01
Eric, to camera, in the showroom
The anchor of the whole piece. Third generation, 68 years, and why the family still runs it. Shot standing in the showroom with the displays behind him, not sitting at a desk. Two takes, one long, one tight.
How this plan works: choose the scenario that matches the day, work down the priority shots, then use the on-camera topics to guide the talking. Nothing here needs to be memorized. These planning marks stay on this device until the shooter opens the synced shoot log. The submitted staff log is the production record.
Meet the Company
⏱ 90 min to 2 hrs0/9 captured
Where this goes first: the about page on meskoglasscompany.com, not a social post. The page is the published version with every name and role on it. The sixty-second cut for Facebook and Instagram comes out of the same footage afterwards and points back to the page. Nothing from this panel goes out socially before the page is live.
The people, on camera
02
Cassie, to camera
Eric's wife, and the second half of the introduction. Same setup, same light, so the two cut together. What she says is her call, but the useful version is why a family business does it differently.
03
Eric and Cassie together, one shot
The two of them in frame at the showroom entrance. This is the still that goes at the top of the about page and it is the one image most likely to end up on the Google profile.
The staff, named
04
A portrait of every staff member on site
One clean portrait each, same background, same light, so they read as a set. Get the correct spelling of every name and their actual job title written down on the day, because we are naming people on the site and a misspelled name is worse than no name.
05
Each person doing the thing they actually do
Not posed. The glass cutter cutting, the installer installing, whoever answers the phone answering it. Ten to fifteen seconds each is plenty. These are what make the name cards mean something.
06
Signed release from every person who appears
Adult talent and model release, one per person, before they are filmed rather than after. This is form 03 in the kit. No release, no face on the site.
The place, as backdrop
07
The team together, wide, in the showroom
Everybody who was there that day, one wide, shot properly. A 68-year-old shop with no group photo online is leaving the easiest trust signal there is on the table.
08
Hands and materials, close
Glass being handled, a tape measure, a rack, the van doors. Cutaways that let the interviews breathe without cutting to a logo.
09
Thirty seconds of room tone
Recorded in the showroom with nobody talking. Costs nothing on the day, saves the edit.
Names are a blocking item. We are publishing real people with real job titles. Spellings and titles get confirmed with Eric on the day and read back before anything is written. Anyone who does not want to appear does not appear, and that is the end of it.
Shower & Residential Install
⏱ 3 to 4 hrs0/16 captured
Before anything moves
01
The untouched before state
Wide, locked, no people. Then a slow push in on whatever is being replaced. This frame has to match the after exactly, so note the camera position or mark the floor.
02
Truck arrival and unload
The branded truck pulling up is the single most repeatable opening shot you own, and there are six of them. Get the door logo, the glass rack, and the crew stepping out.
03
Drop cloths going down, and the clean shoes
A customer wrote a five-star review specifically about an installer keeping a second pair of clean shoes for the house. If that habit is real across the crew, this is the shot that proves it without anyone claiming it.
The install itself
04
Carrying the glass in, suction cups on
Two people, a large panel, obvious care. This is the shot that silently communicates why the job costs what it costs. Get it wide and then tight on the cups.
05
Laser measurement in the opening
A customer specifically praised the laser measuring: "so that it would be a perfect fit, and it is." Tight on the tool, the beam, the reading. This is a differentiator most market peers do not have and none of them show.
06
Hardware going on, macro
Hinges, clamps, handle. Shallow depth, slow. Shower hardware is the part customers agonize over and the part they can never picture. Shoot each finish you carry.
07
The first panel going into place
The moment of the whole video. Two angles if you can: one wide showing the room change, one over the shoulder. Do not talk over this in the edit.
08
Levelling, shimming, the fussy adjustment
The unglamorous minutes where the quality actually lives. Level on the frame, small corrections, someone stepping back to check. Buyers of expensive things want to see this.
09
Sealing and the final bead
A clean caulk line is oddly satisfying footage and it performs. Steady, tight, follow the tip.
10
The cleanup
Eight of the last fifty-one reviews mention cleaning up. It is the second most common praise theme after "professional" and it is completely unadvertised. Vacuum, packaging out, final wipe of the glass.
After
11
The after, from the exact before position
Same lens, same height, same spot. The match is what makes the transition land. Shoot it before anyone puts towels or product back in the room.
12
Three hero stills of the finished enclosure
Straight on, three-quarter, and one detail. These become the website, the Google profile photos and the top of every service-area page. Light the glass, do not let it go grey.
13
The door opening and closing, slow
Weight, glide, the soft close. Frameless glass moving well is a quality signal you cannot communicate in a photo.
14
Customer walking in, if they will allow it
Ask at scheduling, not on the day. Genuine reaction beats any testimonial you could write. If they say no, skip it entirely and do not push.
15
The installer, on camera, thirty seconds
Name, how long at Mesko, one thing about this job. Reviews name your crew personally, which means customers already treat them as the brand. Give them a face.
16
Whatever else is on the truck that day
Glass railing, custom mirror, painted glass backsplash, glass countertop, cabinet door glass, a replacement window on a period house. Each one is a separate post and none of them exist anywhere online right now.
Field notes for this scenario
- Glass hates flat light. Find a raking angle or the reflection turns everything into grey soup.
- Shoot vertical for everything that could be a Reel, then reframe. Never the other way around.
- Get the room before anyone stages it. Real beats tidy.
- Two seconds of hold before and after every movement, so the clip can open or close an edit.
- If the customer is home, introduce the camera before it comes out of the bag.
The Showroom
⏱ 60 to 90 min0/11 captured
The space
01
The building from the street
Eric described it on a podcast as "the iconic building so many locals recognize." Shoot it in good light, straight on and three-quarter. This becomes the Google profile cover and the top of the about page.
02
Drone pass over 314 Washington Street
One slow reveal that establishes where you are in East Stroudsburg. Also the opening shot of the 68-year film if that ever gets made.
03
Showroom wide, empty and clean
"The showroom is gorgeous and clean," a customer wrote in May. Prove it. Two or three wides from the corners, lights on, nothing out of place.
04
The shower door display, every unit
People drive an hour to stand in front of a display like this. Photograph each one properly so they can browse before they come, which is exactly what makes them come.
The finish library
05
Chrome, brushed nickel, oil-rubbed bronze, side by side
Same lighting, same angle, same crop, three images. This single set answers the most-asked question in the category and becomes a carousel, a Reel, and a website module. You already stock all three.
06
Framed vs semi-frameless vs frameless
Three shots, matched. The price ladder made visual. Most customers do not know these are different products until someone shows them.
07
Glass types held to the light
Clear, obscure, rain, low-iron, tempered edge. Hand in frame, light behind. Texture is the whole point and it does not read in a catalogue photo.
The shop floor
08
Cutting glass on the table
The score, then the break. It is the oldest and most watchable thing in the building, and it is the shot that makes people stop scrolling. Get the sound clean, the snap is half of it.
09
Edging, polishing, water and sparks
Slow motion if the camera allows. This is craft footage and it is what separates a glass shop from a big-box order desk.
10
A custom mirror or plexi cut, start to finish
A reviewer got custom plexiglass in under 48 hours and mentioned staff helping load it into the car. That whole story is one 60-second video and it sells the walk-in side of the business.
11
The front counter, a real customer interaction
Mike in the main office is named in reviews by customers. Walk-in service is a real advantage over a national call centre and nobody sees it. Permission first.
Field notes for this scenario
- This scenario alone fills the Google Business Profile photo gap, which is the fastest-moving item in the whole plan.
- Shoot the finish and glass-type sets in one consistent lighting setup so they read as a system, not a scrapbook.
- Turn every showroom light on and kill any mixed colour temperature you can.
- The cutting-table sound is worth recording separately if there is a lav or a shotgun available.
Auto Glass Bay
⏱ 3 hrs0/17 captured
The job
01
The damage, close and honest
Crack or chip, backlit so it reads. Include the quarter-size reference if it is a repair rather than a replacement, since that is the line customers never know.
02
Chip repair, resin going in
The bridge, the injection, the cure, the before and after through the same spot. Chip repair is the cheapest trust-builder you sell and almost nobody has seen it done.
03
Cutting out the old windshield
The wire or cold knife working the urethane. Genuinely tense to watch and it explains why this is not a job for whoever is cheapest.
04
Laying the urethane bead
One continuous, even bead. Follow it around the frame. This is the shot that says the seal is right, which is the whole safety argument.
05
Setting the new glass
Two techs, suction cups, the careful lower. Wide and over-the-shoulder.
06
ADAS calibration, if you do it in house
Target boards, the scan tool, the readout. Your Instagram mentions ADAS, your website does not, and Glass Doctor advertises it loudly. If you do this, it needs to be visible. If you do not, tell me and we cut it.
The trust piece
07
The insurance explainer, direct to camera
"Tell your insurance company you want to use Mesko Glass." Ninety seconds on why the customer gets to choose the shop. This is the single most valuable auto-glass video you can make and the line is already on your website where nobody reads it.
08
The mobile van, working off site
Mobile service in a driveway or a work parking lot. Convenience is the whole pitch and a photo of a van in a lot says it faster than a paragraph.
09
Fleet, truck or heavy equipment glass
Flat laminated for machinery, a box truck, an RV. This is B2B work with far less competition than passenger auto glass and it is currently one line of text on a services page.
The strategy shots, added August 2026
10
"Can I choose my own glass shop in Pennsylvania?"
Eric, two minutes, sitting or standing in the bay. 31 Pa. Code § 62.3 on screen as a lower third: an appraisal must contain "a statement that there is no requirement to use any specified repair shop." Highest-value evergreen piece in the whole plan. Say "you can choose Mesko", never "your insurer must pay whatever we charge".
11
The camera behind the windshield
Macro on the forward-facing camera housing, then the target board or the scan tool if the calibration is done in-house. The line: one degree of aim error is eight feet off at a hundred feet. Do not shoot this until Eric has confirmed whether calibration is in-house, sublet or referred out.
12
The urethane bead, laid clean
The most satisfying shot in the entire trade and nobody films it. Follow the gun the whole way round in one take. This is the visual for the cure-time piece: the airbag deploys against the windshield and this bead is what holds it in.
13
"Why we will not hand your car back in twenty minutes in February"
The drive-away time explainer. Cold, dry air lengthens the cure. The shortest published times assume 75°F and 50% humidity. Some manufacturers require a full 24 hours. Ten minutes to film and it is the most trust-building thing on this list.
14
A chip repair, start to finish, real time
Under ten minutes of work, thirty seconds of screen time, and the most shareable asset available. Resin going in, the damage disappearing. This is also the centrepiece of the membership program, so shoot it properly once and it serves both.
15
The deer story
William Baumgartner, Facebook, December 2025. The deer hit his wife's car, Mesko had the windshield and the driver's door glass, in first thing the next morning. Eric tells it in his own words. Pennsylvania is third in the nation for animal-related crashes. It already happened and it is already written.
16
The mobile van, and when not to use it
The van loaded and rolling, plus the honest piece: mobile in summer for convenience, in the shop in winter for the standard. A company that tells you when not to use its more convenient service gets believed about everything else.
17
Winter on I-80, shoot in January
Anti-skid stone on the shoulder, trucks going past, salt spray. Monroe County's own figure for I-80 is 80,000 vehicles a day at 22 percent trucks, and PennDOT's own technical sheet lists "vehicle windshield and paint damage" as a disadvantage of abrasives. Diarise it now, it cannot be shot in August.
Field notes for this scenario
- Corrected August 2026: on Google, Safelite Stroudsburg is 4.4 stars on 437 reviews. Mesko is 4.8 on 363. The thousand-review figure is Safelite's own first-party survey number, not Google. You are much closer than the July version of this page said.
- Never name Safelite in a piece of content. The regulation and the standards do the work by themselves.
- Never film a plate number or a customer's interior belongings.
- Pennsylvania has no zero-deductible or full-glass law and comprehensive coverage is optional, so the customer pays and therefore the customer chooses. That fact is the spine of the insurance explainer. Never say "free windshield." That is Florida, not here.
- Pennsylvania also has no ADAS calibration law, while New York, Virginia, Maryland, Arizona, Utah, New Hampshire and Iowa all do. Following the voluntary industry standard here is a real choice, which is exactly why it is worth filming.
- Auto glass is not an eligible Google Local Services Ads category, so this lane earns its traffic through content and the Google profile, not the badge.
Commercial & Curtain Wall
⏱ 2 hrs on an active site0/8 captured
01
Site establishing, ground and air
The Ertle dealership in Bartonsville is live right now and you posted one photo of it. A building going up is a story with a beginning, a middle and an end, and you are inside it.
02
A curtain wall panel being lifted and set
Scale is the entire message. Get a person in frame for reference. This is the shot that tells a general contractor you can handle their job.
03
Glazing detail and system assembly
Mullions, gaskets, the frame system going together. Technical footage reads as competence to the people who buy this work.
04
The crew working at height
Lift, harnesses, PPE done right. Safety-visible footage matters to commercial buyers in a way it does not to homeowners.
05
A storefront transformation, before and after
Matched frames again. Local business owners recognize the buildings, which makes this the most shareable commercial content you can produce.
06
Emergency board-up or same-day repair, if one happens
Angi says you offer emergency service and your website never mentions it. A broken storefront at 7am is the highest-intent search in this category and there is no content for it anywhere in the county.
07
Matt on camera, walking the job
Project manager explaining what is going in and why, thirty to sixty seconds. Contractors want to meet the person who will actually answer the phone.
08
The finished building, properly shot
Dusk exterior with the interior lights on is the standard architectural money shot and it costs one extra trip. This is the image that goes on the commercial page for the next decade.
Field notes for this scenario
- Clear filming with the general contractor before the day, not on the day. Site rules vary and a refused camera wastes a trip.
- Shoot the same site at two or three stages if the schedule allows. Progression footage is worth more than any single visit.
- Your Procore listing currently carries a Scranton phone number. Fix that before any of this footage sends a contractor looking for you.
Sixty-Eight Years
⏱ 2 to 3 hrs0/9 captured
01
Copy every archive photo in the building
Old trucks, the original storefront, Edward Eugene Mesko, staff photos, anything on a wall or in a drawer. Shot flat and evenly lit. This is the most time-sensitive item on this entire page and it costs nothing but an afternoon.
02
Eric telling the founding story
February 1958. Paint and cut glass for houses, cars and storefronts. The Pocono boom. You have told this before on a podcast, so tell it again to a camera and let it run long. We cut it down later.
03
The generations together, if you can get them in one room
Second and third generation, in front of the building. One good portrait. This is the photo that runs with every anniversary story anyone ever writes about you.
04
Your longest-tenured employee, on camera
Whoever has been there longest. How the work has changed, what has not. In a trade where nobody stays anywhere, tenure is a credential.
05
Portrait of every person on the team
Same setup, same light, name and role. Customers already name Eric, Matt, John, Zach, Adam, Darius, Mike and Jeff in reviews. Put faces to the names people are already writing about.
06
The lead shower door tech, properly
A man known as Bubba Beers is a character before he says a word. Give him ninety seconds on what makes a shower install go right or wrong. People follow people.
07
The anti-pressure message, direct to camera
"No gimmicks. No today-only discounts. No pressure to sign on the spot." Plus more than ten trusted window manufacturers. You already wrote this in June. It deserves a camera, not a caption.
08
What actually happens after you call
Measure, order, lead time, install day. Honest about the weeks that custom glass takes. This is the direct answer to the only complaint pattern in your reviews and it will quietly prevent one-star reviews.
09
The recruitment angle
Year-round work, tools provided, training for the right person. You posted an installer role last summer at $22.78 to $27.44. Almost nobody in the trades makes a hiring video, and labour is a real ceiling on how much work you can take.
Field notes for this scenario
- Do the archive copying first, on any visit, regardless of what else is planned. Photographs disappear and people who remember the details do not get younger.
- February 2028 is the 70th anniversary. The material wants gathering well before then.
- This is also the cleanest way to permanently separate Mesko of East Stroudsburg from the Scranton company in customers' minds.
- Let the long takes run. The usable thirty seconds is almost never in the first minute.