01
The setup, two framings
A wide horizontal frame for YouTube and a tighter one we can crop to vertical, both rolling the whole time. Every clip is cut from these.
How this plan works: pick the tab that matches the day, work the priority shots in order, then use the topic cards for the talking part. Your checkmarks save on this device, so you can tick shots off as we go.
Main videos to camera
⏱ About 45 minutes each0/8 captured
Priority shots
02
Each episode, start to finish
An opening, two of the topics below in depth, then the close. Talk to one person, the way you would on a discovery call.
03
The six openings, each on its own
One line, then stop. Two takes each. Any Reel can start with one of these.
04
Your hands on a journal page
A prompt from your own journaling list, written out for real. Ten seconds, top-down.
05
A SMART goal written out
Write one goal the SMART way on paper, letter by letter. This becomes a carousel.
06
Listening and thinking
A few seconds of you listening, nodding, looking off and back. The edit uses these between lines.
07
Headshots, two looks
One warm and one serious, inside and by the window. For the site, LinkedIn, Spotify and your card.
08
The close, once per episode
Who you help and how to book, in your words. Every main video ends the same way, so every clip leads to the same next step.
Guest episode
⏱ About an hour0/7 captured
Priority shots
01
The two-shot
You and the guest in one frame, set so either of you can be cropped to vertical.
02
You, tight
Camera two stays on you the whole time. Your reactions are half the clips.
03
The guest, tight
Camera one on the guest, eye line just off the lens toward you.
04
A cold open
At the end, ask the guest the best question again for a clean 20-second answer. That's the trailer.
05
Your intro to camera
Who the guest is and why you wanted them, in two sentences. Filmed after, so you know what they said.
06
The guest's one tip
Ask for one thing a listener can do this week. It becomes the quote card.
07
A still of both of you
For the episode cover and the guest to share.
Your morning
⏱ About 45 minutes0/7 captured
Priority shots
01
The first minutes of your day
Light through a window, the first thing you reach for, before the phone.
02
Journaling, close on the page
Real writing, a prompt visible at the top. We blur anything personal.
03
A walk outside
Walking toward the camera, then past it. Ten seconds each way.
04
A mindful minute
Eyes closed, breathing, still. Fifteen seconds without moving the camera.
05
Planning the week
Goals written out, a calendar with nothing private on it.
06
Getting ready for a session
Laptop open, notebook out, a cup on the desk. No client names on any screen.
07
Between takes
Laughing, fixing your hair, the real stuff. These end up in the best posts.
Live workshop
⏱ The length of the event0/6 captured
Priority shots
01
The room before anyone arrives
Materials out, chairs set, the sign on the door.
02
You teaching, with the room
Wide enough to show people listening, from behind the back row.
03
Hands at work
Vision boards, journals, whatever the workshop makes. Hands only unless people said yes to faces.
04
One finished piece
One board or page held up at the end, by someone who agreed to be filmed.
05
Your 30-second recap
Right after, to camera. What happened in the room, and when the next one is.
06
Group photo
Only the people who want in.
Client story
⏱ About 45 minutes0/5 captured
Priority shots
01
Before, in their words
What was going on when they reached out. They pick how much to say.
02
One thing that changed
A single example. Specific beats big.
03
Their world
Their work, their place or something they chose. This is what makes it theirs.
04
The two of you, no audio
Walking or sitting together, talking. Used under their voice.
05
A portrait for the Testimonials page
With their name exactly as they want it shown.
Before the day
Prep and the run of show
Four things on your side, none of them long. The rest is ours. Times are a guide. If a topic is going well, we keep rolling.
Pick a quiet room with a windowYour office, your home, or a room we find together. Quiet matters more than pretty.
Pick your three episode topicsFrom the suggestions on the pilot page, the cards below, or your own. Read the cards the night before. No memorizing.
Bring two outfitsSolid colors photograph best. One for the topics, one for the headshots.
Clear the desk and the screensNothing with a client's name, schedule or message anywhere in frame.
Arrival
Set up
Light, mic, two framings, thirty seconds of room tone. You get settled while we test.
First 15 minutes
Warm up
Say two of the openings, twice each. Nobody's first take is their best.
Next 45 minutes
Episode 1
About 45 minutes of recording for a 20 to 30 minute video: the opening, two topics, the close.
Break
Hands and paper
The journal page, the SMART goal, the ABCs in your notebook.
Late morning
Episode 2
Same setup, two more topics, and the close.
Lunch
Real break
Off camera. We review what we have and fill any gaps after.
After lunch
Episode 3
Solo, or the guest tab if you picked a guest.
Then
Openings
All six, two takes each, on their own.
Then
Headshots
Two looks, inside and by the window.
Last hour
Your morning
The walk, the routine, the mindful minute. This footage runs under all three episodes.
Before we leave
Check
Run the list, re-record any close we missed, confirm the next date.
The first three seconds
Six openings to film
Short lines you say straight to camera, filmed on their own so any Reel can start with one. Change the words until they sound like you. Two takes each is plenty.
Opening 1
"Your life fell apart? Good. Now build one you really want."
Adapted from your YouTube and LinkedIn headline. Before Topic 05 or over the morning tab
Opening 2
"Before you set a single goal, audit the year you just had."
Before Topic 03
Opening 3
"A coach and a therapist do different jobs. Here's the difference."
Before Topic 01
Opening 4
"Three letters my coaching is built on. A, B, C."
Before Topic 02, over the notebook
Opening 5
"My first solo trip to France taught me this."
Over the travel footage you already have
Opening 6
"If everything you do still feels like it isn't enough, start here."
Before Topic 04
On camera
Six topics, with starter answers
Four come from your own homepage, blog or captions, and two are suggestions. Each main video uses two of them, so pick your six, or swap in your own. The starter answer is a direction, not a script to memorize.
Topic 01
Coach or therapist?
Your prompt
Someone asks whether they need a coach or a therapist. What do you tell them?
Starter answer
I studied clinical psychology, so I take this question seriously. Therapy is treatment, from a licensed clinician. Coaching is about where you go from here: your goals, the beliefs in the way, and the habits that get you there. Some people need one, some need both at different times. If you're in crisis, start with a licensed professional, or call or text 988.
Topic 02
The ABCs of coaching
Your prompt
What are the ABCs your coaching is built on?
Starter answer
A is awareness, noticing the pattern. B is beliefs, what you tell yourself about it. C is change, the small actions that build a new pattern. Most people want to jump straight to C. The work starts at A.
Topic 03
Audit your year before you set goals
Your prompt
Why do you tell people to audit their year before setting new goals?
Starter answer
New Year pressure says change everything overnight. Before you add a goal, look at what this year gave you, what drained you, and what you want more of. Goals built on that list are the ones that last.
Topic 04
When nothing feels like enough
Your prompt
What do you say to someone who does everything and still feels like it isn't enough?
Starter answer
Usually the bar keeps moving. You reach it and move it again. One place to start is writing down what you finished this week before you write what's next. Feeling enough starts with counting what you already did.
Topic 05
Trusting yourself
Your prompt
What did traveling alone to France teach you?
Starter answer
In September I took my first solo trip to France. I learned I can figure things out, trust my intuition, and handle things when they don't go as planned. A new place doesn't erase what you're carrying. You still have to give yourself space to feel it and keep moving. More than anything, it reminded me I trust myself to figure it out.
Topic 06
When the business and your head blur
Your prompt
A founder tells you work and home have started to blur. Where do you start?
Starter answer
Start by separating what's yours to fix from what's just loud. Then set one boundary that protects your mornings or your evenings. Business owners carry everything, so the first win is often getting an hour of the day back.
Formats to start with
Coaches doing this well right now
Real posts from coaches with audiences like yours. Four of the seven videos came from accounts with under 15,000 followers. Views were checked October 5, 2026. Borrow the format, not the words.
Video
A credential up front
A therapist opens by saying who she works with, then explains one pattern in plain words. One shot, captions, no music. See it (opens in a new tab)
Your version: "I studied clinical psychology, and here's what I see in high achievers…" Worded as coaching, never as therapy.
A podcast clip
A short clip from a longer podcast conversation about achievement starting to feel like proof instead of joy, with captions on screen. See it (opens in a new tab)
Your version: each main video from the filming day becomes a run of clips like this.
Talking in the car
One take from the driver's seat: "Why confidence disappears after something breaks you." See it (opens in a new tab)
Your version: the "your life fell apart" idea, in a format you can also film yourself any week.
Your day, with words on top
A coach for women leaving corporate makes tea while short lines of text explain why high performers stay in jobs that drain them. No talking at all. See it (opens in a new tab)
Your version: your morning routine footage with one coaching idea in text. We'd use licensed music, since chart songs aren't cleared for business accounts.
Walk and talk
Walking with the camera in one take, on why waiting until you feel ready keeps you waiting. See it (opens in a new tab)
Your version: the France reflection, or any topic, on a walk. Easy to film, easy to watch.
In Spanish
A mindset coach talking to camera in Spanish. See it (opens in a new tab)
Your version: you coach in English and Spanish, so a Spanish take of your best topic reaches people most coaches never talk to.
Who I help, in six seconds
A coach on camera, with a few lines of text describing exactly who her profile is for. It works as a welcome post. See it (opens in a new tab)
Your version: the first post pinned on your cleaned-up profile.
Photo
Lists and quote cards
Simple text carousels ("5 underrated green flags") next to talking videos filmed in the same few spots, so the grid looks like one person. See it (opens in a new tab)
Your version: the ABCs, the year-end audit and your best lines from the filming day as carousels.
Real moments, short text
Everyday photos and clips with one short line of text, plus branded covers for her podcast. See it (opens in a new tab)
Your version: stills from your morning and the filming day, each carrying one idea.
Editorial portraits
Warm, simple portraits with a single short line over them, in a warm, consistent palette. See it (opens in a new tab)
Your version: the new headshots, used as covers and quote posts.
What the day turns into
One day, three main videos, a quarter of posts
Everything from the day gets edited and laid out on a posting calendar: a main video opens each month, then two short posts a week are cut from it, for 13 weeks. You see each piece before it goes on the calendar.
3Main YouTube videos, 20 to 30 minutes, with titles, descriptions and thumbnails. The same files go on your Spotify show.
18 to 20Vertical clips cut from the episodes, the openings and your morning
6 to 8Carousels: the ABCs, a SMART goal, the year-end audit and your best lines as quote cards
25 to 40Edited stills, including the new headshots and site photos
6Openings filmed on their own, so any Reel can start with one
1Posting calendar plus an organized folder of masters, stills and captions, named by topic and date
Where each piece goes
Every piece is cut for the place it lands.
- Reels to Instagram, Facebook, TikTok and YouTube Shorts, with a title bar on every cover
- Carousels to Instagram and Facebook
- Headshots to your website, LinkedIn, Spotify and your digital card
- Main videos to YouTube and your Spotify show
- Every clip points back to its main video
Before anything posts
Nothing goes out that you haven't seen.
- Coaching, never therapy: no diagnoses, no treatment claims, no promised results
- Clients appear or get quoted only with a written yes
- Nothing from a session, ever
- Your credentials worded exactly the way you approve them