Live article
The series opener. Highest urgency audience, and the hook anchor is that Pennsylvania has no redemption right after a tax sale.
poconocashhomebuyers.com/behind-on-property-taxes-your-options-before-it-gets-worse/
How this works: the embed cut is the priority format. People land on these pages stressed and looking for answers, and a 2 to 3 minute video from the owner builds enough trust to get the call. The short-form social cut exists to drive traffic to the article, and the long-form cut is optional. Full scripts, shot lists and b-roll live in the Articles & Video System.
Step 1 · Shoot
Film the video
Batched shoot days, roughly two per month. Each shoot covers the embed cut plus the social cut from the same footage.
Step 2 · Embed
Place it in the article
Embed sits high on the page, after the opening section and before the first subheading, so readers see it before the CTA.
Step 3 · Convert
The page explains and converts
Video can make the article easier to understand, build trust with a face and voice, and send interested social viewers back to the site. The website/SEO team should measure search performance separately.
01
Behind on Property Taxes: Your Options Before It Gets Worse
Published June 4, 2026
Article · LiveEmbed · Pending shoot
Paired video
Property Taxes · embed cut 2:00 to 2:30, plus a 45 to 55 sec social cut. Lead with fear, land on one action.
Open production spec02
Can't Afford to Fix Your Pocono Home? Here's What You Can Do
Published May 25, 2026 · Oldest live article in the series
Article · LiveEmbed · Pending shoot
Live article
The financial-help angle. The USDA Section 504 repair loan and grant program is the most surprising and shareable piece of the whole series.
poconocashhomebuyers.com/cant-afford-to-fix-your-pocono-home-heres-what-you-can-do/Paired video
Can't Afford Repairs · embed cut 2:00 to 2:30, social cut 50 to 60 sec. Record the USDA screen walkthrough before filming.
Open production spec03
Overwhelmed by Home Repairs in the Poconos?
Published June 6, 2026
Article · LiveEmbed · Pending shoot
Live article
Decision-making for the pile-up audience. Hook anchor is the 30% repair-vs-replace rule, the most actionable single insight in the series.
poconocashhomebuyers.com/overwhelmed-by-home-repairs-in-the-poconos/Paired video
Overwhelmed Repairs · embed cut 2:00 to 2:30, social cut 45 to 55 sec.
Open production spec04
Selling Pocono Home As Is
Published June 10, 2026
Article · LiveEmbed · Pending shoot
Live article
The process explainer and series closer. Hook anchor: as-is does not mean no disclosure, PA still requires the disclosure form.
poconocashhomebuyers.com/selling-pocono-home-as-is/05
Pocono House Sitting Vacant? Here's What to Do Now
Published June 13, 2026
Article · LiveEmbed · Pending shoot
Live article
Carrying costs and risk. Hook anchor is PA Act 135 (conservatorship), upheld in court in 2024, a vacant house can be taken over.
poconocashhomebuyers.com/pocono-house-sitting-vacant-heres-what-to-do-now/06
Selling a Problem House in the Poconos | All Options
Published June 17, 2026 · Series hub article
Article · LiveEmbed · Pending shoot
Live article
The hub that links out to the rest of the series. Four options laid out, with the title-issues warning. Justifies the longest embed in the plan.
poconocashhomebuyers.com/selling-a-problem-house-in-the-poconos-all-options/Paired video
Problem House · embed cut 2:30 to 3:00 (the longest, justified by complexity), social cut 50 to 60 sec.
Open production spec06A
Can I Sell My Pocono House With Tenants Still Living There?
Planned website topic · script and teleprompter ready
Page · PlannedVideo · Pending shoot
Planned website page
A lease-first guide for owners of tenant-occupied properties. Covers the facts to gather, three sale paths, respectful access, privacy and the legal-review boundary.
Paired video
House With Tenants · website cut 2:00 to 2:30, social cut 45 to 55 sec.
Open production spec07
Inherited a Pocono House You Don't Want? Your Options
Published June 19, 2026
Article · LiveEmbed · Pending shoot
Live article
The emotional one. Disclaim vs. cash sale, co-heir dynamics, and the permission-giving message: selling is not disrespectful.
poconocashhomebuyers.com/inherited-a-pocono-house-you-dont-want-your-options/Paired video
Inherited House · embed cut 2:15 to 2:45, social cut 50 to 60 sec. Warmth first, clarity second.
Open production spec08
Borough Keeps Sending Violation Letters | Poconos Guide
Published June 21, 2026
Article · LiveEmbed · Pending shoot
Live article
The anxiety audience. Why notices arrive, how fines escalate, and why silence makes it worse. Name the anxiety, then break it.
poconocashhomebuyers.com/borough-keeps-sending-violation-letters-poconos-guide/Paired video
Borough Letters · embed cut 2:00 to 2:30, social cut 45 to 55 sec.
Open production spec09
Pocono House With Code Violations
Published June 25, 2026 · Newest in the series
Article · LiveEmbed · Pending shoot
Live article
Three paths for a house with open violations. Hook anchor: you can sell with open violations, most owners do not know that.
poconocashhomebuyers.com/pocono-house-with-code-violations/Paired video
Code Violations · embed cut 2:00 to 2:30, social cut 45 to 55 sec.
Open production specProduction Notes
Cadence: roughly two batched shoot days per month covers the series without rushing it. Each shoot day can capture two embed cuts plus their social cuts, since the on-camera setups are similar. Suggested first shoot: Property Taxes and Problem House. Taxes is the highest-urgency audience, and Problem House is the hub article that links to everything else, so those two embeds do the most work on day one. Tracking: when an embed goes live, flip its status here and sync the Notion entry.