If time gets compressedFinish clean owner introductions, one portrait and working sequence per person, the full showroom walk-through, and one safe storefront establishing sequence before adding optional pickups.
Run of day
A discovery-first Media Day
OPEN
Walk-through and introductionsMeet the team, learn how the day actually moves and identify the best active work.
PEOPLE
Owners, operators and staffShort conversations, clean introductions, portraits and authentic working sequences.
PLACE
Showroom storyWide-to-tight coverage of the customer experience, displays, finishes, tools and details.
EXTERIOR
Storefront and aerialsStreet-level establishing shots first; drone coverage only when conditions and airspace allow.
CLOSE
Pickups and verificationNames, roles, consent, audio, missing angles, room tone and media count.
Priority one
Meet the people
Owners and operators Conversation first; polished sound bites second
Direction: keep this exploratory. Ask “What happened next?”, “Show me how that works,” and “What do customers usually misunderstand?” Let the best specifics emerge before asking for a tighter second take.
Staff library Repeat for every willing person on site
Priority two
Showroom and working B-roll
Build the place library Capture horizontal and vertical safety
Priority three
Storefront and drone
Street-level first The exterior story still works if the drone stays grounded
Aerial coverage Fly only when legal, safe and visually worthwhile
Listen while filming
Discovery notes to capture
What today should teach us Record answers internally; publish only approved facts
Teleprompter → shoot log → editors
Keep the production chain intact
Today’s ruleKeep discovery conversations natural. Use the teleprompter only for an approved set piece. After each spoken take, mark that exact topic Recorded; after each visual sequence, check it here. Only recorded material should enter post-production.
Best scripted topics for this location Choose only what fits the real conversation today
Media and editor handoff Preserve originals; create one verified source of truth
Before leaving