01
Finished roof, wide street-view shot
Step to the street or sidewalk. Capture the full roofline against the sky. Overcast sky = even, flattering light. This is the hero shot.
How to use this in the field: choose the matching job type, complete every numbered shot, and record the expert-answer block. Safety, property permission and verified technical claims come before content.
Full Shingle Roof Install
⏱ 30–45 min0/12 captured
Must-get shots
02
Aerial, finished roof from above
Drone shot showing the full roof plane, ridge line, valleys, and shingle pattern. Useful when legally and safely available. Also capture a ground-level hero so the story does not depend on drone access.
03
Shingle close-up, texture and color detail
Get tight on a finished section of shingles. Show the approved shingle product texture, shadow lines and color. Confirm the manufacturer and product line before naming them.
04
Before & After, same angle, same street view
Documented starting condition versus completed roof. Shoot the before on arrival day before any work begins. Match the angle exactly for the after.
05
Crew nailing shingles, action shot mid-roof
Crew in the middle of the install, shingles going down. Shows the work in progress. Mid-range shot from ground level looking up.
06
Ridge cap, completed ridge line detail
The ridge cap is the finishing touch. Close or medium shot along the ridge line showing it clean and complete.
07
Clean jobsite, after crew finishes
Capture the completed cleanup, including the documented nail sweep when used. Avoid claiming the site is clear until the crew has completed its actual final check.
08
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
09
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
10
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
Bonus if time allows
B1
Drone fly-over video, slow pass over finished roof
Slow, smooth drone pass from one end of the roof to the other. 15–20 seconds. Provides an optional establishing clip for short-form edits.
B2
Magnetic nail sweep, satisfying cleanup clip
Rolling the magnetic sweeper across the lawn/driveway collecting nails. Useful as a short process detail when the sweep is actually part of the job.
Tear-Off & Deck Prep
⏱ 20–30 min0/12 captured
Must-get shots
01
Tear-off in progress, old shingles coming off
Crew pulling up shingles, debris sliding down. Action shot from the ground. Shows the scope of the job and the work involved.
02
Bare decking exposed, full roof deck visible
Once all old shingles are off, shoot the bare wood deck. Most homeowners have never seen this. Educational and interesting.
03
Underlayment going down, crew rolling it out
Wide shot of synthetic underlayment being rolled across the deck. Shows the layers, most people don't know what goes under the shingles.
04
Ice & water shield, eave and valley detail
Close-up of the self-adhering membrane at the eave edge or valley. Useful for explaining the verified roofing-system layers selected for this project.
05
Dumpster or debris pile, scale of the old roof
Pile of old shingles next to the house or in a dumpster. Shows the scale of the removal. "This is the material removed from this approved project."
06
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
07
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
08
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
09
Owner or technician explains the decision and result
Record one natural 30–45 second answer and one concise 15–20 second take in clean audio.
10
Matched finished result from the opening angle
Capture vertical video, a horizontal still and a clean hold for text overlays.
Bonus if time allows
B1
Decking repair, rotted board being replaced
If any rotted decking is found, photograph it before and after the repair. Use the verified sequence: documented condition, owner-approved scope and completed repair.
B2
Time-lapse of full tear-off
Set phone on a tripod across the street, time-lapse the whole tear-off. Old roof gone in 60 seconds on video. Provides a concise process overview.
Roof Repairs
⏱ 15–25 min0/12 captured
Must-get shots
01
Damaged area, before the repair
Missing, cracked, or curling shingles. Get close enough to show the damage clearly. This is the "problem" half of the content.
02
Same area after repair, clean and blended
Exact same angle. New shingles blended in. The contrast tells the story. Use a factual caption describing the verified repair and result.
03
Flashing repair, around chimney, vent, or valley
Flashing and roof transitions are common inspection areas, but the source must be verified. Close-up of new flashing installed around a penetration. Shows an important detail homeowners may not otherwise see.
04
Crew on roof working, mid-action shot
Ground-level wide shot of crew on the roof making the repair. Shows real work happening at a real home.
05
Wide shot, finished repair from street
Step to the street, shoot the full roofline after the repair is done. Clean, professional result visible from outside.
06
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
07
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
08
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
09
Owner or technician explains the decision and result
Record one natural 30–45 second answer and one concise 15–20 second take in clean audio.
10
Matched finished result from the opening angle
Capture vertical video, a horizontal still and a clean hold for text overlays.
Bonus if time allows
B1
Owner or approved spokesperson explaining the repair to camera
30-second informal clip of Owner or approved spokesperson pointing to the area and explaining the verified finding and approved repair. An owner explanation can add useful context and accountability.
B2
Interior leak spot, ceiling or attic if accessible
If the homeowner shows you a water stain or wet spot inside, photograph it. Then photograph the approved completed repair. Inside → outside connection is compelling.
Storm & Hail Damage
⏱ 20–30 min0/12 captured
Must-get shots
01
Missing shingles, wide shot showing the gap
Step back, show the full side of the roof with missing shingles visible. Wide and clear. Documents the visible condition without overstating cause or urgency.
02
Qualified inspector’s confirmed hail-related finding, close-up
Capture only a condition a qualified inspector has confirmed and approved for explanation. Do not use visual appearance alone to make a storm-damage or insurance claim.
03
Wind-lifted or curled shingles
Capture the observed shingle condition after a qualified inspection. State the suspected cause or water-entry risk only when it has been verified for this roof.
04
Permission-cleared aerial condition overview
When legal, safe and permission-cleared, capture roof-wide context for the confirmed conditions. Do not imply insurer acceptance, coverage or claim approval.
05
After repair/install, same aerial angle
Match the approved aerial angle after the documented scope is complete. Describe only the verified before condition and completed work.
06
Granule loss in gutters, scooped and shown
Capture granules in the gutter only when relevant. Have the qualified inspector explain what is known, what is not, and why the condition does not establish an insurance claim by itself.
07
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
08
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
09
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
10
Owner or technician explains the decision and result
Record one natural 30–45 second answer and one concise 15–20 second take in clean audio.
Bonus if time allows
B1
Qualified inspector explains confirmed findings from approved access
From an approved safe position, explain only the conditions confirmed on this roof and the next inspection or repair step. Avoid generic storm or insurance conclusions.
B2
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, thumbnail or Google Business Profile crop.
GAF Certification & Materials
⏱ 10–15 min0/12 captured
Must-get shots
01
GAF Master Elite badge / certificate, clean product shot
Capture the current GAF Master Elite certificate or approved badge only after Ten Point confirms active status and current brand-use requirements.
02
Shingle sample board, color options fanned out
Lay out the GAF shingle samples on a clean surface or hold them against a house exterior. Shows the variety of choices available to homeowners.
03
GAF shingle box / packaging at job site
Capture the actual product delivered for the approved project. Verify the manufacturer, line, color and public-use permission before naming it.
04
Project-specific warranty option, approved document or graphic
Use only a redacted document or approved graphic for the specific warranty option the project is eligible for. Verify coverage, term, registration and contractor obligations; never imply every roof receives the same warranty.
05
Owner or approved spokesperson holding shingle sample against finished roof
Owner on camera with a shingle sample explaining the product. Informal and educational. "Here's what we installed on your neighbor's house."
06
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
07
Safe process sequence from wide, medium and close angles
Record the real action without asking anyone to repeat unsafe work or interrupting the crew.
08
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
09
Matched finished result from the opening angle
Capture vertical video, a horizontal still and a clean hold for text overlays.
10
Verified town, service and next-step CTA
Record only approved location wording, offer details and contact path. Avoid exposing private addresses.
Bonus if time allows
B1
GAF Master Elite explainer using current official wording
An owner or approved spokesperson explains the current GAF designation and only the benefits Ten Point is authorized to state. Verify all wording and warranty eligibility before publishing.
B2
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, thumbnail or Google Business Profile crop.
Crew & Brand Content
⏱ 15–20 min0/12 captured
Must-get shots
01
Branded truck, clean vehicle at job site
Wide shot of the Ten Point truck parked in front of a job site. Signage visible. Logo reading clean. Shows professionalism and brand presence.
02
Full crew, group photo on or in front of job site
Everyone together. Standing in front of the house they just roofed is ideal. Real faces, real team. If the family-owned description is approved, show the people behind the company without making assumptions about customer response.
03
Morning job site setup, crew unloading, ladders going up
Early morning energy. Ladders being set, materials staged, crew getting organized. Real and authentic. "Before most people are awake."
04
Owner or approved spokesperson, portrait or talking to camera
An owner explanation can add useful context and accountability. Clean, natural setting. No script. Just introduce yourself and what you do.
05
Safety gear detail, harness, helmet, boots
Close-up of crew properly harnessed before going up. Document the actual safety setup accurately. Do not use one image to imply broader compliance or make an unqualified workmanship claim.
06
Final inspection, Owner or approved spokesperson checking finished roof
Owner or approved spokesperson doing a final walk around the finished project. Document the actual final quality-control walkthrough and any verified items being checked without making an absolute promise.
07
Locked context frame before work changes the scene
Capture one vertical clip and one horizontal still. Hold the frame before and after any movement.
08
Quality-control detail that can be explained accurately
Capture the detail in context and verify the product, method and claim before publishing.
09
Matched finished result from the opening angle
Capture vertical video, a horizontal still and a clean hold for text overlays.
10
Verified town, service and next-step CTA
Record only approved location wording, offer details and contact path. Avoid exposing private addresses.
Bonus if time allows
B1
Happy homeowner, reaction after seeing finished roof
With permission, quick clip of the homeowner seeing the finished result. A genuine reaction may support a testimonial edit when the homeowner gives explicit written or recorded permission and approves public use.
B2
Job site end-of-day, clean property, crew packing up
Capture the actual completed cleanup and packing sequence. Avoid quoting review themes or promising an exact site condition unless Ten Point has verified the statement.
Shoot-day plan
Preparation and two-hour run of show
This keeps the crew focused while leaving room for the real project, questions and personality to lead.
Project and outcomeConfirm the real job type, approved scope, customer question and desired next step.
Safety and accessConfirm property permission, crew boundaries, legal drone conditions and where the camera may stand.
Verified claimsApprove certification wording, product names, warranty eligibility, storm findings, offers and service areas.
Publishing pathConfirm town-level location wording, phone/estimate URL, releases and the intended website or social destination.
0:00–0:15
Baseline and permissions
Capture the untouched exterior, verify safety boundaries, releases and the approved project facts.
0:15–0:50
Primary work sequence
Film wide, medium and close coverage from approved ground or safe access points.
0:50–1:15
Owner / expert answers
Record four to six short answers in a quiet, safe location away from active work.
1:15–1:40
Quality, cleanup and people
Capture verified details, crew interaction, protection, cleanup and final inspection.
1:40–1:55
Matched reveal and CTA
Match the opening angle and record the approved next step.
1:55–2:00
Pickup and metadata
Confirm town, service, product, permissions and any claims that still need owner review.
Storm content sequence
Inside → Outside → Documentation → Next steps
Use one real property across four shorts. Open on the visible clue, not a drone shot, and end with “Get the condition documented,” not a coverage promise.
1 · Inside
Ceiling stains and safely accessible interior or attic clues. Explain that where water appears may not be where it entered.
2 · Outside
Homeowner guidance stays at ground level or another safely accessible location: missing or curled shingles, flashing context, gutters and downspouts.
3 · Documentation
Show date, location, close-up, wide context and the written condition finding. Roof and ladder inspection footage is professional-only.
4 · Next steps
Ten Point documents roof condition and explains repair or replacement scope. The insurer decides coverage; Ten Point does not represent the homeowner in the claim.
On-camera system
Topic lobs and starter answers
Send two or three questions before the shoot. Record one clean idea per answer, then use a follow-up example rather than forcing a memorized script.
Topic lob 01
What a roof inspection actually checks
Send this to the client
What do you look for during a roof inspection, and what can a homeowner learn from it?
Natural starter answer
“We start with the condition the customer noticed, then check the roof system, penetrations, flashing, ventilation and any visible interior signs. The goal is to document what is actually there and explain the options clearly.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 02
Repair or replace?
Send this to the client
What factors help determine whether a roof can be repaired or should be replaced?
Natural starter answer
“Age is only one factor. We also look at the location and extent of the problem, the condition of the surrounding materials, prior repairs and whether a repair can be completed responsibly.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 03
What happens on installation day
Send this to the client
What should a homeowner expect before, during and after a roof installation?
Natural starter answer
“We confirm access and protection, document the starting condition, complete the work in sequence, keep the property organized and finish with cleanup and a final quality check.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 04
The most common leak areas
Send this to the client
Which roof areas deserve attention when a homeowner notices a leak?
Natural starter answer
“Water can travel, so the visible stain is not always directly below the source. Penetrations, flashing, transitions and damaged materials are common places to inspect, but the actual cause has to be verified on site.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 05
Storm-damage first steps
Send this to the client
What should a homeowner do after a storm if they are worried about the roof?
Natural starter answer
“After a storm, work from inside to outside. First, protect the interior and photograph any active water. Next, look only from the ground or another safely accessible place; do not climb onto the roof. Keep the photos, dates and inspection notes together. Then arrange a qualified roof inspection and speak with the insurer about coverage. We document roof condition; we do not decide the claim.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 06
A local project story
Send this to the client
Walk through this approved local project from the customer concern to the finished result.
Natural starter answer
“A useful project story starts with what the homeowner noticed, then shows what the inspection actually found. From there, we explain the work that was approved, document the process, and finish with the completed roof and cleanup. The details change by project, but the sequence should always be honest and easy to verify.”
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Backup topic bank
How ventilation affects the roof system
What homeowners should know before choosing a shingle color
A cleanup and property-protection walkthrough
What certification allows Ten Point to offer, using current official wording
How to prepare for an estimate
A referral partner’s ideal roofing introduction
Post-production map
One shoot, organized for every destination
Capture clean masters first. Platform crops, captions, logos and music are added in post so the same approved project can support social, Google, the website and sales follow-up.
6–10Vertical edits from process, education, reveal and owner answers
1Flagship 45–90 second project film
20–35Edited stills for Google, website and estimates
4+Clean horizontal clips for landing pages
1Verified project brief and permission log
Website and Google handoff
Record the project type, approved town, customer concern, verified scope, product, result and estimate path.
- Keep raw masters clean and unwatermarked.
- Label drone footage separately with flight and permission notes.
- Provide matched before/process/after selects and transcript excerpts.
- Let the website partner choose target URLs, schema and indexing treatment.
Publishing approval
Confirm every statement that could affect safety, warranty, insurance, certification, pricing or expected performance.
- Use the official GAF designation exactly as currently authorized.
- Do not promise insurance coverage, claim approval, fixed timelines or unseen pricing.
- Use neutral review invitations and genuine customer permission.
- Track qualified inspections, estimates and booked work, not reach alone.