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Content Studio · Capture #1 · Field Guide

Solaz Boutique Hotel
Content Studio

A high-volume capture built to bank a full quarter of content in a few days on the beach. Use the scene tabs as individual field sheets, whoever's shooting (my team on Model A, or a creator on Model B) works the priority shots and checks them off. Your checkmarks save on this device.

Primary objectiveBank a deep, owned library, rooms, food, beach, guests and sunsets, that feeds TikTok, Reels, Facebook, YouTube and the booking site for months.
Core capture2–3 days · 5 scenes
Where it's usedTikTok · Reels · Facebook · YouTube · Website · Booking
How this plan works: shoot for variation, not perfection, ten good clips of the sunset beat one perfect one, because the algorithm picks the winner. Keep Solaz's real feel: warm, beachy, faith & hospitality, dreamy. Shoot verticals for TikTok/Reels and grab a few horizontals for YouTube & the site. Capture golden hour every single day. When Marisol's on camera, keep it deliberate, she's the host showing the rooms, the food, the welcome, so every clip sells the stay, not just the scroll. Checkmarks stay saved on this device.

The Property & Rooms

What guests are actually booking · the spaces
⏱ 60–90 min0/8 captured
01
Room reveal walkthrough (each room type)
Open the door and walk in, one smooth vertical take per room type. The "door-open reveal" is the single most-watched hotel format on TikTok. Bed made crisp, curtains open, lights on, AC blasting so it's fresh.
VideoVerticalReveal
02
Room detail stills & textures
Linens, the view from the bed, a coffee on the balcony, the little touches of "personality." Sharp verticals and horizontals for the site & booking pages. Natural light, curtains wide.
PhotoDetail
03
The view: balcony / window to the beach
Slow push toward the water from inside the room. Sells the "wake up to this" fantasy. Shoot morning light and golden hour versions.
VideoWide
04
Arrival: entrance, sign, first impression
The walk in from the street/beach, the Solaz sign, the front-desk welcome. The opening beat of any "come stay with us" edit. A warm greeting from staff is gold.
Photo + VideoEstablishing
05
Common areas, terrace & hangout spaces
Where guests actually relax, terrace, lounge, any pool/garden. Show the vibe, not just the rooms. People book a feeling.
Photo + VideoWide
06
Drone / high establishing shot
If drone is available: Solaz on the beach from above, the coastline, Punta Popy. The "location, location" shot that makes people screenshot. (Rooftop or upper balcony works if no drone.)
VideoAerial
07
The "reset": housekeeping & the perfect room
Satisfying b-roll of a room being made up, bed fluffed, towel fold, curtains drawn open. "Restocking / room reset" content performs huge and signals care & cleanliness.
VideoSatisfying
08
Marisol: a warm welcome to camera
The owner's face is the brand. 2 takes, one EN, one ES: "Welcome to Solaz, our little piece of paradise in Las Terrenas." Warm, genuine, not scripted-stiff. This is the trust anchor.
VideoClean audioEN + ES

Scene tips

  • Shoot rooms first thing, freshly cleaned, before the day's heat and mess.
  • Every room-reveal: one vertical for TikTok/Reels, one horizontal for the website & YouTube.
  • Open every curtain and turn on every light, bright and airy always beats moody for hotels.
Say it like this

Topic scripts

Starter lines in Solaz's warm, beachy voice, for whoever's on camera. Read them, then make them your own. Shoot the key ones in English and Spanish so both audiences feel at home.

Topic 01

Welcome to Solaz

On-camera prompt
Warm welcome to camera from Marisol / staff: introduce Solaz in one friendly breath.
Starter script (EN)
"Welcome to Solaz, our little piece of paradise right on the beach in Las Terrenas. Beautiful rooms, incredible food at the grill, and the best sunsets in the Dominican Republic, right out front. We can't wait to have you."
Starter script (ES)
"Bienvenidos a Solaz, nuestro pequeño paraíso frente a la playa en Las Terrenas. Habitaciones hermosas, comida increíble en el grill, y los mejores atardeceres de República Dominicana, aquí mismo. Los esperamos."
Length: 20–30s
2 takes · EN + ES
Topic 02

Why book direct

On-camera prompt (CTA)
Invite viewers to book directly with Solaz over a beautiful beach/sunset clip.
Starter script (EN)
"Thinking about Las Terrenas? Book with us directly, the link's in our bio. You get the best rate, first pick of rooms, and you're talking to us, not a website. Come find your Solaz."
Starter script (ES)
"¿Pensando en Las Terrenas? Reserva directamente con nosotros, el enlace está en la bio. Mejor precio, primera opción de habitación, y hablas con nosotros, no con una página web. Ven a encontrar tu Solaz."
Length: 15–25s
Soft CTA · EN + ES
Topic 03

The food story

On-camera prompt
Chef or Marisol: talk about the fresh, chef-curated food at the Beach Bar & Grill.
Starter script
"Everything here is made fresh, our chef leans into local ingredients and real Dominican flavor, with options for however you like to eat. And you get to enjoy it with your feet in the sand and the ocean right there. That's the Solaz difference."
Length: 25–40s
Pair with kitchen b-roll
Topic 04

Why we built Solaz

On-camera prompt (personal)
Marisol tells the real, heartfelt story of why she created Solaz.
Starter script
"I built Solaz to give people what this place gave me, a spot to slow down, breathe, and feel taken care of. Faith, family, sunsets, and good food shared with good people. When you stay here, you're not a room number, you're our guest. That's the whole heart of it."
Length: 40–60s
Warm · let it run
Before the shoot

Pre-production checklist

Lock these before the capture days, whether it's me flying in or a creator arriving, so shoot days are pure capture, not scrambling.

Rooms blocked & stagedHold 1–2 of each room type for shooting; cleaned, styled, curtains & AC ready first thing.
Chef & hero dishes lined upPick 3–5 signature plates + a signature cocktail to feature; schedule a kitchen block.
Golden-hour windows heldProtect the last hour of light each day, nothing gets scheduled over the sunset shoot.
Guest releases readyA quick photo/video consent (EN + ES) so willing guests can be featured on the spot.
Activities coordinatedLine up a kite/paddle moment on the beach and any night event to capture.
Creator brief sent (Model B)If a creator's coming, they get this shot list + brand notes ahead of time so nothing's missed.
Run of show

A shoot day, in order

Rooms while they're fresh, food midday, people throughout, and always, always the sunset. Same order whether it's a 2- or 3-day capture.

7:00–9:00
Morning & rooms
First light on the beach, "morning at Solaz," then room reveals while they're freshly cleaned
9:00–12:00
Property, beach & activities
Establishing, drone, POV walk-to-water, kite/paddle action, common areas, b-roll bank
12:00–3:00
Food & people
Grill hero dishes, kitchen, dining scenes, guest moments & testimonials, team
5:30–7:00
Golden hour & hooks
The sunset hero, cocktails at dusk, POV + CTA hook clips, night ambiance. Back everything up twice.
What you walk away with

Target output

50–70Short vertical clips, edited & captioned (EN/ES)
1 + cut"A day at Solaz" hero film (90s) + 30s version
Full setRoom, food, beach & sunset photo library
2–5Guest & owner story edits
1Owned, backed-up library + posting calendar
Launch kit · your bio

Tune up the Instagram & TikTok bio

Same warmth you already have, now it says where you are, what you offer, and what to do next, so a profile visit turns into a booking.

Now✨ Beachfront Hotel + Restaurant · 🌴 The Ocean Drive of Las Terrenas · 🍽️ Upscale Dominican cuisine · Dreamy vibes · 📍 Punta Popy
Tuned up🌅 Solaz Boutique Hotel · Beachfront rooms + grill on Playa Punta Popy, Las Terrenas 🇩🇴 · Sunsets, good food & real hospitality · 📲 Book direct ⬇️ (EN/ES)
Launch kit · first captions

Six captions in your voice

Post in this order, each paired with a clip from this capture. Tap "Copy caption" to grab it, then make it yours. Bilingual by design, English up top, Spanish underneath.

Post 01 · Welcome

Your table by the sea is ready

Welcome to Solaz. 🌅 Beachfront rooms, a chef's grill in the sand, and the best sunsets in Las Terrenas, right out front. Come slow down with us. Book direct, link in bio. — Bienvenidos a Solaz. 🌅 Habitaciones frente al mar, el grill del chef en la arena, y los mejores atardeceres de Las Terrenas, aquí mismo. Ven a desconectar con nosotros. Reserva directo, enlace en la bio.
#LasTerrenas #DominicanRepublic #BeachfrontHotel
Pair with: sunset hero
Post 02 · POV

POV: you wake up here

POV: you open the curtains and THIS is your morning. ☕🌴 No crowds, no giant resort, just you, the beach, and coffee with your name on it. This could be your week. ⬇️ — POV: abres las cortinas y ESTA es tu mañana. ☕🌴 Sin multitudes, sin resort gigante, solo tú, la playa y tu café. Podría ser tu semana. ⬇️
#PuntaPopy #TravelTok #IslandLife
Pair with: POV wake-up clip
Post 03 · Food

Dinner, feet in the sand

Fresh from our chef, eaten with your toes in the sand and the ocean right there. 🍤🌊 The Solaz Beach Bar & Grill is open to everyone, you don't have to stay here to eat like you're on vacation. — Fresco de nuestro chef, con los pies en la arena y el mar justo ahí. 🍤🌊 El Solaz Beach Bar & Grill está abierto para todos.
#DominicanFood #BeachBar #LasTerrenasEats
Pair with: dish + pour clip
Post 04 · Value

Skip the big resort

5 reasons to skip the giant all-inclusive: 🌅 Right on the best beach in town 🍽️ Real, fresh food, not a buffet 🛏️ Boutique & personal, not room #4,812 🤍 An owner who actually knows your name 💸 More reachable than you'd think Book direct, link in bio. — 5 razones para dejar el resort gigante: la mejor playa, comida real, trato personal, y más accesible de lo que crees. Reserva directo. ⬇️
#BoutiqueHotel #TravelTips #Samana
Pair with: listicle clip
Post 05 · Story

Why we built Solaz

We didn't build Solaz to be the biggest. We built it to be the warmest. 🤍 A place to slow down, breathe, eat well, and watch the sun go down over the water. Faith, family, and real hospitality, that's the whole heart of it. When you stay with us, you're our guest, not a room number. — No construimos Solaz para ser el más grande, sino el más cálido. 🤍 Aquí eres nuestro huésped, no un número de habitación.
#Hospitality #FamilyOwned #LasTerrenas
Pair with: Marisol story
Post 06 · CTA

Come find your Solaz

Las Terrenas has been calling. 🌴 Answer it. Beachfront room, dinner in the sand, and a sunset you'll be thinking about for months. Book direct with us, best rate, first pick of rooms, link in bio. ⬇️ — Las Terrenas te está llamando. 🌴 Reserva directo con nosotros: mejor precio y primera opción de habitación. Enlace en la bio. ⬇️
#BookDirect #CaribbeanTravel #DR
Pair with: sunset CTA clip

Shoot for variation, not perfection

Ten good sunset clips beat one perfect one, the algorithm picks the winner, and it's never the one you'd guess. Batch wide, edit later. This is Capture #1 of four a year; each quarter refills the library and keeps Solaz everywhere, all season.

R0BATO MEDIA · Prepared by Rob Lopez · July 2026