Eric, we are working together now, so this stops being a pitch and starts being the working file. Everything got re-verified live on 15 August and two things moved. Your Google reviews are better than I told you: 4.8 stars on 363, not the 4.6 on 281 I quoted off a stale aggregator. And both social accounts went dark on 2 July and have not posted since, so the score dropped from 33 to 29. Reputation up, distribution down. Three new pages cover the focuses you gave me: auto glass, the membership program, and the map. Every shoot plan, past and next, is under Shoot Plans below.
The box score and the receipts behind it, re-verified on 15 August. Every competitor scored the same way, every social account graded with the fix, the 44 days of silence, your video sitting on other people's channels, and the full site punch list for Marketta in section 14.
The first 90 days, phase by phase, every task marked for who does it. Includes the things I could not verify from outside and need thirty minutes with you to confirm, plus honest expectations about what moves fast and what does not.
Every shoot in one place, newest first. Next up: the reshoot with you and Adam, with the questions to read ahead. The September 18 Media Day guide and the monthly Content Shoot Plan are in here too.
What $2,000 a month covers, in writing. One shoot day a month, three posts a week across four surfaces, pages and comments managed inside a business day, your YouTube channel built and fed, the profile maintained, a monthly report scored against the 29. Plus exactly where the line sits between us and whoever owns the site.
Focus one. You beat Safelite on Google, 4.8 to their 4.4, and you are seventy-four reviews behind on volume. The ADAS wedge Pennsylvania does not regulate, the cure-time argument, the regulation nobody cites correctly, and the map of towns.
Focus two. You build the program, we build the launch. The market evidence for why it works in Monroe County, the nine things we need from you before we can market it, the campaign we make once they exist, and one legal flag worth an hour of an attorney's time before a dollar is collected.
Your Pocono Builders Association presidency is a marketing asset doing no marketing: association backlinks you are not collecting, a podcast the PBA already runs, an awards program you preside over, a hiring pipeline sitting on your own board, and twenty warm relationships with zero joint content.
Your videos and posts by project, with where and when each one goes and its copy. Pick a project, then approve each one or tell us what to change.
Nothing in here needs approving before we start. The site punch list in section 14 of the audit is written and ready to hand to Marketta, and none of the work I am starting needs a camera. What I do need is thirty minutes on the phone for the handful of things I cannot see from outside, and two days of warning any time a good job is going in, Rob