01
Full front or most affected elevation before setup
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
How this plan works: choose the scenario that best matches the day, work through the priority shots, then use the on-camera topics to guide the conversation. Your checkmarks stay saved on this device.
House Wash
⏱ 30–40 min0/12 captured
Priority shots
02
Visible organic growth, staining or buildup in context
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Property inspection and protection setup
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Even cleaning-solution application from a safe angle
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Controlled rinse and progress line across the surface
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Siding, trim or soffit detail showing the change
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Plant, fixture or outlet protection detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Connor explains how the method is chosen for the surface
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Matched before-and-after elevation plus slow reveal
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Town-level service cue and estimate CTA without a house number
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Roof Wash
⏱ 30–40 min0/12 captured
Priority shots
01
Roofline wide from a safe ground or drone position
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Streaking or growth detail captured without stepping onto the roof for content
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Ground-level assessment and property-protection setup
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Application sequence from a safe, compliant vantage
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Controlled coverage across one roof plane
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Gutter, landscaping and runoff-protection detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Treatment coverage detail without presenting an instant result as universal
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Connor explains the difference between treatment and the final weathered result
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Safe wide after-treatment frame and scheduled follow-up angle
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Verified roof-cleaning CTA and local project label
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Deck, Patio & Hardscape
⏱ 25–35 min0/12 captured
Priority shots
01
Entire deck, patio or hardscape area before cleaning
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Most visible traffic, algae or staining area
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Small test area or method selection
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Systematic cleaning pass with a clear progress line
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Edge, stair and furniture-footprint cleanup
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Wood grain, joint or texture detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Adjacent siding, plants and furniture protection
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
On-camera explanation of why pressure and chemistry vary by surface
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Matched final wide and usable-space reveal
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Service and town slate for website/local-page use
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Before / After Proof
⏱ 25–35 min0/12 captured
Priority shots
01
Locked before frame with location marked for an exact match
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Close detail of the primary buildup or stain
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Time-lapse or static progress sequence
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Midpoint split-area comparison when operationally appropriate
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Final rinse and cleanup sequence
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Matched detail after cleaning
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
One area that demonstrates the result without exaggerated editing
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Connor explains what changed and any limitation the customer should know
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Exact-angle after plus 5-second hold for text overlays
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Neutral local context and a clear estimate CTA
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Crew, Equipment & Brand
⏱ 30–40 min0/12 captured
Priority shots
01
Crew, truck and equipment lineup in a clean permitted area
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Pre-job inspection, loadout or safety check
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Hose and equipment organization
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Plant, outlet and property-protection routine
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Team communication during setup and cleanup
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
PPE, maintained equipment and branded-detail close-ups
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Final walkthrough and site reset
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Connor explains what customers can expect on service day
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Crew portrait and clean truck hero shot
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Service-area CTA and approved contact information
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Shoot-day plan
Preparation and two-hour run of show
This run of show keeps the day focused while leaving room for the real project, questions and personality to lead.
Property/town and permissionConfirm this before cameras roll so the shoot starts with accurate, approved information.
Surface type and verified treatmentConfirm this before cameras roll so the shoot starts with accurate, approved information.
Safety/environmental detailsConfirm this before cameras roll so the shoot starts with accurate, approved information.
Correct estimate CTAConfirm this before cameras roll so the shoot starts with accurate, approved information.
0:00–0:10
Setup and permissions
Confirm releases, privacy boundaries, safety, approved claims and the primary CTA.
0:10–0:25
Opening and brand assets
Capture the establishing frames, portraits and clean introduction for Soft Wash Exteriors of Pocono Lake.
0:25–1:05
Primary scenario
Choose the scenario that matches the day. Complete its priority shots before adding bonus angles.
1:05–1:25
Proof and result
Capture details, matched before-and-after frames, customer-safe proof and the local-page hero assets.
1:25–1:50
On-camera topic block
Record the selected answers in a quiet setting. Capture one natural take, one shorter take and the supporting B-roll for each.
1:50–2:00
CTA and quality check
Record two next-step takes, confirm horizontal/vertical coverage, then review the checklist before leaving.
Your on-camera prompts
Topics, starter scripts and supporting shots
Choose two or three prompts to review before the shoot. The starter answer is a direction, not a script you need to memorize. Keep the final delivery natural, accurate and approved.
Topic 01
Soft washing versus pressure washing
Your topic prompt
Explain the difference without saying one method fits every surface.
Starter answer
“Pressure and cleaning chemistry are tools, and the right approach depends on the surface and the type of buildup. Some exterior materials call for a lower-pressure process, while other areas may be handled differently. We inspect the surface first and choose the method around the property, not around a one-size-fits-all label.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 02
What creates the black streaks?
Your topic prompt
Can you explain what homeowners are seeing on a roof or siding in general terms?
Starter answer
“Dark streaks and staining can come from organic growth, dirt and environmental exposure, but the surface should be evaluated before anyone treats it. The important part is using a process that fits the material and following the correct dwell, rinse and safety steps. We explain what we see before work begins.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 03
Protecting the property
Your topic prompt
What preparation happens before cleaning starts?
Starter answer
“Before cleaning, we walk the property, identify sensitive areas, confirm water access and discuss anything the homeowner should move or protect. We also plan around plants, outlets, fixtures and runoff. Good preparation is part of the service, not something added after a problem.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 04
Why the before angle matters
Your topic prompt
Show a transformation and explain the exact area being cleaned.
Starter answer
“This is the [surface] before we started. The buildup is most visible along [verified area]. We are using [approved general method] because of the material and condition. Watch the same angle at the end so you can see the actual change without filters or a different camera position.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 05
How long results last
Your topic prompt
Answer carefully: “How long will the surface stay clean?”
Starter answer
“There is no honest single answer for every property. Shade, moisture, trees, surface type and surrounding conditions all affect how quickly buildup returns. We can explain what we expect for the specific property and what maintenance may help, but we do not promise the same timeline everywhere.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 06
A local project story
Your topic prompt
Tell the story of one approved job in [town] and why the cleaning plan fit it.
Starter answer
“This property in [town] had [verified buildup or concern] on [surface]. We planned around [material/landscaping/access detail], completed [verified scope], and checked the area with the homeowner afterward. The transformation is great content, but the planning is what makes the job professional.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Backup topic bank
What homeowners should move before service
Why cloudy conditions can help filming and cleaning
Deck-cleaning questions to ask first
One exterior-cleaning myth
Meet the equipment setup
How an estimate is prepared
What you’ll receive
One shoot, organized for every destination
We’ll capture clean master files so one shoot can support social, Google, your website and local pages without recycling watermarked clips.
10–15Vertical social edits from process, proof and topic answers
5–6Clean expert-answer masters for YouTube and website embeds
25–40Edited stills for GBP, website pages and social posts
5+Horizontal website / local-page clips with natural audio
1Organized website-ready asset folder with verified project notes
Website & Google asset plan
Log approved job town, surface, buildup, preparation, method category, before/after set, video link and customer-approved summary so each asset can go straight onto the Marketta site.
- Label the service, town, shoot date and permission status.
- Include original horizontal photos, vertical clips and clean 16:9 masters.
- Add a short transcript, verified facts and the real customer question answered.
- Each asset goes onto the strongest page of your Marketta site, with clean titles and CTAs, handled as part of the retainer.
Town tagging — feed the local pages
Your Marketta site has a page for every town you serve, and they rank far better with proof of real work done in that town. You don't shoot a separate day per town — every job already belongs to a service above, so just tag the town and grab two town-anchoring shots, and that footage routes to both the service page and the matching town page.
- On every job, log the town first — it decides which local page the proof feeds.
- Grab a town-anchoring detail — a lake, a recognizable landmark, the neighborhood look, or just "we're here in [town] today" on camera. One clip plus one still.
- Route it: a house wash in Blakeslee → the House Wash page and the Blakeslee service-area page. A roof wash in Lake Naomi → Roof Wash and Lake Naomi.
- Town pages to feed: Pocono Lake, Pocono Pines, Pocono Summit, Blakeslee, Lake Naomi, Arrowhead Lakes, Locust Lake, Albrightsville, Tobyhanna, Long Pond and the surrounding lake communities.
Before anything goes live
Verify surface suitability, chemical and environmental claims, warranties, pricing, service areas and expected outcomes. Follow product labels, runoff rules and safety requirements.
- Verify names, credentials, prices, warranties, timelines and claims.
- Use neutral review requests and genuine customer permission.
- Keep raw masters unwatermarked and in the shared content library.
- Track calls, forms, bookings or orders, not reach alone.