01
Clean, well-lit headshot & portrait set
Multiple backgrounds and 2–3 wardrobe changes. Sharp vertical and horizontal stills for LSA/GBP, LinkedIn, and website. Shoot these first while energy and hair/makeup are fresh.
How this plan works: shoot for variation, not perfection, several hooks per topic beats one polished clip, because the ad account picks the winner. Keep Jane's real voice: warm, faith & family, "protecting what matters." Checkmarks stay saved on this device.
Professional Introduction
⏱ 30–40 min0/8 captured
Priority shots
02
Direct-to-camera: name + "who I help"
Two takes, clean audio: one natural 30–45s, one tight 15–20s. "I'm Jane, I help South Florida homeowners and young families protect what they've built." Leave a second of silence before/after.
03
"Why I do this" story take
Her real reason, protecting families, keeping people in their homes. Let it run long and natural; we'll cut it down. This is the emotional anchor of the whole library.
04
Alternate intro, walking or seated
A second visual tone for variety in the feed and ads. Same message, different energy. Vertical.
05
Warm closing invite to book a call
Soft CTA: "If you own a home or you're building a family, let's make sure it's protected, free 15-minute call." Two takes.
06
Horizontal banner & website-hero framing
Clean horizontal image with negative space for a website headline, LinkedIn banner, or GBP crop.
07
Brand detail, notebook, pen, business card
Close still + 6–8s clip, steady focus. Useful cutaways and website texture.
08
B-roll: at the desk, on the phone, taking notes
Natural working moments for overlay under every talking-head clip. 10–15s each, steady.
Scenario tips
- Shoot headshots first, sharpest look, before the long day sets in.
- Every talking-head take: one long, one short. The short cut is your ad.
- Keep her language general and compliant, no guaranteed outcomes or specific prices.
Mortgage-Protection Explainers
⏱ 40–50 min0/7 captured
Priority shots
01
"What mortgage protection actually is"
Hook: "You insured the house, did you insure the paycheck that pays for it?" Two takes, clean audio, conversational.
02
"How much does a homeowner actually need?"
Rule of thumb: pay off the mortgage, cover a few years of income, handle the what-ifs. End with "let's run your real numbers." Two takes.
03
"Term vs. whole vs. mortgage protection"
Plain-English 45–60s explainer. Keep it simple and friendly, no jargon.
04
"Why your work policy isn't enough"
Common misconception, high-value angle for young families. Two takes.
05
"3 myths about life insurance"
Listicle format performs well organically. Film as one clip or three short beats.
06
Kitchen-table / whiteboard explainer setup
A relatable "let me show you" visual, her at a table with a notepad. Great overlay for any educational clip.
07
Close detail: hands, notepad, calculator
Cutaways that make the "let's run your numbers" moment feel real. Stills + short clips.
Scenario tips
- Lead every explainer with the question, not the answer, that's the hook.
- Shoot 2–3 different openers per topic so we can A/B the hooks in ads.
- Never imply a government program or a guaranteed price.
Client Story & Trust
⏱ 30–40 min0/5 captured
Priority shots
01
"A family who kept their home" story
A real (no names/PII) story of protection working. The most persuasive content she can make. Let it run.
02
Client testimonial (if a client is on-site)
Keep it conversational, "why you worked with Jane." Signed release; no health/financial details on camera. Long + short cutdowns.
03
"What working with me looks like"
The simple 3-step of her process, text first, quick call, clear options. Removes the fear of a "sales call."
04
Reassurance close, "no pressure, just clarity"
Warm, low-friction invite to a free review. Two takes.
05
B-roll: consultation feel, handshake, laptop, talking
Warm, human cutaways for testimonial and process edits.
Scenario tips
- Book any client testimonials before the trip, it's the hardest thing to schedule.
- Stories beat stats, let her tell it in her own words, mess and all.
Personal Brand
⏱ 25–35 min0/5 captured
Priority shots
01
"The person behind the policy"
Wife, dog mom, faith & family. "I bring that same protect-the-people-I-love energy to every family I work with." This is her differentiator vs. faceless agents.
02
Candid lifestyle b-roll (Jane + dog, everyday)
Warm, real, unposed. Humanizes every clip and matches her actual IG persona.
03
Faith & family values take
Short, genuine, why family and faith shape how she works. Keep it authentic, not preachy.
04
Energy / everyday b-roll (gym, on the move)
Optional lifestyle texture that keeps her feed dynamic and relatable.
05
"Day in the life" moments
Small, relatable beats, coffee, phone, notes. Fuel for casual, non-salesy posts.
Scenario tips
- Her real persona is the moat, the more human, the more trust, the more leads.
- Mix personal posts between the educational ones so the feed doesn't feel like an ad.
Ad Hooks & CTAs
⏱ 30–40 min0/7 captured
Priority shots, shoot each as its own quick take
01
"You bought the house, did you protect it?"
Strong pattern-interrupt opener. Punchy, 15–25s, eyes to lens. This one's built to run.
02
"New parents in South Florida, the one policy most people forget"
Speaks directly to the young-family audience. Curiosity hook.
03
"If something happened to you, could your family keep the home?"
The core emotional question. Warm, not scary. Two takes.
04
"Florida homeowner who just got a mortgage? Watch this."
Direct targeting via creative. Great top-of-funnel ad opener.
05
Free 15-minute coverage review CTA
"No jargon, no pressure, just a clear picture of where you stand." The workhorse conversion clip.
06
"Check your eligibility in 60 seconds" soft CTA
Low-commitment ask. Pair with any educational or hook clip.
07
3–5 extra opener variations, back-to-back
Rapid-fire alternate first lines for the same offer. This is the raw A/B fuel, quantity wins here.
Scenario tips
- These are the money clips, get more variations than feels necessary.
- Soft CTAs only in ads: "see options / check eligibility," never "buy now."
- Every ad version runs under Meta's Financial Products special category.
Say it like this
Topic scripts
Starter scripts in Jane's voice for the key clips, read them, then make them your own. Keep it warm and compliant (no guaranteed outcomes or specific prices).
Topic 01
What mortgage protection actually is
On-camera prompt
Explain in plain English: "What is mortgage protection, and why would a homeowner need it?"
Starter script
"You insured the house, but did you insure the paycheck that pays for it? Mortgage protection is simple: if something happens to you, your family can keep the home. No scramble, no fire sale. Most new homeowners don't even know it's an option, and it usually costs less than they'd think."
Topic 02
How much a homeowner actually needs
On-camera prompt
Answer: "How much life insurance does a homeowner really need?"
Starter script
"My most-asked question. A simple rule of thumb: enough to pay off the mortgage, cover a few years of income, and handle the what-ifs. For most young families that's more than the little policy from work, and less expensive than you'd expect. But a rule of thumb isn't your life, so let's run your real numbers together. Free, no pressure."
Topic 03
You bought the house, did you protect it?
On-camera prompt (ad hook)
Open straight to camera with a scroll-stopping hook for new homeowners.
Starter script
"New home in South Florida? Congratulations, that's huge. Here's the question nobody at closing asked you: if you weren't here, could your family still make that mortgage payment? If you're not sure, that's exactly what I help with, one short conversation and you'll know where you stand."
Topic 04
Why your work policy isn't enough
On-camera prompt
Answer the objection: "Isn't my life insurance through work enough?"
Starter script
"I hear this all the time: 'I've got life insurance through work.' Here's the catch, it's usually just one or two times your salary, and it disappears the day you leave that job. For a homeowner or a young family, that's rarely enough to protect the house. The good news? Your own policy is more affordable than most people expect, and it goes with you."
Topic 05
The person behind the policy
On-camera prompt (personal)
Introduce the real you, the person behind the policy.
Starter script
"Real talk, I'm a wife, a dog mom, and someone who takes faith and family seriously. I bring that same 'protect the people I love' energy to every family I work with. You're not a policy number to me; you're someone's whole world, and my job is to make sure that world stays standing. That's why I do this, and why I actually answer my phone."
Topic 06
The free 15-minute coverage review
On-camera prompt (CTA)
Close with the free coverage-review offer.
Starter script
"Not sure if you've got the right coverage, or any at all? Let's find out. I do a free 15-minute coverage review for South Florida homeowners and families: no jargon, no pressure, just a clear picture of where you stand and your options. Worst case, you learn you're already set. Best case, we protect everything you've built."
Before you fly
Pre-production checklist
Lock these before the trip so shoot days are pure capture, not scrambling.
Scripts & hooks rehearsedSend Jane the hook list a few days early, familiar, not memorized.
Client testimonials bookedHardest to schedule, confirm 2–3 slots before travel.
Wardrobe: 3–4 solid looksSolid colors, no busy patterns/logos; consistent brand feel.
Locations confirmedHome office setup + 1–2 clean exterior/lifestyle spots.
Gear + backupsLav mic, lighting, teleprompter app for longer reads, spare batteries/cards.
Signed media releasesFor Jane and every client on camera.
Run of show
A shoot day, in order
Looks first, then batch the talking heads, then proof & pickups. Same order whether it's a 2- or 3-day trip.
0:00–1:00
Looks: headshots, portraits, brand photos
Scenario 1 stills + hero/story film while energy is high
1:00–3:00
Batch talking heads
Scenarios 2 & 5, explainers + ad hooks, rapid-fire; change shirt every ~10 clips
3:00–4:00
Trust & personal
Scenarios 3 & 4, story, process, personal-brand b-roll
4:00–5:00
Proof & pickups
Client testimonials, extra b-roll, reshoots, back everything up twice
What you walk away with
Target output
40–60Short vertical clips, edited & captioned
1 + cutHero film (90s) + 30s version
Full setRetouched headshots & brand photos
2–5Client testimonial edits
1Owned, backed-up library + posting calendar
Launch kit · your bio
Tune up your Instagram bio
Same warmth you already have, now it says who you help, where, and what to do next. That's what turns a profile into a funnel.
NowWife • Dog Mom ✝️💍🐾 · Life Insurance Broker · Protecting what matters most · Book your call 📲⬇️
Tuned upJane Benevento 🛟 · Life & Mortgage Protection · South Florida · Helping homeowners & young families protect what they built · Wife • Dog Mom • Faith & Family ✝️🐾 · 📲 Book a free 15-min call ⬇️
Launch kit · first captions
Six captions in your voice
Post in this order, each paired with a clip from this shoot. Tap "Copy caption" to grab it, then make it your own. Swap the county for wherever you're targeting.
Post 01 · Trust
Why I do this
I didn't get into this to "sell policies."
I got into it because I watched what happens to a family when the paperwork wasn't done, and what happens when it was. One of those families kept their home. The other didn't.
That's the whole job: making sure the people you love get to stay where they are, even on the worst day.
If you own a home or you're building a family, let's make sure it's protected. Free 15-minute call, link in bio. 🤍
Post 02 · Educational
What mortgage protection actually is
You insured the house. But did you insure the paycheck that pays for it?
Mortgage protection is simple: if something happens to you, your family can keep the home, no scramble, no fire sale, no "we have to move in with grandma."
Most new homeowners don't even know it's an option. It usually costs less than you'd think.
Questions? That's literally my favorite thing to answer. 📲⬇️
Post 03 · Hook
You bought the house, did you protect it?
New home in South Florida? Congratulations, that's huge. 🏡
Here's the question nobody at closing asked you: if you weren't here, could your family still make that mortgage payment?
If the answer is "I'm not sure," that's exactly what I help with. It takes one short conversation to find out where you stand.
Book a free 15-minute call, link in bio.
Post 04 · Educational
How much do you actually need?
"How much life insurance do I need?", my most-asked question.
Quick rule of thumb for a homeowner: enough to pay off the mortgage, cover a few years of income, and handle the what-ifs. For most young families that's more than the tiny policy from work, and less expensive than they expect.
But rules of thumb aren't your life. Let's run your real numbers together. Free, no pressure. ⬇️
Post 05 · Personal
The person behind the policy
Real talk: I'm a wife, a dog mom, and someone who takes faith and family seriously. 🤍🐾✝️
I bring that same "protect the people I love" energy to every family I work with. You're not a policy number to me, you're someone's whole world, and my job is to make sure that world stays standing.
That's why I do this. And why I actually answer my phone. 📲
Post 06 · CTA
The free coverage review
Not sure if you have the right coverage, or any at all?
Let's find out. I do a free 15-minute coverage review for South Florida homeowners and families: no jargon, no pressure, just a clear picture of where you stand and what your options are.
Worst case, you learn you're already set. Best case, we protect everything you've built. Link in bio. ⬇️
Shoot for variation, not perfection
Ten decent hooks on one topic beat one polished clip, the ad account picks the winner, and it's never the one you'd guess. Batch wide, edit later. This is Shoot #1 of four a year; each quarter refills the library.
R0BATO MEDIA · Prepared by Rob Lopez · July 2026