01
Full property wide before the crew begins
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
How this plan works: choose the scenario that best matches the day, work through the priority shots, then use the on-camera topics to guide the conversation. Your checkmarks stay saved on this device.
Lawn Maintenance
⏱ 20–30 min0/12 captured
Priority shots
02
Grass height, edge growth or visible starting condition
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Mower pass creating a full stripe line
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Edging along a driveway, walk or bed
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Trimming and final blower cleanup
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Blade-height or crisp edge detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Clean hard-surface and obstacle-care detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Crew lead explains what makes a maintenance visit complete
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Final striped-lawn wide from the same opening angle
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Neighborhood or town cue without a house number
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Landscape Bed Refresh
⏱ 30–40 min0/12 captured
Priority shots
01
Front foundation or feature bed wide before work
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Overgrown edge, tired mulch or plant-spacing issue
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Bed cleanup and weed removal sequence
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Edge cutting and shape refinement
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Mulch or stone installation with an even finish
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Plant, edge and material texture close-ups
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Protection around siding, trunks and existing plantings
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Team member explains the design or maintenance decision
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Matched finished-bed reveal and slow vertical pass
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Property type, service and town slate for the SEO folder
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Hardscape & Drainage
⏱ 35–45 min0/12 captured
Priority shots
01
Project area wide showing access, slope and surrounding structures
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Drainage, settlement or unusable-space issue before work
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Excavation and base-preparation sequence
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Compaction, grading or drainage-component installation
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Paver, wall or finish-material placement
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Base depth, pitch or joint detail that demonstrates the process
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Clean transition where the new work meets lawn or structure
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
On-camera explanation of the site condition and chosen approach
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Completed surface, water path or usable-area reveal
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
One horizontal hero photo plus town-level project identification
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
New Lawn / Hydroseeding
⏱ 30–40 min0/12 captured
Priority shots
01
Bare or disturbed area wide before preparation
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Soil condition, grading need or thin-lawn starting point
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Final grading and debris removal
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Seed, hydroseed or soil-amendment application
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Watering or aftercare instruction setup
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Even coverage and edge-transition detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Equipment and material mix detail with verified product information
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Crew lead explains realistic establishment and care expectations
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Completed application wide plus a future follow-up angle
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Service-area cue and approved estimate CTA
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Crew, Fleet & Seasonal
⏱ 30–40 min0/12 captured
Priority shots
01
Crew and branded vehicles arranged in a clean, safe lineup
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold the frame for two seconds before and after any movement so the shot can open an edit or anchor a website page.
02
Morning preparation or equipment check before departure
Film this before tools, people or staging change the scene. Get a wide context shot and one tighter detail so the audience understands the starting point without exaggerated angles.
03
Trailer loadout and tool organization
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
04
Crew briefing or route preparation
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
05
Seasonal equipment changeover or snow-prep sequence
Record the complete action for 8–12 seconds from a safe medium angle, then repeat only when practical from a tighter detail angle. Avoid fast pans and let the real process create the movement.
06
Uniform, logo and maintained-equipment detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
07
Safety gear and property-protection detail
Move close enough to make the quality point obvious while keeping the surrounding context readable. Capture a still and a 6–8 second clip with steady focus.
08
Owner or crew lead shares what customers can expect from the team
Record two takes in clean audio: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence before and after the answer.
09
Crew portrait and candid working sequence
Match the opening angle whenever possible. Capture vertical video, a horizontal website still and a five-second no-dialogue hold for text overlays.
10
Service-area CTA with one clean brand photo
Create a reusable local-search asset without revealing private information: one horizontal still, one vertical clip and a spoken or written town/service identifier that has been verified.
Bonus if time allows
B1
Clean website / thumbnail hero frame
Frame a clean horizontal image with negative space for a website headline, YouTube thumbnail or Google Business Profile crop.
B2
Ambient transition and natural sound
Record 10 seconds of steady ambient action or room tone. This gives the editor a natural transition and helps the final cut feel less staged.
Shoot-day plan
Preparation and two-hour run of show
This run of show keeps the day focused while leaving room for the real project, questions and personality to lead.
Project town and serviceConfirm this before cameras roll so the shoot starts with accurate, approved information.
Before-state access and permissionConfirm this before cameras roll so the shoot starts with accurate, approved information.
Verified material/plant detailsConfirm this before cameras roll so the shoot starts with accurate, approved information.
Current estimate CTA and seasonalityConfirm this before cameras roll so the shoot starts with accurate, approved information.
0:00–0:10
Setup and permissions
Confirm releases, privacy boundaries, safety, approved claims and the primary CTA.
0:10–0:25
Opening and brand assets
Capture the establishing frames, portraits and clean introduction for Primrose Landscaping.
0:25–1:05
Primary scenario
Choose the scenario that matches the day. Complete its priority shots before adding bonus angles.
1:05–1:25
Proof and result
Capture details, matched before-and-after frames, customer-safe proof and the local-page hero assets.
1:25–1:50
On-camera topic block
Record the selected answers in a quiet setting. Capture one natural take, one shorter take and the supporting B-roll for each.
1:50–2:00
CTA and quality check
Record two next-step takes, confirm horizontal/vertical coverage, then review the checklist before leaving.
Your on-camera prompts
Topics, starter scripts and supporting shots
Choose two or three prompts to review before the shoot. The starter answer is a direction, not a script you need to memorize. Keep the final delivery natural, accurate and approved.
Topic 01
What makes a lawn-maintenance visit complete?
Your topic prompt
Can you explain what the crew looks for beyond simply cutting the grass?
Starter answer
“A complete visit is about consistency: mowing at the appropriate height, clean edging, careful trimming and leaving hard surfaces tidy. We also notice changes such as wet areas, stress or obstacles that may need attention. The goal is a property that looks cared for every week, not just shorter grass.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 02
Why base preparation matters in hardscaping
Your topic prompt
Explain the part of a patio or walkway project that customers do not see later.
Starter answer
“The finished paver gets the attention, but the base, grade and edge details are what support the project. We prepare the area for the actual site conditions and planned use, then build the visible surface on top of that system. This is why two patios that look similar on day one may perform differently over time.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 03
Choosing plants for the property
Your topic prompt
What factors do you consider before recommending plants?
Starter answer
“We look at light, water, soil, mature size, maintenance and how the bed fits the home. A plant that looks good in a photo may not be the best match for every spot. The design works better when the plant choices fit the conditions and the homeowner’s maintenance expectations.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 04
Mulch is more than color
Your topic prompt
Explain what mulch does and what homeowners should avoid.
Starter answer
“Mulch can help with appearance, moisture management and weed suppression when it is installed appropriately. The depth, bed edge and space around trunks and stems matter. Piling material against a tree or foundation can create avoidable problems, so we install for the plant and property, not just the photo.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 05
Hydroseeding expectations
Your topic prompt
What should a homeowner understand before and after hydroseeding?
Starter answer
“Hydroseeding is one step in establishing turf; soil preparation, timing, watering and follow-up care all affect the result. We explain the site-specific preparation and the aftercare the homeowner controls. Weather and growing conditions vary, so expectations should be based on the actual property and season.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic 06
A local transformation
Your topic prompt
Tell the story of one recent landscape or hardscape project in [town].
Starter answer
“This property in [town] needed [verified goal or problem]. The plan addressed [drainage/use/maintenance/design factor], and the crew completed [verified scope]. The final look matters, but the part we are proud of is how the project now works for the homeowner.”
Optional follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Backup topic bank
Spring cleanup priorities
How to prepare beds for fall
What affects a retaining-wall plan
Meet the crew and one quality check
Snow-service preparation before the first storm
A common lawn-care misconception
What you’ll receive
One shoot, organized for every destination
We’ll capture clean master files so one shoot can support social, Google, your website and local pages without recycling watermarked clips.
10–15Vertical social edits from process, proof and topic answers
5–6Clean expert-answer masters for YouTube and website embeds
25–40Edited stills for GBP, website pages and social posts
5+Horizontal website / local-page clips with natural audio
1Organized website-ready asset folder with verified project notes
Website & Google asset plan
For every approved project, log town, service, design goal, site challenge, materials/plants, maintenance notes and a complete before/process/after set for the website/SEO team.
- Label the service, town, shoot date and permission status.
- Include original horizontal photos, vertical clips and clean 16:9 masters.
- Add a short transcript, verified facts and the real customer question answered.
- Your website/SEO team can place each asset on the strongest page and handle titles, internal links, schema and indexing.
Before anything goes live
Verify chemical, treatment, drainage, plant, warranty, snow-service, pricing and timeline claims. Follow all safety and application-label requirements.
- Verify names, credentials, prices, warranties, timelines and claims.
- Use neutral review requests and genuine customer permission.
- Keep raw masters unwatermarked and in the shared content library.
- Track calls, forms, bookings or orders, not reach alone.