The Property & Rooms
Scene tips
- Shoot rooms first thing, freshly cleaned, before the day's heat and mess.
- Every room-reveal: one vertical for TikTok/Reels, one horizontal for the website & YouTube.
- Open every curtain and turn on every light, bright and airy always beats moody for hotels.
The Beach & Sunsets
Scene tips
- Golden hour is non-negotiable, block the last hour of light every day for the beach.
- Get real people in frame where you can; empty-paradise shots are pretty, people-in-paradise shots convert.
- Steady beats fancy, a smooth slow pan reads more "premium" than a shaky dramatic move.
The Grill & The Food
Scene tips
- Shoot food the second it's ready, steam and shine die fast.
- Always get the ocean or beach in the background of at least one angle, that's what makes it Solaz and not any restaurant.
- Grab prices/names of the hero dishes so captions can be specific.
Guests & Social Proof
Scene tips
- Always get a quick verbal yes on camera (or a signed release) before posting a guest's face.
- Stories beat stats, let guests talk in their own words, mess and accent and all.
- Tag and re-share guests' own posts, it's free content and it makes them feel seen.
Hooks & Trends
Scene tips
- These are the reach clips, get more variations than feels necessary; the algorithm picks the winner.
- First 1.5 seconds is everything, lead with the prettiest frame or the boldest text.
- Shoot silent "clean" versions so we can ride trending audio all quarter.
Topic scripts
Starter lines in Solaz's warm, beachy voice, for whoever's on camera. Read them, then make them your own. Shoot the key ones in English and Spanish so both audiences feel at home.
Welcome to Solaz
Why book direct
The food story
Why we built Solaz
Pre-production checklist
Lock these before the capture days, whether it's me flying in or a creator arriving, so shoot days are pure capture, not scrambling.
A shoot day, in order
Rooms while they're fresh, food midday, people throughout, and always, always the sunset. Same order whether it's a 2- or 3-day capture.
Target output
Tune up the Instagram & TikTok bio
Same warmth you already have, now it says where you are, what you offer, and what to do next, so a profile visit turns into a booking.
Six captions in your voice
Post in this order, each paired with a clip from this capture. Tap "Copy caption" to grab it, then make it yours. Bilingual by design, English up top, Spanish underneath.
Your table by the sea is ready
POV: you wake up here
Dinner, feet in the sand
Skip the big resort
Why we built Solaz
Come find your Solaz
Shoot for variation, not perfection
Ten good sunset clips beat one perfect one, the algorithm picks the winner, and it's never the one you'd guess. Batch wide, edit later. This is Capture #1 of four a year; each quarter refills the library and keeps Solaz everywhere, all season.