Lead Strategy
Where your lead spend goes today, and the three ways forward, keep buying, run your own Meta ads, or run Google Local Services Ads (which Florida uniquely lets you do). The numbers, the trade-offs, and the recommended hybrid.
Launch Plan
The full zero-to-live sequence, business setup → Google profile → CRM & speed-to-lead → Meta → website, plus the complete, checkable Google LSA playbook (your Florida edge, dialed in).
Content Studio
Everything content: the interactive shoot plan (checkable shots + topic scripts), your tuned-up Instagram bio, and a first batch of captions in your voice, ready to shoot once and post for a season.
Engagement & Investment
The plan, the retainer, and the ROI, what your ad budget can produce, the $3k/mo all-in, onboarding timeline, add-ons, and straight answers. Everything built in your name.
November Plan
Your $115K November goal, mapped to what your calendar and ad budget can actually hold: your current leads kept running and cleaned up by AI, the new Meta lead form, the $1,000 pilot, go / no-go checkpoints, and your short to-do list.
November Checklist
Your seven to-dos for a November 1 launch. Tap each one when it's done and Rob gets a message right away. You can also print it.
Ready when you are
Read through, then let's pick a start date and book your first shoot. One flat fee, everything built in your name, and a pipeline that keeps working after the spend. — Rob