01 · Digital presence audit

Where Small Foot stands today

Every place a shipper, broker, or dealer would look, audited. The verdict: rock-solid on the road, nearly nonexistent online. Every gap below is unclaimed territory.

Client snapshot

Who we're working with

A one-truck, owner-operated auto carrier out of Elizabeth, NJ.

Legal name

Small Foot Transport LLC

Base

Elizabeth, NJ 07208

USDOT / MC

3602882 · MC1224438

Operating since

Jun 2021

Fleet

1 truck · 1 trailer

Specialty

Auto carrier · FTL

Insurance

$1M BIPD · active

Safety

0 violations · 0 crashes

Sources: FMCSA SAFER (USDOT 3602882) and the CarrierSource listing. Hazmat authorization and 2025 mileage (79,845 mi) per the public carrier profile.

Scorecard

Practically invisible online

15Presence score

Outside federal FMCSA records and an unclaimed CarrierSource listing, there's no website, no Google Business Profile, no reviews, and no social presence. A great little carrier nobody can discover, vet, or remember.

No websiteNo Google profile0 reviewsNo socialProfile unclaimed

Safety & credibilityClean CSA · hazmat · $1M

92

Directory presenceCarrierSource, unclaimed

25

Visual brand assetsNo logo, photos, video

10

Google Business ProfileNone found

5

WebsiteNone

5

ReviewsZero anywhere

5

Social mediaNo presence found

5

Scores are R0BATO's directional estimate.

Strengths to amplify

Spotless safety record: 0 violations, 0 crashes, 0% out-of-service.
Hazmat authorization, rare among small haulers.
About five years of continuous active authority.
$1M active insurance, broker- and shipper-ready.

Gaps costing them work

Unclaimed directory profile: can't be contacted or reviewed.
No Google presence: invisible in local and "near me" search.
No reviews: zero social proof for shippers deciding who to trust.
No content: nothing memorable, nothing to share.

Priorities

What to fix first

1 · Claim the foundation

Domain + pro email, Google Business Profile, CarrierSource claimed, consistent socials. Weeks 1–2.

2 · Launch the website

Verifiable credentials, same-day quote form, local SEO. See the Website Preview.

3 · First shoot & proof

One quarterly shoot day banks a quarter of content; start the review engine. Weeks 3–6.

4 · Keep it compounding

4–6 posts a month, reviews between shoots, quarterly report.