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Uncle Josh's Buildings · Ongoing Options · July 2026

If the build is worth more than a folder of photos

This is a separate page on purpose. The Coopersburg build is its own project, already agreed and underway, none of what's below is a condition of it or bundled into it. This is here for one reason: so you know what's on the table instead of finding out six months from now.

None of this is requiredThe Coopersburg build stands on its own
No contractsMonthly work is month to month. One-offs need no commitment
Start anywhereOr nowhere. The build gets documented either way
01 · The honest version first

Most builders don't need a retainer. Some do

A monthly only makes sense if there's actually a month's worth of work worth filming, and if the jobs you'd get from it are jobs you want. If you're booked solid on word of mouth and happy with it, the right answer is one-off shoots when something is worth documenting, and that's a real answer, not a fallback.

Worth considering if

  • You want more of a specific kind of job, and the ones you get now are whatever walks in.
  • People find you and have no way to judge the work before they call.
  • You're competing on price against builders whose work is worse but who look better online.
  • There's enough happening on site each month to be worth a camera.

Probably not worth it if

  • You're already at capacity and turning work away.
  • The work you'd win from it isn't the work you want.
  • There's nothing visually happening for weeks at a stretch.
  • You'd be doing it because it seems like the thing to do. That's not a reason.
Straight answer on the monthly: it is not a bulk discount on shoots. If all you want is a camera out once or twice, buy the one-offs below — they are cheaper for that, and I would tell you to do exactly that. What the monthly buys is the part you cannot purchase a visit at a time: your Google profile actually staying current instead of rotting, the work getting cut and going somewhere, and someone thinking about it in the weeks you are heads-down on site. Fewer filming days than you might expect, on purpose — the days were never the valuable part.
02 · What I actually do

The camera is the smallest part of it

Plenty of people will come out and shoot your job site. Most of them hand you a folder of files and that's where it ends, which means the work of turning it into something that reaches anyone lands back on you, and it doesn't happen, because you build things for a living.

01, Capture

Film the real work

The site, the crew, the process, the finished result. Drone for scale, ground for detail, POV for the parts that only make sense from inside the job.

02, Edit

Where most of the value is

Cut for attention: pacing, hooks, captions, clean audio. Vertical and horizontal versions of the same moment, because a reel and a project page are not the same job. Full post in-house.

03, Distribute

Posted, not delivered

Scheduled and posted across up to three platforms, every week, consistently. Not a Dropbox link and good luck. The posting is the part that actually decides whether any of it mattered.

The reason that middle step matters: the difference between footage that gets scrolled past and footage someone watches to the end is almost entirely editing, pacing, where the cut lands, what the first second promises. That's the part you can't get from someone with a nice camera, and it's the part I've spent ten years doing at a scale where getting it wrong was expensive.
143M+Lifetime video views produced
155KSubscribers grown on one channel
51K+Peak concurrent live viewers
10+Years in sports media, including running FanDuel's flagship YouTube channel

That was sports, not construction. The relevant part isn't the subject, it's that platform-native pacing, retention and hooks are the same craft wherever you point them, and a custom build has more genuinely interesting things happening in it than most of what gets millions of views.

03 · Monthly

Two tiers, month to month

Same camera either way. The difference is how much of the work after the shoot is still yours to do.

Content Creator

$2,000/month
I shoot it, cut it, and keep your Google profile fed. Social posting is yours.
  • 2 filming days per month
  • 4–6 edited videos — short-form and select long-form
  • Vertical and horizontal cuts of the same moment
  • Google Business Profile kept current — real job photos going up, posts, service area and categories right, review requests going out
  • You post to social on your own schedule

Marketing Partner

$3,500/month
I shoot it, cut it, and run it from there.
  • Everything in Content Creator, including the Google profile
  • Up to 3 posts per week, written, scheduled and posted by me
  • Managed across up to 3 platforms
  • Instagram Authority System
  • Meta / Google ad setup and management
  • Monthly strategy call

Note: this is a custom mix built around a build, not the off-the-shelf tier — fewer filming days, with the Google profile work in their place. Same price. If a different cadence or deliverable mix suits you better, that is a conversation, not a problem.

There is a third tier above these, full search, YouTube and growth operations, from $5,500/mo. It exists, but I would be surprised if it is the right fit for a custom builder right now, so I am not going to pitch it at you.

04 · The website and the Google profile

The photos are only worth what they're pointed at

The website and search side is the one part of this I don't do myself, and I'm not going to pretend otherwise, that runs through Marketta. I bring them up because their pipeline is built around the exact thing I produce: real footage of real work, cut and ready to use. They build the container; I keep it full.

Why it fits this specifically

  • Every site they build has a centerpiece made from the client's actual job photos, not stock, not a template.
  • On one job they archived 279 real photos and cut the hero video from the owner's own footage.
  • Their work is local PA contractors, tree care in Saylorsburg, garage doors in Carbon County, roofing and soft wash in the Poconos.
  • A before/during/after build sequence, cut properly, is close to the best raw material that pipeline can get.

How they price it

  • $2,999 one-time to go live, and nothing before that.
  • They build the finished site first, in 48 hours. You look at it. You pay only if you want it live.
  • If you don't like it you walk and owe nothing. No deposit, no contract.
  • $50–$149/month after launch, month to month, for hosting and changes.
  • You own it, your code, your domain, your Vercel project.
WhatPriceWhat's in it
The build
Marketta, one run		$2,999
one-time · $0 until you approve		Brand system, full site on your own domain, a service page for everything you do, a location page for every town you serve, schema across every page, blog posts written to get cited by Google and AI search, a Google Business Profile package, first month of social posts, email setup, a review request system, and ad campaigns built but paused until you say so.
Keeping it live
Marketta, monthly		$50–$149/moHosting included. $50 covers up to 5 changes a month, $99 up to 15 with priority, $149 unlimited with a real person on the account. Month to month, and optional, you can take the site live and maintain it yourself.
What goes in it
That part is me		See section 03A site and a profile are containers. Empty ones rank for nothing. Someone has to keep producing the work that goes in, shot, cut for the platform it is going to, and actually posted on a schedule. That is the engine, it runs every week, and it is what I do.
To be straight with you: the Google profile is usually the highest-leverage thing a local builder can fix, and it's already inside their $2,999 rather than being something I'd bill you separately for. I'm pointing you at them because the documentation I'd be shooting has somewhere to go, not because there's a cut in it for me. Worth a look on your own before you ask me anything about it.
05 · One-off

No commitment, no contract

If you just want something specific documented properly when it happens.

PackagePriceWhat's included
Drone only$350Aerial-only, exterior overview, boundary passes, establishing shots. Up to 30 min flight time, edited aerial highlight, raw footage included.
Single shoot$500Half day up to 4 hours, one location. 2–3 edited deliverables, vertical and horizontal cuts.
Full day$900Up to 8 hours. Drone, ground and POV. 3–5 short-form cuts. Right size for a pour day or anything with a lot happening at once.

Custom scope, a different cadence, or a mix of the above, that's fine too, and usually what ends up happening.

06 · What it has to return

You price jobs for a living. Here's the version that matters

Content doesn't sell anything by itself. What it does is make you findable when someone goes looking, and credible before they call, so the estimate conversation starts from a warmer place. The only real question is whether that's worth more than it costs, and that's arithmetic you can do better than I can.

The break-even: what you spend, divided by your gross profit on one custom build, is the fraction of a single extra job it takes to pay for itself. That's the whole calculation. Your gross profit per job is your number, but for most custom builders, a year of the entry tier lands inside one job.
WhatOver a yearWhat it has to return to break even
Drone only$350 onceA rounding error against a single build. If it produces one photo that helps close one estimate, it paid for itself several times over.
Single shoot$500 onceSame shape. This is the tier where the question isn't really ROI, it's whether the job was worth documenting at all.
Content Creator$18,000/yrRoughly one additional custom build a year, depending on what you clear on a job. One extra job in twelve months and it washes. Two and it's the best money in your overhead.
Marketing Partner$42,000/yrTwo to three additional builds a year. A bigger bar, and it should be, that tier only makes sense if you actually want the volume and can staff it.

Measure it like an estimate

  • Write down where you are before anything runs: calls a month, how many turn into site visits, what you close.
  • Ask every single caller “how did you hear about us?” and write the answer down. That one habit is worth more than any dashboard.
  • Give it 90 days. Nothing here works in three weeks, and anyone who tells you otherwise is selling something.
  • Count booked work, not views. Views are not money.

What I won't claim

  • That a video caused a sale. Unless the customer says so, nobody knows, and pretending otherwise is how agencies keep getting paid for nothing.
  • That volume equals results. A reel with 40,000 views and no calls is a hobby.
  • That you need this. Plenty of builders are booked solid on reputation alone, if that's you, keep your money.
  • That it works if the work is bad. It just gets you found faster.

If the “how did you hear about us” answer never changes after 90 days, stop paying me. That's a real offer, not a figure of speech, I'd rather lose the retainer than have you carry a line item that isn't earning.

Or none of it

The Coopersburg build is already underway and nothing here changes it. If something on this page is useful, say so and we'll scope it. If not, that's a completely reasonable answer and it changes nothing.

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