The camera is the smallest part of it
Plenty of people will come shoot your job site and hand you a folder of files. That's where it ends for most of them, which means the real work — cutting it, captioning it, and actually posting it on a schedule — lands back on you. And it doesn't happen, because you install windows for a living.
Film the real work
One install day a month in Delaware County. The before, the removal, the seal and set, the finished window, and you on camera talking craft. Real jobs, not template graphics.
Where most of the value is
Cut for attention — pacing, hooks, captions, clean audio. Vertical and horizontal versions of the same moment, because a reel and a YouTube video aren't the same job. Full post in-house.
Posted, not delivered
Scheduled and posted for you through Meta Business Suite, twice a week, every week. Plus carousels and stories designed as part of the management. Not a Dropbox link and good luck.
The track record behind it
- 143M+ lifetime video views produced
- 155K subscribers grown on one channel, from 15K
- 10+ years in sports media, including running FanDuel's flagship YouTube channel
And it works for a local trade
- Ten Point Roofing — a Poconos contractor in your exact spot: great work, invisible online.
- Built from zero in 2026: 130K+ organic views, no ad spend.
- 87% reached non-followers — people who'd never heard of them. That's the answer to "but I'm starting from nothing."
The founder's rate
You're one of the first businesses on R0BATO's Content Creator program. The rate reflects that — it's below where this scope will sit as the roster fills. It holds while we build the foundation together.
Content Creator + Managed Social
- 1 shoot day per month in Delaware County — with the option for two back-to-back days when a month calls for it (lodging discussed when it does)
- 5–8 short-form videos — vertical and horizontal cuts of real installs and you on camera
- 1 YouTube long-form per month (up to 2 in a strong month)
- 2 posts per week, scheduled and posted through Meta Business Suite
- Image carousels and stories designed as part of the management
- Google Business Profile kept current — real job photos going up, posts, review requests going out, categories and service area right
- Monthly scoreboard: calls, leads, reviews, rankings
Where it can grow
- Everything above, plus more posting across more platforms
- Written strategy, an Instagram authority push, and paid ad setup and management when the foundation's ready for it
- A monthly strategy call
- This is the natural next step once the benchmarks below are hit — not a pitch for today
We're deliberately starting at the tier that fits where Allegiance is right now. The upgrade conversation is one we have together, on the scoreboard below — not a surprise.
The benchmarks we build toward
The founder's rate isn't a forever price, and I'd rather be straight about that up front than surprise you later. Here's the deal: we build toward four benchmarks. When we hit any two of them, we sit down and talk about where the rate goes from here — as partners, on the numbers, not out of nowhere. These benchmarks and the agreement to revisit are written into your service agreement, so it's on paper, not just a conversation.
25+ Google reviews
From zero showing today. This is the single thing that cracks the Media and Glen Mills map pack, where a market peer currently ranks with one review.
A sustained lift in booked calls
Measured against the baseline we set together in month one — your real starting point, not a number I made up.
1,000+ combined followers
Across the pages I manage for you, up from roughly 245 today. Countable, and you can verify it yourself any time.
A sustained lift in engagement
Reach and engagement across the social pages, consistently above where they start. Some months the win is new followers; some months it's the same audience watching more.
That part isn't mine, and I won't pretend it is
Your website and Google profile run through Sitefully, and that's the right place for them. I don't touch the site build or the reinstatement — I stay in my lane and keep the content and the profile fed with real work. Two things worth knowing, though, because they affect what I produce.
The profile has to come back first
- Your Google profile is suspended, likely from a review-gating system the old company installed — Google treats that as a violation.
- Sitefully is handling the reinstatement. My review engine is built and ready to fire the day it's live.
- Until then, nobody should create a new profile — a duplicate can sink the appeal and lose the reviews already on the listing.
The site still has old junk in it
- The rebuild copied over leftovers from the previous company — wrong towns in the code, broken review links, a dozen blank placeholders.
- None of it is on Sitefully; it came across in the copy. It's an easy cleanup pass for them.
- It's all documented in your audit, re-checked live and dated, so you can just hand it over.
One more thing, filed under later, not now: if the Sitefully site keeps sitting the way it is — old junk still in the code, profile still down — there's a web partner I work with called Marketta (marketta.io). They build a finished site, brand, SEO and a Google profile package included, and you see the whole thing live before you pay a dollar ($2,999 one-time, then $50–$149/mo, month to month, you own it). Their pipeline is built around exactly what I produce — real footage of real jobs — so the two fit together cleanly. I'm not pitching a switch today; you've got a web team and I stay out of that lane. I'm only flagging it so that if the current setup doesn't come around, you know there's a fast, no-risk option and you're not stuck. Let's see how the reinstatement and the cleanup go first.
You price jobs for a living. Here's the version that matters
Content doesn't sell anything by itself. What it does is make you findable when someone goes looking, and credible before they call, so the estimate starts from a warmer place. The only real question is whether that's worth more than it costs — and that's arithmetic you can do better than I can.
Measure it like an estimate
- Write down where you are before anything runs: calls a month, how many become appointments, what you close.
- Ask every caller "how did you hear about us?" and write it down. That one habit beats any dashboard.
- You close 40% of your appointments. The plan's whole job is to get you more appointments.
What you're not paying for
- No long contract. Month to month — it earns its place or it doesn't.
- No ad spend baked in. If we run ads later, that budget is yours, in your own account, separate from this.
- No lock-in on your assets. Content, pages, accounts — all in your name. Fire me and you keep every bit of it.