Ten Point Roofing — Media Day

Run of show

Three-hour morning

0:00–0:15

Setup and slatesLighting, sound, wardrobe, names and exact roles.

0:15–1:15

Three individual storiesStephen, Mike and Collin — about 20 minutes each.

1:15–1:35

Team conversationHow they work together, memorable moments and company difference.

1:35–2:05

Headshots and group portraitsVertical, square and horizontal safety.

2:05–2:30

YouTube thumbnail libraryPurpose-built 16:9 poses with text space.

2:30–3:00

Evergreen B-roll and pickupsWork actions, clean introductions, calls to action and room tone.

Priority one

Individual employee stories

Every person Ask for complete-sentence answers

Clean identification“My name is ___, and my role at Ten Point Roofing is ___.” Verify Collin’s title instead of guessing.

Origin and pathHow did you get here, and what drew you to this work?

What you handleWhat does your work look like before, during and after a project?

Personal standardWhat does excellent work look like? What will you never cut corners on?

Homeowner insightWhat do customers misunderstand about roofing? What should they know before choosing a roofer?

Pride and belongingWhat are you proudest of, and why do you stay with this team?

Direction: have each person restate the question in the answer. Let silence sit. Ask “What happened next?” and “Can you give me a specific example?”

Stephen Owner story · vision · trust

Why Ten Point beganPrevious career, the moment he decided to build the company and what he wanted to do differently.

Trust and transparencyHow his standards affect pricing, communication and the customer experience.

The team he is buildingWhy Mike and Collin matter and what kind of company culture he wants.

Where the company is goingA grounded vision for serving homeowners and growing the team.

Mike Project management · organization · customer communication

How he joinedWhat brought him to Ten Point and what made the role a fit.

What customers do not seeScheduling, coordination, materials, crew communication and keeping a project moving.

Problem-solving storyA real moment when plans changed and the team had to respond well.

What a finished job meansHow he knows the work and customer experience are truly complete.

Collin Confirm exact title · craft · daily contribution

Exact role and backgroundRecord his preferred name spelling and title in a clean opening slate.

A day through his eyesWhat he watches for and what parts of the work require the most care.

Craft and safetyWhat good workmanship looks like and why the small details matter.

Proudest momentA specific project, challenge or customer moment he remembers.

Team conversation All three together

How the three roles fit togetherLet them describe one another’s contribution in their own words.

One memorable job storyLook for genuine interaction, humor and a clear beginning–middle–end.

What Ten Point does differentlyKeep this practical and evidence-based rather than promotional.

Clean team introduction and closingOne version for a longer YouTube story and one short version for social.

Priority two

Headshots and team portraits

Individual sets Repeat for Stephen, Mike and Collin

Clean smiling headshotChest-up, eyes to camera, uncluttered background.

Neutral and confidentChest-up plus three-quarter framing.

Arms crossed and relaxed stanceHands visible; avoid forced posing.

Environmental portraitWith a relevant tool or roofing material, plus a no-prop version.

Horizontal, vertical and square-safeLeave breathing room around the subject for multiple crops.

Group combinations

All three togetherFormal, relaxed, smiling and walking.

Every pairStephen + Mike, Stephen + Collin, Mike + Collin.

Working and conversationalReviewing plans, looking at job imagery and natural interaction.

Priority three

YouTube thumbnail bank

Purpose-built 16:9 frames Repeat per person; do not rely on portrait crops

Negative space on both sidesFrame one version with the person left and one with the person right.

Concerned or problem expressionUseful for leaks, damage and homeowner-mistake topics.

Confident answer expressionCalm, direct eye contact; one smiling variation.

Surprise and reactionSeveral levels from subtle to energetic.

Pointing left, right and downEyes follow the gesture; hands stay fully inside frame.

Holding a roofing componentShingle, underlayment or another verified material; clean presentation.

Team thumbnail variationsStephen centered, three across and an interactive discussion pose.

Target: at least 30 genuinely different, sharply focused thumbnail options.

Supporting library

Evergreen B-roll

Brand and role coverage

Brand detailsLogos, branded clothing, tools and vehicle details without visible plates.

Hands and materialsHandling shingles and explaining components in both horizontal and vertical.

Stephen leading and explainingReviewing a roof image, talking with the team and direct-to-camera hooks.

Mike coordinatingPlans, scheduling, phone call and team communication reenactments.

Collin demonstrating his roleUse authentic actions tied to the exact role he confirms today.

Movement and transitionsWalking into frame, opening a door, greeting and natural team movement.

Vertical social hooksOne clean sentence per topic with a pause before and after.

Before leaving

Wrap verification

Privacy, media and technical checks

No addresses or identifying property details captured for publicationCheck backgrounds for house numbers, paperwork, screens and customer information.

No visible license plates in intended public shotsFlag anything that will require obscuring in the edit.

Claims and titles are verifiedConfirm names, roles, credentials, warranties, timelines and service claims before publication.

Audio spot-check completedListen to each person’s first and last answer with headphones.

Room tone and clean pickups capturedThirty seconds of quiet plus corrected lines and alternate calls to action.

Media accounted forFull-resolution originals preserved. Confirm card count and camera sources; do not rename or alter source files.

On-camera participation confirmedConfirm each employee understands the footage and portraits are intended for business marketing.