Lawn Maintenance
Priority Shots
01
Mower lines, wide establishing shot
Stand at the end of the yard, capture full stripe pattern as mower rolls away. Best with sunlight at an angle.
02
Edging, close-up of blade on sidewalk/driveway line
Low angle, slow-mo if possible. The clean line appearing is the money shot. Let the sound be heard.
03
Trimmer around obstacles, tree rings, mailbox, fence
Shows attention to detail. Capture the crew working carefully in tight spots.
04
Blower, debris clearing off driveway or walk
Wide shot of the crew finishing up. Shows the "clean-up" care that separates pros from amateurs.
05
Before & After, same angle, same spot
Take a photo before first pass, take the same shot after. Set up a consistent angle from the street.
06
Finished lawn, street view curb appeal shot
Step to the street, shoot the whole property. Golden hour preferred. This is the hero shot.
Bonus If Time Allows
B1
Crew member walking property post-job
Crew does a final walk-through, quick 10-second clip. Shows quality-check mentality.
B2
Aerial, mow pattern from above (drone if available)
Even a phone held up shows the stripe pattern. Drone takes it to another level.
📋 Quick Notes
- Shoot edging and mowing separately, don't combine into one messy clip
- Morning light (before 10am) or late afternoon (after 4pm) makes grass look lush
- Get the "before" shot FIRST, easy to forget once crew starts
- Check for parked cars or clutter in background before shooting wide shots
Hardscaping
Priority Shots
01
Finished project, wide establishing shot
Back up as far as possible. Show the full patio, wall, or walkway in context with the house. This is the hero.
02
Stone/paver detail, texture close-up
Get low, shoot across the surface. Shows quality of material and craftsmanship. Great for IG.
03
Crew placing/setting a stone or block
Mid-shot of hands and tools at work. Action shot. Shows the skill involved in the install.
04
Before & After, street or yard perspective
Same exact angle, same time of day if possible. The contrast is the content.
05
Walk along / pull-back reveal video
Start close, slowly walk back to reveal the full project. 10–15 seconds. Great for Reels.
06
Joints / mortar / levelness detail
Tight shot on tight joints or a level check. Shows precision. Good educational content.
Bonus If Time Allows
B1
Aerial of finished patio or wall from above
Drone or elevated phone shot shows the full scope of the project. Scale = wow factor.
B2
Time-lapse or fast-cut of install process
If shooting over multiple days, get consistent clips each day for a time-lapse sequence.
📋 Quick Notes
- Clean the finished surface before shooting, no dirt, dust, or debris on pavers
- Get the before shot at the same time of day as the after, lighting matters
- Wet pavers slightly for better color, dry stone looks washed out in photos
- Shoot from a corner angle to show depth and dimension of walls/patios
Landscape Design & Install
Priority Shots
01
Full property, curb view after install
Stand at the street. Capture the entire front of the home with new landscaping in frame. The money shot.
02
Plant detail, individual plant, flower, or shrub
Get close on a featured plant. Textures and color pops. Great for IG carousels.
03
Before & After, same angle
Bare or overgrown bed → finished install. If no before photo exists, take an "after" and note for next job.
04
Planting in action, crew digging or placing a plant
Hands in the soil. Real work. Shows the process and the care that goes into each install.
05
Bed edge, clean line between mulch and lawn
Low angle looking down the edge of the bed. The clean line shows craftsmanship.
06
Walk-through reveal video, from driveway to backyard
Hold phone steady and walk the property slowly. Shows the full scope of the project in one clip.
Bonus If Time Allows
B1
3D design printout next to finished install
Hold the 3D design plan in front of the finished yard. Shows vision → reality. Highly shareable.
📋 Quick Notes
- Shoot on an overcast day, harsh sun washes out flower colors and creates bad shadows
- Water plants right before shooting, leaves and flowers look healthier
- Always get the before, remind the crew lead to send a before photo on arrival
- Vary your distance: wide for context, medium for composition, close for texture
Mulch & Bed Maintenance
Priority Shots
01
Fresh mulch, close-up of texture and color
Get low and tight on the mulch surface. Rich, dark mulch against green plants is a beautiful contrast.
02
Before & After, same bed, same angle
Old/faded/weedy bed → fresh mulch. High-contrast, super shareable. Take before first shovelful lands.
03
Crew raking/spreading mulch, action shot
Mid-range. Crew in motion, mulch spreading. Shows the work. Natural and real.
04
Clean bed edge, mulch meets lawn line
Look down the edge. The crisp line between dark mulch and green grass is the best detail shot on this job.
05
Wide shot, finished bed with house in background
Step back to show the full bed running along the house. Curb appeal impact in one frame.
Bonus If Time Allows
B1
Mulch bag/pile pour, quick satisfying clip
Someone dumping a wheelbarrow of mulch into the bed. Earthy, satisfying, authentic.
📋 Quick Notes
- Dark mulch photographs better than light, if client has a choice, dark wins on camera
- Shoot the before BEFORE any edging or weeding, capture the full transformation
- Midday light is rough, try to shoot mulch jobs in morning or late afternoon
- A quick wipe-down of any plants before shooting makes them look much better
Hydroseeding
Priority Shots
01
Slurry being sprayed, wide action shot
The green slurry spraying across bare ground is incredibly visual. Capture mid-spray from a safe distance.
02
Equipment, truck/tank setup before spray
Full shot of the hydroseeding rig. Most people have never seen this equipment, it's interesting content on its own.
03
Bare ground before, establish what we're working with
Patchy, muddy, bare slope. Shoot wide. This is the "before" half of a powerful before/after.
04
Freshly sprayed area, green coverage shot
Right after spray. Wide shot showing the green coverage across the whole area. Dramatic visual change.
05
Nozzle / spray detail close-up
Tight shot of slurry coming out of the hose. Texture and color of the slurry is visually interesting.
Bonus, Weeks Later
B1
Follow-up shot, grass coming in 2–3 weeks later
Return to the same spot and same angle. Bare to green is incredible content. Plan this into the shoot schedule.
📋 Quick Notes
- This is one of the most visually unique services, prioritize getting the spray in action
- Plan a return visit 2–3 weeks later for the grass germination follow-up shot
- Stay upwind of the spray during the shoot
- Capture the equipment and setup, most people have never seen a hydroseed rig
Fertilization Program
Priority Shots
01
Spreader in action, wide shot across lawn
Crew pushing spreader with a lush lawn ahead of them. Morning light makes the grass glow.
02
Granules on grass, close-up of product landing
Tight shot of fertilizer granules sitting on grass blades. Shows the product being applied correctly.
03
Healthy green lawn, showcase result
Find a lush, healthy client lawn (fertilization result). Wide and low angle. This is the "after" for the program.
04
Product label / bag, what we're using
Quick clean shot of the fertilizer product. Builds trust, shows what's going on the lawn.
Bonus If Time Allows
B1
Crew explaining the application, talking to camera
30-second informal video of a crew member explaining what they're doing and why. Educational gold.
📋 Quick Notes
- Early morning = dew on grass = great texture and color for fertilization shots
- Pair this with educational content: "Why we fertilize in summer" caption works great
- Find the best-looking client lawn on your route for the "result" showcase shot
- If doing weed control, get a "before" of weedy areas for contrast content
Snow & Ice Management
Priority Shots
01
Plow truck in action, pushing snow wide shot
Capture the truck mid-push. Snow flying off the blade. Action. Early morning light or headlights add drama.
02
Before & After, parking lot or driveway
Snow-covered lot → fully cleared. Same angle. This is the most shareable snow content possible.
03
Salting in progress, spreader or hand-spread
Shows the extra step. Ice management is the part clients worry about most, show you're on top of it.
04
Crew + truck, branded vehicle in snow setting
Primrose truck with plow, crew standing in front, snow everywhere. Brand + scene in one shot.
05
Sunrise / early morning crew mobilizing
4–6am. Trucks warming up, crew suiting up, dark sky. Shows commitment. "We're out here before you wake up."
Bonus If Time Allows
B1
Time-lapse of lot clearing start to finish
Set up phone on a tripod facing the lot. Hit record. Huge payoff for minimal effort.
📋 Quick Notes
- Snow jobs happen fast, have the camera ready BEFORE you start the job
- Overcast snow-day light is actually great for photography, soft and even
- Pre-dawn shots with headlights and snow = some of the most dramatic landscaping content possible
- Capture commercial routes, parking lots make more dramatic before/afters than driveways
Crew & Brand Content
Priority Shots
01
Full crew, group photo at job site or yard
Everyone together. Smiling or serious, either works. Real people, real crew. Builds trust with customers.
02
Truck + trailer, branded vehicles lined up
Clean shot of the Primrose trucks. Shows the operation's scale. Park in good light, straight on or slight angle.
03
Morning load-up, crew loading trailer at sunrise
6am energy. Equipment going in, coffee in hand, daylight just coming up. Raw and authentic. Great for TikTok.
04
Individual crew member portrait, mid-shot, on the job
One crew member, working or standing at a job site. Natural, not posed. Put a name and role to a face.
05
Equipment detail, mower blades, tools, clean gear
Close-up of well-maintained equipment. Shows professionalism. "We take care of our tools because we take care of your yard."
06
End-of-day, crew wrapping up, loading equipment
The bookend to the morning shot. Shows the full day. Tired crew, clean equipment, job done.
Bonus If Time Allows
B1
Tim (owner), talking to camera at a job site
30 seconds, no script. "Why we started Primrose" or "what we're working on this week." Owner content builds massive trust.
📋 Quick Notes
- Always ask crew permission before posting their face, get a quick verbal ok
- Owner/face-of-business content gets significantly more engagement, prioritize Tim on camera
- Clean trucks photograph better, quick wipe-down before a branded vehicle shot is worth it
- Candid > posed for crew shots, catch them working, not staring at the camera