Competitive Brief
Live counts for seventeen gyms in the county, yours included, the rival earning 21.5× your followers per post, how a collab post decides whose work it becomes, and what this has to return to be worth doing.
Content & Video Plan
A month laid out day by day, ten topics your own website already wrote, the nine live articles that become long-form video, and four bigger ideas worth making.
The First 90 Days
Three filming days, three release waves, the article library turned into video, and a day-90 re-score against the recorded baseline. The map above the other documents.
Content Shoot Plan
Seven scenario tabs including the founders day hour by hour, ninety-eight priority shots, the answers to every consult objection, and a checklist that saves as you shoot.
Deliverables & Delivery
2–3 posts a week broken down by type, how publishing works, the board that tracks every piece from shot to posted, and the eleven things we'd rather know than guess.
Scope & Investment
The $2,000 in writing. What lands every month, who does what, the questions you'd want answered, and the three things the first draft got wrong.
Approvals
Your videos and posts by project, with where and when each one goes and its copy. Pick a project, then approve each one or tell us what to change.