/sequence]. We handled [verified scope] and coordinated [verified detail]. The finished result shows why the planning and base work matter as much as what people see at the end.”
Supporting shots
Town cue, before, equipment sequence, detail, final grade
CTA / guardrail
Point to the matching service or local page.
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Backup topic bank
What each machine on site is used for
How weather affects scheduling
What homeowners should clear before work begins
Why compaction matters
What “final grade” means
A snow-removal preparation topic before winter
What you’ll receive

One shoot, organized for every destination

We’ll capture clean master files so one shoot can support social, Google, your website and local pages without recycling watermarked clips.

10–15Vertical social edits from process, proof and topic answers
5–6Clean expert-answer masters for YouTube and website embeds
25–40Edited stills for GBP, website pages and social posts
5+Horizontal website / local-page clips with natural audio
1Organized website-ready asset folder with verified project notes

Website & Google asset plan

Record service, town, property type, access challenge, verified scope, materials, before/process/after photos and a short video recap for every approved project.

  • Label the service, town, shoot date and permission status.
  • Include original horizontal photos, vertical clips and clean 16:9 masters.
  • Add a short transcript, verified facts and the real customer question answered.
  • Your website/SEO team can place each asset on the strongest page and handle titles, internal links, schema and indexing.

Before anything goes live

Verify permits, licensing, septic requirements, engineering needs, utility-marking responsibility, pricing and timelines. Never film from an unsafe position around moving equipment.

  • Verify names, credentials, prices, warranties, timelines and claims.
  • Use neutral review requests and genuine customer permission.
  • Keep raw masters unwatermarked and in the shared content library.
  • Track calls, forms, bookings or orders, not reach alone.

Ready for the shoot

Open the matching scenario on site, work the numbered checklist from top to bottom, then use the topic prompt cards to guide the conversation through the on-camera block.

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