Six categories, each scored out of ten
The same six get re-scored at day 90 against this baseline, so you can see what moved and what didn't.
| Category | Grade | Points | Why |
|---|---|---|---|
| Google & reviews | C+ | 6 | 4.6 stars on 103 reviews, and you're answering recent ones. The category and the description both say well drilling, there are no Google Posts, and at night the map shows you Closed next to listings marked Open 24 hours. |
| Findability | C+ | 6 | First in Google's regular results for "well pump repair stroudsburg pa" and second in the map. Three phone numbers and two street addresses across your listings, and Nextdoor and both Yelp listings are unclaimed. |
| Website | B | 7 | A clear message, your number at the top of every page, a form that sorts the calls, and two strong articles. No photos of the crew or the work, an old pump guide that reads machine-rewritten, and no PA HIC number on any page. |
| Social | D− | 2 | The newest Facebook post a visitor can see is from October 17, 2019. Instagram has two posts. No YouTube channel for the business and no TikTok. |
| Content & video | D | 3 | One Instagram clip from August 2025 and a customer review video from about nine years ago on a personal YouTube channel. No video anywhere on the website. |
| Lead capture | B | 7 | Call buttons on every page, a form that asks whether the water is out, and financing through Hearth. The website link on Facebook goes nowhere, so anyone who finds you there hits a dead end. |
| Total | 31 / 60 | Baseline, October 2, 2026 |
The foundation is already there
Before the fixes, the things worth protecting.
First for the search that matters
On October 2, 2026, a Google search for "well pump repair stroudsburg pa" put poconowellandpump.com at the top of the regular results, and your repair page showed on page one too. In the map results you were second.
103 reviews, and you answer them
4.6 stars. Recent reviews got replies within weeks, and the replies read like a person wrote them. Reviewers mention Kyle and Mike by name.
The site says the right thing
"No water? We find out why. Then we fix it." Then the same checks in the same order every time, starting at the pressure switch and the tank before anyone blames the pump.
Two articles that are already scripts
"No Water This Morning? The Five-Minute Check Before You Call Anyone" and "Iron and Sulfur in Your Well Water: The Signs, and What Actually Fixes Them," both posted July 30, 2026. They read like a tech talking a homeowner through it. They're the first two videos.
A form that sorts the calls
It asks whether the water is out right now and whether the person owns, rents or manages the home, before anyone drives out.
Financing is on the page
Hearth financing is linked from the homepage and covered in the FAQ for larger repairs and installs.
Google calls you a well driller. Your site says you don't drill.
The profile is what a homeowner sees in the map before they ever reach your site, so it's the first thing we'd fix. Here is what it shows today next to what your own site says.
| What Google shows | What your site says | The fix |
|---|---|---|
| Primary category: Well drilling contractor | "Pocono Well and Pump Service LLC does not drill wells." (FAQ and the New Well Systems page) | Switch to the closest pump and water-service category Google offers, and take drilling off. |
| Description: "Well drilling specialists serving the Poconos and Lehigh Valley with complete installation & repair of well pumps, water treatment, water softening, septic systems, hot water heaters." | Diagnosis first. Pumps, tanks, controls, water testing and treatment. | Rewrite it around the work you actually do, in your site's words. |
| Hours: "Closed · Opens 7 AM," checked at 12:30 AM | Weekdays 7 to 7, and "emergency no-water calls are answered at (570) 243-1679 either day" on the weekend. | If no-water calls get answered after 7 PM too, the profile should say so. At the same hour, three of the four listings in the Stroudsburg map results showed "Open 24 hours." |
| Google Posts: none on the profile | A Google Post every week, made from your footage. | |
| Photos: the photos up front show a truck parked at a house | The site has no photos at all. | New photos from your footage, and from a shoot day later. The crew, the trucks, pumps, tanks and finished installs. |
| Reviews: you're replying to recent ones. A one-star from about six months ago has no reply. | Answer it, short and calm. The next person reading it is deciding whether to call you. |
Three phone numbers and two street addresses
Same business, different details depending on where someone looks. Every listing should carry the same name, phone, address and hours. It also keeps a caller from dialing a number that may not reach you.
| Where | Name shown | Address | Phone | Also |
|---|---|---|---|---|
| Pocono Well & Pump Service | 2511 Clearview Ave | (570) 243-1679 | Category and description say drilling | |
| Your website | Pocono Well & Pump Service | Stroudsburg, no street shown | (570) 243-1679 | Weekdays 7 AM to 7 PM |
| Pocono Well and Pump Service LLC | 2511 Clearview Ave | (570) 243-1679 | Website link goes to stroudsburgwellpump.com, which doesn't load. Hours say "Always open" | |
| BBB | Pocono Well and Pump Service LLC | 2511 Clearview Ave | (570) 977-7015 | Rated F, see section 05 |
| Yellow Pages | Pocono Well And Pump Service | 21 Walbert Dr | (570) 243-1679 and (570) 856-9444 | Listed under water well drilling. Hours say Monday to Saturday, 7 AM to 7 PM |
| Nextdoor | Pocono Well and Pump Service | 21 Walbert Drive | (570) 243-1679 | Unclaimed. Lists "well installation and drilling." Hours set to all day, every day |
| Yelp | Pocono Well & Pump Service | Stroudsburg | (570) 243-1679 | Unclaimed. 3.5 stars on 11 reviews. Listed under Plumbing and Septic Services |
| Yelp, second listing | Pocono Well and Pump Service | 21 Walbert Dr | (570) 243-1679 | Unclaimed. One review, one star. Listed under Well Drilling |
The fix is one decision
Pick one name, one phone number, one address and one set of hours. If you'd rather not show a street address, Google lets a service business hide it and show the towns it covers instead. Then every listing gets the same details. We claim Nextdoor and Yelp, and report Yelp's second listing as a duplicate.
An F from the BBB, for complaints left unanswered
The Better Business Bureau rates Pocono Well and Pump Service LLC an F. BBB lists two reasons: "Failure to respond to 3 complaint(s) filed against business" and "3 complaint(s) filed against business." The file opened January 5, 2024, the business isn't accredited, and the phone number on the page is (570) 977-7015.
That page shows up on the first page of Google when someone searches "pocono well and pump."
The replies are yours to control, so that's where to start. Replies go in through BBB's site and they come from you. We'll draft short, calm replies for you to approve and send, and get the phone number corrected.
What a homeowner sees when they search
Two searches, run from the Poconos around 12:30 AM on October 2, 2026. Results shift with time and place, so treat this as a snapshot.
| Search | What showed up |
|---|---|
| "well pump repair stroudsburg pa", regular results | Your homepage first. Aqua Pure Well Pumps second. Your repair page also on page one. |
| Same search, map results | Aquatech Pump Service, 5.0 on 17 reviews. You, 4.6 on 103. Semper Fi Well & Pump Services, 4.8 on 470. A paid listing for Kocher's Water Pumps & Tanks above all three. |
| Same search, ads | Semper Fi, headlined "Pocono Well Pump Repair." Kocher's, "Lehigh Valley Well Pump Repair." The Pump Works, "Marshall Creek, Pennsylvania | Well Pump Service." |
| "pocono well and pump", your name | Your site first. A Semper Fi ad on the same page. poconowellpumps.com, a different company in Mount Pocono, twice. Your BBB page on page one. |
We also looked at the three businesses in that Stroudsburg map result, you included. None of the three has a video on its homepage, and a YouTube search for each business name turns up no channel under that name.
What to take from it
Semper Fi has more than four times your review count, pays to appear when people search your name, and runs an ad headlined "Pocono Well Pump Repair." You don't need to outspend them. What makes you the obvious call next to an ad is the profile and the page: a category that matches your work, current photos, steady posts, and a review request after every job.
A good site with nothing to look at
Your site runs on Marketta, and it gets the hard part right. It ranks, all 21 pages are live, and it says what you do in plain words. What it doesn't have is anything a homeowner can look at. Marketta is the same platform we already keep up for other clients, so this list is ours to work through. Two items need an answer from you, and the page addresses go to Marketta's team because they sit on the platform side.
Photos and video
None of the 21 pages has a single photo or video. The only images are water textures behind the text. Your About page already promises a crew page "with each person's full name, role, tenure and photo, as soon as we have them." Your own photos can fill it first, and a shoot day can fill the gaps later.
UsThe Well Pump Guide
It sits in the top menu and reads like an old article run through a rewriter: "superficial well pump" for shallow well pump, "actors iron" for cast iron, a Wisconsin DNR citation, and "I can supply normal prices:" with no prices after it. We'd rewrite it in the voice of your July articles, or take it down if you'd rather.
UsFive people or four
The About page says customers "name the same five people," then lists four. Tell us who the fifth is, or we change it to four.
YouUsYour PA HIC number
No PA registration number appears on any page. Pennsylvania's Attorney General says "contractors must include their registration number in their advertisements, contracts, estimates and proposals." If you have a current number, it belongs in the site footer, on the Google profile and on every estimate.
YouUs"Drilling" in two page addresses
Your Mount Pocono and Brodheadsville pages live at addresses that include "drilling," and both pages say you don't drill. We'd ask Marketta to move them to new addresses and send the old ones to the new pages, so links that point there now keep working.
UsMarkettaThe review count
The site says "97+ Google reviews." Google shows 103. We'd update it, or have it pull the live number.
UsVideo, once it exists
Each service page gets its matching video, and the footer gets YouTube next to Facebook and Instagram.
UsOne order for the checks
The homepage, the About page and the FAQ each list the no-water checks a little differently. The FAQ's order is pressure switch, tank, wiring and motor, then the pump. The shoot plan films that order, so the other two pages should match it.
UsWhere every number on this page came from
All checked on October 2, 2026.
- Your website, all 21 pages listed in its sitemap: poconowellandpump.com/sitemap.xml
- Your Google Business Profile: Pocono Well & Pump Service on Google Maps
- Google searches for "well pump repair stroudsburg pa" and "pocono well and pump," run from the Poconos around 12:30 AM
- Facebook: facebook.com/poconowellnpump, viewed without logging in
- Instagram: @poconowellandpump
- YouTube and TikTok: a search for the business name on each
- The homepages of the three businesses in the Stroudsburg map result, and a YouTube search for each name
- Better Business Bureau: BBB business profile
- Yellow Pages: Yellow Pages listing
- Nextdoor: Nextdoor business page
- Yelp: the listing with 11 reviews and the second listing
- Pennsylvania Attorney General, home improvement contractor FAQ: attorneygeneral.gov