The Content Creator retainer in full: what is included, what is not, the onboarding checklist, the board that tracks every piece from shot to posted, and every open item flagged rather than buried.
Written as a number, not a vibe. If any month falls short of this, say so and we make it right.
| Item | Count | Detail |
|---|---|---|
| Filming day | 1 | On site at Eagles Glen. Inside 30 miles, so no travel fee. |
| Posts per week | 2–3 | 1 reel · 1 image or carousel · a third piece when the shoot supports it. |
| Reels | 4–6 / mo | Instagram first, same files to TikTok the same day. |
| Long-form on YouTube | 1–2 / mo | One per live article, embedded back on the article. Explainer verticals get cut from these; skits and trend pieces are shot as their own verticals, never from the masters. |
| Images & carousels | 4–6 / mo | Multi-slide carousels included. |
| Google Business posts | 4 / mo | One of each week's pieces reposted, same work, second surface. |
| Revision rounds | 2 | Two rounds on everything we deliver. |
| Scheduling | Weekly | The queue gets built a week at a time. Either side can load it. |
| Monthly readout | 1 | What shipped, what moved, what changes next. |
| Raw content | All of it | The footage from every filming day is yours. |
| Google Business Profile | Ongoing | Hours, services, photos, profile posts, and a review-invitation habit. |
| Direction | Ongoing | What gets made and why. Quarterly direction off real data. |
| License | — | Web, social and email. |
Content gets queued and scheduled a week at a time, and either side can load the queue. Some months you'll want to press publish yourselves; some months you'd rather it just went out. Both are fine and neither costs extra, it's the same calendar either way.
If you'd rather we run posting on @buildandburnfitness, we will. The one thing we'd ask in return is that Joe and Emily keep their own accounts running. Those are the reach engine, and they only work in your voice, an agency can't fake them and shouldn't try.
Day-to-day stays yours regardless. Stories, comments, DMs, replies to members. A member asking about Tuesday's session deserves an answer from the gym in minutes, not from a vendor in hours.
Paid media and channel management sit outside this engagement, if either becomes worth doing, we raise it rather than quietly absorb it.
Every client runs through the same checklist. Nothing gets onboarded from memory.
Please don't send passwords. Business-manager delegation gives us exactly what we need, keeps your account yours, and means offboarding is one click if we ever part ways. Same reason we don't ask for billing methods or spend permissions.
Ten pieces, six video, four image, tracked from shot to posted, in eight lines because the graphics are batched. Same totals as the calendar in the content plan. Dates fill in as the month runs.
| Deliverable | Shot | Edit | Approval | Posted |
|---|---|---|---|---|
| Emily, her story | — | — | — | — |
| Joe, his story | — | — | — | — |
| Objection set | — | — | — | — |
| The together film | — | — | — | — |
| The two-answer cut | — | — | — | — |
| Coaching moment | — | — | — | — |
| Graphics ×3, the number, semi-private explained, the room wide | — | — | — | — |
| Transformation carousel | — | — | — | — |
Every month you get a readout with three things on it. None of them is a promise.
Every piece delivered against the numbers in section 01. Plain list, no interpretation.
How many pieces the business account published in its own name. It started at one in fifteen days, that number going up is the honest scoreboard for this engagement.
Which formats traveled and which didn't, so next month's shot list is built from evidence rather than from this document.
The number we track is plays per post against your own recent median, because reach is re-earned on every single post. In August we pulled a verified 263,000-follower account whose median post was reaching 128 plays, 0.05 percent of its audience (@liz.on.the.web, checked live 2026-08-19). Followers are a lagging trophy; the median is the truth. Your account’s median gets stated in every readout, and beating your own median is the game.
We will never promise you a number. Not views, not followers, not leads, not consults booked, not a pound lost by anybody. We show you what we did, what moved, and what we'd do next, and if something didn't work we say that too. Ad spend, if we ever run ads, stays in your account on your card with no markup. And nothing featuring a member goes out without their written permission.
The headroom figures in section 10 of the Competitive Brief are modeled from public information and reasonable assumptions. You have the real ones. Fifteen minutes at kickoff replaces every estimate in this brief with fact, and the plan gets sharper for it.
How often does a typical member actually train each week? Every capacity number we've written moves off this one.
Roughly how many sessions does each of the six run per week now, and how many are full-time versus part-time?
In a normal week, how many seats go unfilled? And are they spread evenly or concentrated in particular time slots?
How many members leave in a typical month, and do you know why? At a hundred and fifty members this decides whether growth or retention is the bigger prize.
Referral, walk-in, Google, Instagram, something else. If most arrive by referral, content's job is to make referring easier, not to reach strangers.
Of the people who book a free consult, how many join? A high rate means the job is more consults. A low one means the consult itself needs work first.
Do your own members follow @buildandburnfitness? Even a rough sense. It's the cheapest audience you have and it's in the room three times a week.
Monthly rate and typical length of stay. It stays between us and never goes in a document, but it's the only number that tells you whether any of this is worth $2,000.
buildandburnfitness.com/founders-list is still live, still collecting signups, and still advertising founding memberships for a launch that happened in February. Anyone landing there today is being pitched a pre-sale for a gym that has been open half a year. Retire it or redirect it to the get-started page before any traffic gets pointed at the site.
Correct, confirmed against three sources: 156 Eagles Glen Plaza, Suite 28, East Stroudsburg, PA 18301 · (570) 534-4648. That is what your footer says, what the Pocono Chamber has for the May ribbon cutting, and what the directory listings carry.
What your site is actually telling Google: every page carries 216 Skyline Drive and (814) 429-4510 inside its LocalBusiness structured data. That markup is what search engines read, not the footer. An 814 number is central Pennsylvania, so it looks like an old number that got left in a template and never changed.
It is a ten-minute fix on the site and it is the single highest-value thing on this list, because every citation built on top of it inherits the error.
Directories list you at 5:00 AM to 9:00 PM Monday to Friday, 9 to 3 Saturday and 7 to 3 Sunday. Your own site publishes no hours at all. Confirm those are right and they should go on the site and the Google profile, because opening at five is a genuine differentiator for people training before work.
Like counts read as exactly 3 on almost every recent post, a reporting artifact, not behavior, so comments were used as the engagement signal throughout. Your own Insights have the real numbers and we'll fold them into the first readout.
The exceptions are CrossFit Geronimo, which publishes a full rate card, Anytime Fitness ($15 day, $40 week) and Retro Fitness ($44.99–$64.99/mo). What none of them publishes is a rate for semi-private coaching. The published numbers in this market are all for equipment access and day passes, so there is no like-for-like figure for anyone to compare you against.
The About page says "over a decade of experience" and "certified professionals" without naming the credentials. Specific certifications are checkable; "certified" isn't. Worth naming them. It's free differentiation.
The questions people type before they pick a gym are getting answered in text, if at all, and never in video. Not in this month's scope, raised so it is visible rather than sprung later.
Nothing here is fixed. If a number in section 01 doesn't match how you actually want the month to run, say so and we change it before the camera comes out.