01
Walkaround before anyone touches the car
Slow 360 in daylight, then the worst panel up close. Note where the camera stood. The reveal gets filmed from the same spots.
How this plan works: pick the tab that matches the job, work the priority shots in order, then use the topic cards for the talking part. Your checkmarks save on this device, so you can tick shots off as we go.
Coating day
⏱ 2 to 3 hrs, spread out0/11 captured
Priority shots
02
The flashlight test on the worst swirls
Hold the light still and move the camera, not the light. Ten seconds. This is the frame the reveal pays off.
03
Wash and decon in short clips
Foam, rinse, clay or iron remover, five to eight seconds each. If the iron remover turns purple, give that one a close-up.
04
The 50/50: a tape line across one panel
Corrected half beside the untouched half. Lock the camera and pull the tape on camera. This is the cover for the correction post.
05
The polisher at work, sound on
One wide from the side, one tight on the pad at eye level. Keep the machine sound for the edit.
06
The coating going on, one panel start to finish
Show the bottle label clearly for two seconds first: Avant-Guard 1051, Revivify, or whatever this job gets.
07
Water on the finished panel
Hose or spray bottle across the hood, slow motion if the camera allows. Only once the maker's cure time says it's ready.
08
The reveal, from the same spots as shot 01
Same angles, same light if you can. The edit cuts the before and after back to back, so the frames need to line up.
09
The customer's first look, with their yes
Ask when they book, not at pickup. First look at the hood, then ten seconds of what they think. If they say no, film the keys only.
Bonus if time allows
B1
You, by the car, in one line
What came in, what you did, what it's protected with. Twenty seconds, two takes. It can open the reel.
B2
Detail stills for Google
Badge, wheel, the reflection in the paint. Horizontal, clean background. These go on your Google profile the same week.
Interior reset
⏱ 45 to 60 min0/9 captured
Priority shots
01
The before, exactly as it came in
Wide from each open door, then the worst spot up close. Don't tidy first. The mess is the hook.
02
One detail that tells the story
Coins in a cupholder, hair on a seat, a stain on the carpet. Your August interior reel had coins on the cover and drew 3,704 views.
03
Pet hair coming out
Your Google reviews mention dog hair removal twice. Film the tool, then the same seat before and after.
04
Extraction or steam on a stain
If the job has a stain, the dirty water is the shot. Hold the tank or the towel up to the camera for two seconds.
05
The after, from the same doors
Same angles, same order as shot 01. The edit cuts them back to back.
06
Finishing touches
The last wipe of the screen, the mats going back in, a door closing. Three clips, four seconds each.
07
The handoff, with their yes
Keys back and the first look inside. If they'd rather not be on camera, film their hands and the keys only.
Bonus if time allows
B1
Seatbelt or touch-up work, if it's booked
Your Google reviews mention both. Film the problem, the fix and the result, close up.
B2
Salt on the carpet, from November
The same before and after, made for winter. Save it for the salt-season posts.
The Viking
⏱ About 45 min0/10 captured
Priority shots
01
Opening up the shop
Door open, lights on, first tool picked up. One wide, one tight on your hands. This opens the meet-the-Viking reel.
02
Portrait set
Three looks: arms crossed by a finished car, working on a panel, and a straight-on headshot for Google and the website.
03
The hammer and the flags
Your Thor's hammer and Viking flags are already a set. Film them clean and lit, once wide and once close, for covers and highlights.
04
Certificates on camera
Avant-Guard 1051, Revivify, and any training certificate. Three seconds each to camera, then on the wall. They become the Revivify and Avant-Guard highlight covers.
05
Where the name comes from
Why Viking, and why you opened the shop. Thirty to forty-five seconds, two takes. It becomes the About section and a pinned reel.
06
Tools on the bench
Polishers, pads and coating bottles lined up. One slow slide across, eight seconds, for covers and the website header.
07
The logo out in the world
On the van, a shirt or a sign. Your pinned reel uses the Viking line art. Show it on real things too.
08
A real Viking Vent Friday
Film the Vent you'd post anyway while we grab a second angle. Your September 11 Vent drew 28 comments on Instagram.
Bonus if time allows
B1
A wide hero frame with room for words
You and a finished car, horizontal, with space on one side for a headline. For the website and YouTube.
B2
Shop sound with nothing happening
Twenty seconds of room tone. The editor needs it under the talking parts.
Mobile van
⏱ 30 to 45 min0/8 captured
Priority shots
01
Pulling in at a customer's place
Park, doors open, one wide from the curb. Keep house numbers, plates and street signs out of frame.
02
The setup
Water, power, hoses and tools coming out. Three quick clips, or a short time-lapse from a tripod.
03
Inside the van
What "fully equipped" means, in one slow pan. Those were your words in the Powerhouse Gym spotlight.
04
Working on site, van in the frame
Wide with the van behind the car, so people see the work comes to them.
05
Packing up
Hoses rolled, tools in, the spot left clean. Three short clips.
06
Where the van goes
To camera: the towns you cover and how to book. Twenty seconds. Name only the towns you go to.
Bonus if time allows
B1
The van as a billboard
Parked, logo clean, horizontal and vertical. For Google and the website.
B2
A job at a business, with the owner's yes
Their storefront in the shot, then a Collab post so it shows on their account too.
Fleet & partners
⏱ 60 to 90 min0/8 captured
Priority shots
01
The fleet lined up, before
A wide on the row before anyone starts. Only with the fleet owner's OK for that day.
02
A slow pass down the line
One steady move along the vehicles. The real count goes on screen in the edit.
03
The work, fast
Foam, rinse, dry, one vehicle at a time, five seconds per step. We speed it up in the edit.
04
The finished line
The same wide as shot 01, after. The match is the post.
05
One line from the fleet contact
Why they use you, in their own words, only if they agree. No script, and no feeding them an answer.
06
Their name in the frame
Their logo or sign in the shot, so a tagged or collab post makes sense to their followers.
Bonus if time allows
B1
The unusual ones
Your grid already has a boat, a motorcycle and a garbage truck. Film any odd one that comes through. They stand out in a feed of cars.
B2
A community car wash or event
If one is on the calendar: the setup, the line of cars, the crowd. Faces only with a yes.
Before the day
Prep and the run of show
Four things on your side, none of them long. The rest is ours. The day runs on the job's schedule, not the clock, so the run of show follows the job.
Pick a day with a real jobA coating or correction job with real swirls is worth more than three clean cars. An interior the same day is a bonus.
Ask the customer when they book"Mind if we film your car?" at booking, not at pickup. If they'd rather not, we film the work and keep them and the plate out.
Set out the certificates and productsAvant-Guard 1051, Revivify, any other product you install, and every certificate you have. Ten minutes of setup covers the trust shots.
Read two topics the night beforeNo memorizing. Say it the way you'd say it on Viking Vent.
Arrival
Before frames
The walkaround, the flashlight test, the interior as it came in. Mark where the camera stood.
Wash and decon
Process
Short clips only. The car is the star, not the hose.
Correction
The proof shots
Tape line, the 50/50, the polisher at eye level, the flashlight test again.
Midday
You on camera
Two or three topics, ten to fifteen minutes, somewhere quiet. Then the brand shots from The Viking tab.
Coating
Product and application
Label close-ups, then one panel start to finish.
Second job
Second tab
The Interior reset tab, or the Mobile van tab if the day takes you out.
Pickup
The payoff
The reveal from the marked spots, the water test when the cure allows, the customer's first look with their yes.
Before we leave
Check
Run the list, record room tone, grab horizontal stills for Google.
The first three seconds
Six openings to film
Short lines you say straight to camera, filmed on their own so any reel can start with one. Say them your way. Two takes each is plenty.
Opening 1
"Before you coat a car, you fix the paint. Here's why."
Before Topic 02, or over the polisher
Opening 2
"Half this hood is corrected. Can you tell which half?"
Over the 50/50 tape line
Opening 3
"Watch what a flashlight finds on this paint."
Over the flashlight test
Opening 4
"Coins, dog hair and a lot of crumbs. Let's go."
Over the interior before shot. Name what's in the car.
Opening 5
"Your trucks are your business card. Here's how we wash them."
Over the fleet lined up
Opening 6
"Ceramic, Revivify or a wrap. Here's how I'd pick."
Before Topic 01
On camera
Six topics, with starter answers
Pick two or three before the shoot. The starter answer is a direction, not a script to memorize. Say it the way you'd say it on Viking Vent.
Topic 01
Ceramic, Revivify or a wrap?
Your prompt
A customer asks: ceramic, Revivify or Peel Clear Wrap. How do you help them pick?
Starter answer
It depends on the car, how you use it, and how you want it to look. The makers sell ceramic on long-term gloss and water that beads off, so washing is easier. Revivify is a coating the maker says reflows light swirls and micro-scratches with heat. Peel Clear is the clear wrap I explained in June, in gloss, satin or matte. I look at your car first, then I tell you what I'd put on mine.
Topic 02
Why correct the paint before coating?
Your prompt
Why do you fix the paint before you put a coating on it?
Starter answer
Because a coating protects whatever's under it, swirls included. So we correct first, then protect. Revivify says the same thing. Paint correction first, for a lasting finish. That's why a coating job takes the time it does, and why the price isn't just the bottle.
Topic 03
Before the salt hits
Your prompt
What should someone around the Slate Belt do to their car before the salt trucks come out?
Starter answer
Get it clean and protected before the first storm, not after. Salt gets into the carpet, the wheel wells and the paint, and it sits there all winter. That's what protection is for: it helps the salt rinse off instead of sitting on the paint. Good mats save the interior. Then keep washing it through the winter, even when it feels pointless.
Topic 04
How a fleet wash works
Your prompt
A business owner with a few trucks asks how a fleet wash works with you. What do you tell them?
Starter answer
Tell me how many vehicles you've got and how often they need it. We set a schedule around your work, and every vehicle gets the same wash every visit. Your trucks carry your name around town. They should look like it.
Topic 05
Viking Vent Friday
Your prompt
What's one thing you see every week that customers do to their cars and shouldn't?
Starter answer
For example: dry-wiping a dusty car. Every swipe drags grit across the paint. Here's what that looks like under a light. Rinse it first, then dry it. Short and sweet.
Topic 06
Why certified matters
Your prompt
Why did you get certified for Avant-Guard 1051 and Revivify?
Starter answer
Because a coating is only as good as the install. With Revivify, the maker says every install comes with a multi-year warranty registered with CARFAX. Ask any shop what they're certified in. It's a fair question.
More topics for later
Dog hair: how it comes out
Seatbelt repair: what it is and when you need it
Touch-up paint: what it can fix and what it can't
How to wash a coated car
What happens after you book, from the first text to pickup
Boats and motorcycles: what changes
What the day turns into
One day, a month of posts
Everything from the day gets edited, captioned and scheduled. You see each post before it goes out.
8 to 10Vertical reels: the job, the interior, you, and the topic answers
3 to 4Carousels: before-and-after sets and a salt-season checklist
20 to 30Edited stills for Google, the website and your grid
6Openings filmed on their own, so any reel can start with one
1Organized folder of masters, stills and captions, named by job and date
Where each piece goes
Every piece is cut for the place it lands.
- Reels to Instagram, Facebook, TikTok and YouTube Shorts, with a title bar on every cover
- Stills to your Google profile every week, and to the website punch list
- Certificate shots to a Certified highlight on Instagram
- Horizontal clips for the website and Google
- Fleet and salt-season posts on your Google profile too
Before anything posts
Nothing goes out that you haven't seen.
- Customers on camera only with their yes
- Plates blurred unless the owner says otherwise
- Coating claims in the makers' own words, never stretched
- Fleet and partner names only with their OK