TikTok
A−
9 / 10 · 11.9K followers
Playa Punta Popy · Las TerrenasYour own golden hour — the raw material most hotels would kill for
A year ago TikTok wasn't even on your list. Today it's your biggest audience by far, almost 12,000 followers you built yourself. That's the hard part done. Here's your Box Score across every channel, where all that attention is leaking instead of turning into stays and covers, and the 90-day plan to fix it.
Your digital presence, six categories, ten points each. This grades what's built online, not how good the stay is, that part, people already love.
When we first talked, Solaz had a lovely Instagram at around 3,100 followers, a Facebook page near 930, and no TikTok at all. The plan back then was to build all of it from scratch. Then something better happened: you jumped on TikTok and it took off. Beachfront life, sunsets, the food, the vibe, the exact stuff people scroll for, and the algorithm rewarded it.
A live look across every platform a guest might find you on, and how each one is actually pulling its weight.
A huge TikTok audience is only worth something if it converts. Right now it mostly evaporates. Three leaks, all fixable.
YouTube is the one channel you have zero presence on, and for a beachfront hotel it's the highest-leverage lane left. Two moves, both cheap because you're already there at golden hour.
A polished room tour and a "day at Solaz" film become the hero video on your website and the thing people watch right before they book a beach hotel. Unlike a TikTok, a YouTube video keeps ranking on Google for years when someone searches "Las Terrenas hotels", working long after you posted it.
Long-form beach sounds & waves, sunset loops, "3 hours of ocean waves at Solaz for sleep & focus." It runs passively, ranks for millions of "beach sounds / ocean waves" searches, doubles as your website's background ambiance and in-room loop, and quietly plants the Solaz name in front of people who'd never search for a hotel. Almost no boutique hotel does this, that's the moat.
Las Terrenas is having a moment, one of the fastest-growing beach destinations in the Caribbean, and Solaz sits right on Playa Punta Popy, the "Ocean Drive" of the town and its social center. You've got a beachfront hotel, a chef-driven grill, sunsets, and a faith-and-hospitality brand that already reads on camera. That is premium content raw material most hotels would kill for.
And the guest split is a gift, not a headache: Dominican travelers who respond in Spanish, plus a steady stream of American, European and French visitors who plan in English. A presence built to speak to both audiences, on the platforms they each use, is how you fill rooms in and out of high season.
Don't reinvent what's working, amplify it and plug the leaks. The sequence protects your momentum while it builds the machine underneath it.
Follower and engagement figures checked live on July 19, 2026 (TikTok, Instagram, Facebook public profiles). Review rating, count and ranking from TripAdvisor, live July 2026. Comparisons to "a year ago" reference the initial Solaz social plan. Tourism context reflects publicly reported Las Terrenas / Samaná travel trends. This is a marketing audit and strategy overview, not a booking-revenue guarantee. The plan, the site teardown, and the numbers behind them live on the Partnership, Website Review, and Content Studio tabs.