Your content and SEO playbook from R0BATO Media. Three tracks to get found on Google and build trust, plus the on-site shot sheets. Open any one below.
A phone-ready field checklist for Stephen, Mike and Collin: individual stories, team conversation, headshots, YouTube thumbnail poses, evergreen B-roll and the final privacy/media check.
One shoot-ready video brief for every live page on the site, homepage, services, blog, About, reviews and more. Guided talking points, website cuts, shots, b-roll, and action plans. Use the copy as a starting point, verify every factual claim, and let Stephen sound like Stephen.
The homepage rewrite brief, title, H1, headings and meta, for the website/SEO team to review against its keyword map, plus a plan to place already-published YouTube videos on the most relevant service and proof pages, and the YouTube model to grow long-form.
The full social system in one place: the weekly loop and posting rotation, the comment-to-DM lead engine, seven scroll-stopping formats (inspection POVs, spot-the-problem, this-or-that, time-lapses and more), and the 21 topic shorts pulled from the article shoots. The trust engine that feeds the search engine.
The content shoot guide, organized by job type, full install, tear-off, repairs, storm damage, GAF & materials, crew & brand. What to capture on any shoot day so the footage feeds straight into the articles.
Your videos and posts by project, with where and when each one goes and its copy. Pick a project to review it.
Ten Point scored against 29 local and regional roofers: who shows up on Google, reviews, websites, social, who's paying for ads, how it all connects, and what we do next.
Quick questions before we ramp up the ads, plus what we need for your GAF Roof of the Year entry (due Oct 16). Answers save as you go and come straight to Rob.
Open the supporting audit or detailed shoot guide.