This is the scope in writing, so neither of us is remembering a handshake six months from now. One filming day a month at Eagles Glen, two to three posts a week published to @buildandburnfitness, and the day-to-day left with you where it belongs. Month to month, thirty days notice, everything in Build & Burn's name from day one.
One filming day feeds a month of publishing. The account gets a body of work in its own name, which is the entire point.
One filming day on site at Eagles Glen, no travel fee. A prioritized shot list and a full run of show for the day, in the shot sheet. Member stories, the four-person room, coaching moments, the objection set, the founders on record.
Two to three posts a week to @buildandburnfitness, with the same vertical files going to TikTok the same day. One of each week's pieces goes out as a Google Business Profile post.
YouTube stood up as the home for long-form, one piece per live article, embedded back on the article it came from. Explainer vertical cuts are pulled from that same master; the skits and trend pieces are shot as their own verticals. Four to six short-form a month, four to six graphics, all of it yours.
Every filming day's footage is yours, not only the finished cuts. If we part ways you take the whole library. Nothing is held hostage, and there is no archive fee.
You asked how this works alongside your own accounts. Here it is in full rather than as one bullet.
| Surface | R0BATO | Build & Burn |
|---|---|---|
| @buildandburnfitness feed posts | Produced, written and published | Approve before it goes out |
| Google Business Profile posts | One a week, cut from the same material | Nothing |
| Stories on the business account | Nothing | Yours, day to day |
| Comments and DMs | Nothing | Yours, and it should stay that way |
| @joerandazzofitness and @emilyrandazzo_ | Nothing. We never post to them | Entirely yours, unchanged |
| Collab invites to the personal accounts | Sent from the business account, on the pieces where it helps | Accept or decline, every time, your call |
| Scheduling, if you want it | We can set the week up in advance | You or we hit publish, your call |
| Footage, photos, accounts, profiles | Manager access only | Owner, from day one |
A prospect asking whether they can start at 5:30 needs an answer from someone who knows the schedule. A member commenting on their own transformation post wants to hear from Joe, not from an agency. A two-hour delay on a real question costs more than a perfectly scheduled post gains.
So the line is drawn here and it is drawn on purpose. We make the work and we publish it. The conversation stays with the people the conversation is actually about.
We produce for @buildandburnfitness, we publish to @buildandburnfitness, and nothing we make gets posted to Joe’s or Emily’s accounts by us. That stays true for the life of this.
Where it is useful, the business account sends a collab invite and you decide whether to accept. If you do, the same post appears on your grid and reaches your 16.6K combined without us publishing anything to your accounts and without you making anything extra. If you decline, the post still runs on the business account and nothing is lost.
R0BATO Media is not going to promise you members. Here is the arithmetic you can hold us to instead.
Over a year that is twelve filming days, roughly 120 published pieces, and a library that did not exist before. A member story filmed in September is still selling semi-private training the following June.
One member, joined because of something we made, who would not otherwise have found you. If a member is worth more than $2,000 over their time with you, the month pays for itself on one. Your own target is twelve new members a month. If content produces one of those twelve, the month is paid for.
You have the real numbers and we do not. Fifteen minutes at kickoff replaces every estimate in this pack with fact. Your monthly rate and typical length of stay stay between us and never appear in a document.
R0BATO Media will never promise you a number. Not views, not followers, not leads, not revenue. Anyone who does is guessing. What we commit to is behavior: the work gets done on schedule, the report tells you the truth including the parts that did not work, nothing featuring a member goes out without their written permission, and you can leave with thirty days notice and take everything with you.
None of this is being sold today. It is named so it is not a surprise conversation in six months.
Day-to-day on the business account handed over as well: comments, DMs and Google reviews answered inside a business day, plus a second filming day a month. The surfaces and the library are already covered at the current number. This buys time back rather than more content, and it should wait until month one has produced something you can point at.
Your site documents twenty-two of these and you have members starting every month. Told properly, one at a time, as numbered episodes. Inside the retainer once the foundation exists, but worth naming as the thing this is really building toward.
A second filming day in a month, a community event, a member hitting something worth its own piece. Flat add-on, local always, so no travel line ever appears on an invoice.
Asked in your position, not mine.
Week one we lock the filming date and get the release form built once so proof content is never blocked on paperwork. The filming day lands in the first two weeks, built around real sessions rather than a staged one. Publishing starts the same week the cameras do, not a month later.
R0BATO Media, start to finish. We shoot it, we cut it, we write it, we schedule it. You are not being handed to a junior at an agency, and the work does not get subcontracted out of the county. That is also the limit on how many clients we take at once.
One five-hour filming day a month. Day one banks the sit-down interviews once; after that we would rather film you coaching than have you sit for more. Everything between the filming days happens without you. The only ongoing ask is notice: when a member is about to hit something, tell us a couple of days ahead.
Then they are not. Nothing featuring a member goes out without their written permission, including before-and-after material, and the release is signed before the footage is used rather than after. Two or three willing members is plenty for a filming day.
The opposite. Joe and Emily's accounts are the reach engine and they work because they are yours. Nothing in this asks either of you to post less or differently. What changes is that the business account stops being a mirror of them and starts having work of its own.
Month to month, thirty days notice, and you keep everything produced. We would rather you left than resented a contract. Give it four months before judging it, though. Month one is production and inventory. The library only starts compounding around month four, and we would rather tell you that now than have you expect it in week three.
You do. Everything stays in Build & Burn's name with your email as owner, and R0BATO Media is added as a manager. No passwords change hands in either direction. This matters more than it sounds: right now eleven of your last twelve reels are collaboration posts with no authorship convention behind them, and every one the business did not author is missing from any analytics tool that reads the account through Meta's API. The account's own record of its work has holes in it. Fixing who owns what is part of the first month.
Because it is a filming day, roughly ten finished pieces, four Google posts and the editing behind all of it, every month, from one shop that does the whole job. Cheaper exists and it looks like phone content on a schedule, which you already have and which is not the problem.
We are in the same chapter every week, which cuts both ways. You can find us easily if something goes wrong, and R0BATO Media has a reputation in that room to protect. So these are printed rather than quietly reprinted.
Anytime Fitness and Retro Fitness had no Instagram presence worth listing, and Anytime was "open 24 hours, nobody there" because their corporate page lists office hours as closed every day.
All three franchise locations run active local accounts, one of them four miles from you. Anytime's own Instagram publishes staffed hours and they post several times a week. The "office closed" line was an unfilled field on a corporate template, and we should have checked the account before writing the argument. The corrected version is stronger: the chains publish relentlessly and convert almost nothing, which is a better point than the one we had.
Twenty-three documented transformations on your site, and one of your reels at 1,398 plays.
Twenty-two transformations, counted off your own success-stories page. The reel is 2,198, not 1,398, which moved an average and a headline with it. Both are fixed and the math was recomputed rather than adjusted.
Six coaches and a hundred-plus members.
Both are your figures, not something we verified. Your website names Joe and Emily and no one else. Every capacity number in the brief is now marked as an estimate built on your numbers, and it gets rebuilt off the real ones at kickoff. And one we caught late: your founders page still advertises a February 1st soft launch, and we briefly read that as a second facility opening next year. It is the launch you already had. The page is stale, the correction is in the open items, and the capacity math now runs on the room you actually operate.
Two things from you: a date for filming day one, and, ahead of filming day two, two or three members who would be comfortable on camera and have a number in their story. We bring the release form, the shot list and the crew.
Nothing here is fixed. If a number in section 01 does not match how you actually want the month to run, say so and we change it before anything is signed.