R0BATO Media
Content shoot plan · Pocono Well & Pump Service · October 2, 2026

Pocono Well & Pump
Content shoot plan

Your crew can use these lists on jobs now, so the clips you send us are the ones that make good posts. We use the same lists for a shoot day later. Pick the scenario that matches the job on the schedule and check shots off as they're captured. The crew's work, the customer's privacy and everyone's safety come first. The camera works around them.

Primary objectiveShow the diagnosis in order, the crew by name, and the water back at the tap.
Right nowYour crew films on real jobs. A shoot day comes after the trial, if you want one
Output systemFacebook · Instagram · Google · TikTok · YouTube
How to use this on site: work through the numbered shots in the scenario that matches the job, then record two or three of the topics further down. Nothing gets filmed inside a home without the homeowner's OK.

No-water service call

the symptom · checks in order · the fix · water at the tap
45 to 90 min0/10 captured
Must-get shots
01
The dry faucet
Tap open, nothing coming out. Hands only, unless the homeowner wants to be on camera.
VideoClose detail
02
Truck arrival
Wide. Keep the house number and license plates out of frame.
Photo + VideoWide
03
Pressure gauge at zero
Lock on the needle before anyone touches the system. This is the problem shot the video opens on.
VideoClose detail
04
Check one, the pressure switch
Cover off, contacts in frame. The tech says what he's checking in one sentence.
VideoAudio
05
Check two, the pressure tank
The tap test and the air check at the valve. This is the shot that proves the line on your site, "a waterlogged tank can feel exactly like a dying pump."
VideoClose detail
06
Check three, wiring and motor
Meter on the wires. Hold the reading in frame for three seconds.
VideoClose detail
07
The finding
The tech points at the cause and says it the way he'd tell the homeowner.
VideoAudio
08
The fix
Hands, tools and parts, from three angles if there's time.
VideoClose detail
09
The gauge climbing
Needle back up to cut-out pressure.
VideoClose detail
10
Water at the tap
Same faucet as shot 01, sound on. This is the ending.
VideoAudio

Field notes

  • Film the problem before the fix. If the water is already back when we get there, open on the part that failed instead of the dry faucet.
  • Never film paperwork, invoices, the house number or anything with the customer's name on it.
  • If the homeowner wants to say something on camera, they sign the release first.
  • One call like this covers posts 1 and 6.
Run of show

One shoot day, in order

The order flexes around the jobs on the schedule. The crew's work always comes first.

Start of day
Crew portraits and the trucks
The crew scenario, before the first call goes out
First job
Whatever is on the schedule
No-water call, pump pull, pressure tank or water test
Midday
Two or three topics, sitting down
From the list below, about 20 minutes
Second job
If there is one
Another scenario, or the water test
Last 15 minutes
Six openings
The last scenario, filmed while the day is fresh
From you on shoot day

What the day needs

A real jobA no-water call, pump pull, tank swap or treatment install, and the homeowner's OK to film.
Up to 45 minutes with the crewPortraits and the phone shot, at the start of the day.
Twenty minutes sitting downTwo or three of the topics below. Nothing to memorize.
A heads-upThe town and the type of job the day before, so the plan fits the job.
On camera

Six topics, answered in your own words

Each starter answer comes from your FAQ, your blog or your service pages. It's there so nobody stares at a blank question. Say it however it comes out naturally.

Topic 01

Do you charge for estimates?

Hook
Call before anyone drives out
The question
Do you charge for estimates?
Starter answer, from your FAQ
"Call first. Most of the time we can tell you what's likely going on and what it usually costs right on the phone. When it needs a visit, we say so up front and tell you what to expect."
Supporting shots
The phone, the truck pulling out
CTA / guardrail
Call (570) 243-1679. No prices on camera.
Follow-up
"What do people not realize about calling first?"
Topic 02

How long does a well pump last?

Hook
How long a well pump really lasts
The question
How long does a well pump last?
Starter answer, from your FAQ
"Typically 8 to 15 years, depending on well conditions, water quality, and usage. Regular pressure-tank maintenance extends that."
Supporting shots
An old pump from a pull, the tank check
CTA / guardrail
Say "typically." No promises about anyone's specific pump.
Follow-up
"When does repairing it stop making sense?"
Topic 03

Why does my water smell like rotten eggs?

Hook
Rotten-egg smell in the hot water
The question
Why does my well water smell like rotten eggs?
Starter answer, adapted from your FAQ and blog
"A rotten-egg smell usually points to sulfur. Hot water often smells worse than cold, which usually traces back to a reaction inside the water heater itself. It's usually more of a nuisance than a health hazard, though it's still worth testing to confirm what's causing it."
Supporting shots
The water heater, the test kit, a glass of water
CTA / guardrail
Offer the free water test. No health claims beyond what the test shows.
Follow-up
"What actually fixes it?"
Topic 04

No water at all. What do I check first?

Hook
No water? Check these before you call
The question
I have no water at all. What should I check before I call?
Starter answer, adapted from your blog
"Turn on a faucet somewhere else in the house. If water works fine there, the problem probably isn't your well pump. Then check the breaker. If it trips again immediately, stop there and call."
Supporting shots
The dry faucet, the panel, the gauge at zero
CTA / guardrail
Never tell a homeowner to open the pressure switch or touch the wiring.
Follow-up
"What should they tell you when they call?"
Topic 05

Is the free water test really free?

Hook
What happens at a free water test
The question
Is the free water test really free, and what happens after it?
Starter answer, from your water testing page
"Free water testing for Poconos homeowners. We explain what the results actually mean, in plain language. If the results point toward treatment, we'll walk you through the options. If they don't, we'll tell you that too."
Supporting shots
Sample, kit, reading, the two glasses
CTA / guardrail
Call to book. No prices for treatment systems on camera.
Follow-up
"When should someone test even if the water seems fine?"
Topic 06

Do you drill wells?

Hook
We don't drill wells. Here's what we do
The question
Do you drill wells?
Starter answer, adapted from your FAQ
"We don't drill wells. Well drilling has to be done by a PA-licensed water-well driller. We handle the pump, tank, controls and water system, and we coordinate with your driller on new-well projects."
Supporting shots
A new-well hookup, the pump going in, the tank
CTA / guardrail
Plain and accurate. This answer is also the fix for the drilling line on Google.
Follow-up
"What goes wrong when the pump side of a new well gets rushed?"
First posts

Six posts, drafted ahead

Each post names the scenario it comes from, the words on screen, the first line spoken, the first picture, and a caption for Facebook and Instagram. Whichever scenarios show up in your footage go out first, and the rest wait for the jobs that match. Nothing posts until you've approved it.

Anything in [brackets] gets filled from the actual job. Numbers like depth and pump age only go in if the tech said them on camera.
Post 1 · from the no-water call and topic 04

The five-minute check

On screen
No water? Check this before you call
First line spoken
"Before you decide it's a dead pump, check these first."
First picture
The dry faucet
Caption
No water doesn't always mean a dead pump. Try another faucet. Check the breaker. Listen for the pump. That's most of the five-minute check, and sometimes it's the whole answer. Still dry? (570) 243-1679 Send this to whoever handles the house stuff ⬇️
Pinned comment
What's the first thing you check when the water stops?
Post 2 · from the pressure tank

Inside a bad tank

On screen
What's inside a bad well tank
First line spoken
"This is why we check the tank before anyone mentions a new pump."
First picture
The open tank, or the tap test if the tank stays closed
Caption
A waterlogged tank can feel exactly like a dying pump. So we check the tank before anyone blames the pump. Every call. Questions about yours? (570) 243-1679
Pinned comment
Has anyone ever told you it was the pump when it wasn't?
Post 3 · from the crew

The person who answers the phone

On screen
Meet Kyle
First line spoken
[Kyle's own answer to "What's the call you get most?"]
First picture
Kyle's portrait at the truck
Caption
The person who answers the phone is the person who shows up. This is Kyle. [His answer, in his words, from the shoot] Pocono Well & Pump, (570) 243-1679
Pinned comment
What should we ask the crew next?
Post 4 · from the water test and topic 03

Rotten eggs or orange stains

On screen
Rotten eggs or orange stains?
First line spoken
"These are two different problems, and they need two different fixes."
First picture
The orange stain
Caption
Orange stains usually mean iron. A rotten-egg smell usually means sulfur. A system built to remove iron doesn't necessarily touch sulfur. That's why the free water test comes before any equipment. Book a free test: (570) 243-1679
Pinned comment
Which one is your house, the smell or the stains?
Post 5 · from the pump pull

The pull

On screen
[Depth] feet down
First line spoken
"[Depth] feet of pipe and one dead pump. Here's what failed."
First picture
The time-lapse of the pipe coming up
Caption
[Depth] feet of pipe, one pump, and water back by [time]. [What failed, in the tech's words] No water? (570) 243-1679
Pinned comment
Ever wondered how far down your pump actually sits?
Post 6 · from the no-water call

Same four checks, same order

On screen
We check these 4 things, in this order
First line spoken
"Pressure switch, tank, wiring and motor, then the pump. In that order."
First picture
The pressure switch, cover off
Caption
Pressure switch. Tank. Wiring and motor. Then the pump. Same order every call, because a cheap part can look exactly like an expensive one at the faucet. (570) 243-1679
Pinned comment
Which one failed at your house last time?
Instagram hashtags for this set: #poconos #stroudsburgpa #monroecountypa #wellwater #wellpump
One day, every destination

What one shoot day turns into

4 to 6Short videos for Facebook, Instagram and YouTube Shorts
4 to 6Photo and graphic posts
1Longer YouTube explainer
WeeklyGoogle Posts and fresh profile photos
YoursEvery file, kept in your name

Where it all goes

  • Facebook and Instagram, two posts a week
  • Your Google profile, a post every week and new photos
  • TikTok and YouTube Shorts, the same short videos
  • Your website, crew photos and a video on each service page

Your approval

Nothing posts until you've seen it and said yes. Customers who appear by name or on camera sign a release first.

Film it on your next job

Use these lists on the next pump pull or no-water call, and drop the clips in your shared folder. When you want a shoot day, we'll build it around a job on the schedule.

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