R0BATO Media
Engagement & Investment
Prepared for Jane Benevento · Life & Mortgage Protection · Florida

Spend less. Own more.
Build a business, not a bill

A partnership to replace the leads you rent with a pipeline you own, your Google, your Meta, your brand, your audience. Here's the math on what you spend today versus what this costs, and exactly what's included.

The ROI

Think ad budget, not "fee vs. leads"

Quick reframe so it's apples-to-apples: the $3,000 is management, ads, content, reviews, your site, your CRM, and quarterly shoots. Your ad budget is separate, and it's yours. So the real question isn't "retainer vs. what I pay for leads today", it's what your ad budget can produce when the leads are exclusive and yours.

Mapped out, $500/week on each channel
Meta ads · $500/wk
≈ $2,150 /mo
Exclusive leads / mo~70
Booked calls / mo~10–25
New policies / mo~3–8
Cheap volume you own. Cooler leads, wins on speed & fast follow-up.
Google LSA · $500/wk
≈ $2,150 /mo
Inbound leads / mo~35–50
Booked calls / mo~10–20
New policies / mo~4–10
Fewer, but red-hot, they call you. Higher close; volume capped by search demand.
Run both, ~$1,000/wk (≈ $4,300/mo) → about 105–120 leads, 20–45 booked calls, and 7–18 new policies a month, exclusive and owned, from two channels that cover each other's weak spots.
Why it pays for itself: first-year commission on a life / mortgage-protection policy typically runs $500–$2,000+. Even a conservative 4–5 new policies a month covers the entire $3,000 retainer, everything past that is profit on a pipeline you own.

Illustrative, using 2026 benchmarks: exclusive social leads ~$20–40 each; Google LSA insurance leads ~$40–70 each (fewer, but inbound phone calls that close harder); ~40–70% contact, ~30–50% appointment, ~25–50% close, and typical first-year commissions of $500–$2,000+, your real close rate and local search demand will move these. For context, this still lands at or under the ~$10,800/mo you spend renting shared leads today, only now the leads are exclusive, owned, and compounding.

The investment

Simple monthly retainer

$3,000 / month
Full-service management & content · quarterly shoots · month-to-month · everything built in your name

What's included every month

  • Google LSA + Meta ads management & optimization
  • Content edited & scheduled from your shoot library
  • Reviews engine, steady flow to fuel your ranking
  • Speed-to-lead / CRM oversight so no lead goes cold
  • Lead-quality disputes & spend cleanup
  • Website upkeep, your Marketta-built site hosted & maintained
  • A monthly report: leads, cost-per-sale, owned-vs-bought

Quarterly content shoots

  • Four shoots a year built into the engagement (one per quarter).
  • Keeps your library fresh, new clips, seasonal angles, client stories.
  • On-site production, directed and edited by R0BATO.
  • Travel, flights, lodging & rental car, billed to you at cost. R0BATO covers its own meals & day-to-day expenses on the trip.
Getting started

One-time launch

The zero-to-live build, business identity support, Google Business Profile + LSA, Meta, CRM, and your website/brand. (Full sequence on the Launch Roadmap tab.)

Your website, two ways, your call: fast and done-for-you through Marketta.io (a see-before-you-pay build, ~$2,999 launch, then hosted & maintained by R0BATO like our other clients), or something simple & custom built directly with R0BATO. Either way it's created and kept in your name.
A dedicated business number, not your personal cell: your CRM provides a separate business line, so calls and texts route to your pipeline and your personal number stays private. It also powers instant, automatic follow-up.
Your CRM & tools: we'd run you on an all-in-one CRM (a GoHighLevel-style platform: pipeline + automatic SMS/email speed-to-lead + your business number + booking calendar). Software (CRM, site hosting, business number) runs roughly $100–$300/mo at cost, set up and managed by R0BATO, all in your name.
Ad spend is separate and yours: you fund your own LSA & Meta budget (start by reallocating part of your current lead spend). It runs through accounts in your name, so you keep the data and the audience.
How we start

Your first two weeks

A clear, fast onboarding so you see momentum right away, while your current lead flow keeps the calendar full.

Days 1–3

Kickoff & access

Intake, confirm your license/entity, and set up accounts in your name, Google, Meta, CRM, business number, domain.

Days 3–7

Google base

Business Profile live as a service-area business; the review push to past clients begins.

Days 7–14

LSA + site

LSA verification underway (pre-badge ads), website stood up, speed-to-lead automation switched on.

Then

First shoot

Book Shoot #1 to fill the content library and launch your Meta ads.

If you ever need more

Add-ons

Extra or rush shoots

  • Beyond the four quarterly shoots, additional or expedited shoots are a flat add-on.
  • Same at-cost travel arrangement (flights, lodging, rental).

Scaling ad spend

  • As your owned channels prove out, we scale Meta and expand LSA geography.
  • You set the budget; we manage it, no change to the retainer.
Straight answers

Common questions

Is this a long contract?
No, month-to-month. It's built to earn its keep, not lock you in.
Who owns the accounts and content?
You do. Everything is created in your name, and you keep all of it if we ever part ways.
Is ad spend included in the $3,000?
No, the $3,000 is management and content. Your ad budget is separate and yours; we recommend starting by reallocating part of what you spend on leads today.
What about software costs?
CRM, hosting, and your business number run roughly $100–$300/mo at cost, in your name, set up and managed by us.
Do I have to stop buying leads?
Not at first. We keep a reduced flow as a floor and throttle it down only as your owned channels prove out at a lower cost per sale.
Why it works

Everything is yours

You own it all

  • Domain, website, Google Business Profile, LSA, Meta, CRM, all in your name.
  • R0BATO manages with admin access; you always hold the keys.
  • If we ever part ways, you keep every asset. No hostages.

The bet

  • Replace ~$130k/year of rented leads with an owned pipeline that costs less to run.
  • Lower cost-per-sale over time as owned channels prove out.
  • A brand and review base that keep working after the spend, not just during it.

ROI figures use your stated ~$2,500/week lead spend and mid-range 2026 benchmarks; your actual per-lead cost and close rate will sharpen them. Ad spend is separate from the retainer. Business formation, licensing, and E&O are handled by Jane with the appropriate providers. This is a services proposal, not legal, tax, or investment advice.

Ready when you are

One flat fee, everything built in your name, and a pipeline that keeps working after the spend, not just during it. Let's pick your start date and book Shoot #1.

Let's build it. 🛟