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R0BATO Media
Reusable Template · Future Jobs · Not the Coopersburg build

Uncle Josh Builds
Content Shoot Plan

A project-first guide for completed custom jobs, builds in progress, transformations, craftsmanship and owner walkthroughs. Select the scenario that matches the day and capture a complete proof story instead of collecting disconnected beauty shots.

Primary objectiveTurn each approved custom project into credible proof that helps the next qualified customer understand the work and request an estimate.
Core shoot2 hours · 1 primary scenario
Output systemSocial · Google · Website · Estimate follow-up
Template, not tied to a job. This is the reusable five-scenario sheet for future Uncle Josh's builds. The live Coopersburg job has its own sheet. On-camera is optional throughout — voice-only over the visuals works, and no answer is a fine answer.

How to use this in the field: choose one project story, finish every numbered must-get shot, and record the expert-answer block. Drone footage supports the story; it does not replace the ground details, explanation or estimate action.

Completed Custom Job

drone hero · finished result · site context
⏱ 35–50 min0/12 captured
Must-get shots
01
Locked ground-level wide of the complete project and surrounding property context
Capture one locked 10–12 second vertical clip and one clean horizontal still. Hold two seconds before and after movement so the frame can open an edit or anchor a project page.
Photo + VideoWideVertical + Horizontal
02
Drone establishing pass showing placement, access and scale
Film the full context first, then one tighter detail. Keep addresses, plates and neighboring private areas out of frame where appropriate.
Photo + VideoWideBefore
03
Drone reveal from environment to finished structure
Record the action for 8–12 seconds from a safe position. Let the real movement carry the shot; avoid fast pans or staged unsafe behavior.
VideoMid + Close8–12 sec
04
Slow lateral or orbit movement that shows the full form without distortion
Repeat the action only when practical from a second safe angle. Prioritize a complete usable sequence over excessive coverage.
VideoMid + Close8–12 sec
05
Human-height walk-up showing how a customer experiences the project
Capture a steady close detail and one still. Make the quality point visible without claiming a material, method or rating that has not been verified.
VideoMid + Close8–12 sec
06
Primary entrance, opening or functional access in use
Show the function or decision in context. Do not expose plans, customer information, measurements or proprietary details without approval.
Photo + VideoClose detail
07
Three craftsmanship details that are specific to this job
Collect both vertical and horizontal versions when possible so the asset can serve social, Google and the website.
Photo + VideoClose detail
08
James explains what made this project custom
Record two clean-audio takes: one natural 30–45 second answer and one concise 15–20 second version. Leave a full second of silence at each end.
OptionalVideoClean audio2 takes
09
Matched horizontal and vertical hero frames with clean negative space
Create a clean proof frame that can hold text, a headline or a thumbnail crop without covering the subject.
Photo + VideoMatched wide
10
Approved town, project type and estimate CTA
Create a reusable local asset only after the town, service wording, contact destination and customer permission are confirmed.
Photo + VideoLocal SEOHorizontal
Bonus if time allows
B1
Bonus: customer reaction or short approved testimonial
Capture only with explicit permission. Keep the answer genuine; do not script praise or offer an incentive for a review.
PhotoHorizontalNegative space
B2
Bonus: ten seconds of clean ambient sound and natural movement
Record at least ten seconds of stable ambient sound or a clean optional angle that helps the editor bridge the sequence.
VideoAudio10 sec
Shoot-day system

Preparation and two-hour run of show

The structure stays the same across R0BATO clients so a producer can open any portal and know exactly how to run the day. The facts, scenes and approval rules remain specific to this company.

Priority service, town and project factsConfirm the exact project type, approved location wording, scope, custom features and facts before cameras roll.
Property, customer and drone permissionsConfirm property access, faces, addresses, vehicles, neighboring property, airspace, weather and safe launch/recovery conditions.
Estimate path and contact destinationConfirm the phone, form or message action; response expectations; and what information a prospect should provide.
Safety, credentials and claim reviewVerify licensing/insurance language, permits, materials, warranties, pricing and timelines before publication.
0:00–0:10
Setup, permissions and drone check
Confirm releases, privacy boundaries, site safety, airspace/weather, approved facts and the primary estimate CTA.
0:10–0:30
Ground and aerial establishing
Capture the locked ground wide, horizontal hero and safe drone establishing/reveal coverage before the scene changes.
0:30–1:05
Primary project scenario
Open the matching tab and complete every numbered must-get shot before adding bonus angles.
1:05–1:25
Craftsmanship and finished proof
Capture functional details, matched comparisons, stills and the project-page hero assets.
1:25–1:50
Owner and optional customer answers
Record six guided answers in clean audio, plus the approved customer reaction when available.
1:50–2:00
CTA and quality control
Record two estimate-action takes, confirm vertical/horizontal coverage, check drone media and review the checklist before leaving.
Client-ready prompts

Topic lobs, starter scripts and supporting shots

Send two or three prompts before the shoot. The starter answer is a direction, not copy the client must memorize. Keep the final delivery natural, accurate and approved.

Topic lob 01

What makes a project custom?

Send this to the client
Can you explain what made this job more than a standard, off-the-shelf build?
Natural starter answer
“Custom means the project has to fit the customer’s intended use and the actual property. Size is only one decision. Access, openings, layout, finish choices and site constraints can all change the right answer. We start with what the building needs to do, then plan the structure around the facts we can verify.”
Supporting shots
Project wide, plan review without private details, featured custom element
CTA / guardrail
Name only verified facts; point to the estimate path.
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 02

What changes an estimate?

Send this to the client
Why can two custom structures that look similar require very different estimates?
Natural starter answer
“The visible size is only one part. Site access, preparation, materials, design details, finish level, permits, engineering and the amount of coordination can all change the scope. We need the project details before giving a responsible number.”
Supporting shots
Site access, measurements, material details, planning
CTA / guardrail
Do not quote unseen work or imply a fixed price.
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 03

The problem solved on this job

Send this to the client
What was the main challenge on this project, and how did the team work through it?
Natural starter answer
“The most important problem on a custom job is often not visible in the finished photo. It may be access, grade, an opening, the construction sequence or the way the customer plans to use the building. We identify that constraint early, explain the decision it affects, and document how the finished project answers the original need.”
Supporting shots
Before condition, constraint, work sequence, finished solution
CTA / guardrail
Avoid criticizing other contractors or overstating performance.
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 04

What should a customer decide first?

Send this to the client
What information should someone have ready before asking about a custom build?
Natural starter answer
“Start with how you want to use it, the approximate location, size range, timing and any must-have features. Photos and a simple sketch can help. From there, we can talk about the site and what needs to be confirmed before an estimate.”
Supporting shots
Customer-eye view, site location, sketch or approved plan
CTA / guardrail
Invite a conversation; do not present preliminary ideas as final design.
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 05

Why the site matters

Send this to the client
How do access, grade and the surrounding property affect a custom project?
Natural starter answer
“A project has to work on the actual property, not just on paper. Access for materials and equipment, grade, drainage, setbacks, utilities and nearby structures can affect the plan and sequence. We review the site before locking in the scope.”
Supporting shots
Drive/access, grade, property context, measurement
CTA / guardrail
Verify responsibility for permits, utilities and engineering.
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Topic lob 06

A local project story

Send this to the client
Walk through a custom project from the customer’s intended use to the finished result.
Natural starter answer
“A complete project story begins with the intended use, then shows the site constraints, the size and opening decisions, what the approved quote included, the frame-up and craft details, and finally the finished building doing the job it was designed to do. We only name materials, ratings and outcomes that the project record supports.”
Supporting shots
Town-safe establishing, before, process, details, final reveal
CTA / guardrail
Point to the matching project page and estimate action.
Director follow-up
“Can you give one real example?” Then: “What should someone do next if this applies to them?”
Backup topic bank
The custom feature people ask about most
A material or finish choice explained carefully
What makes a project a poor fit
How weather changes the build schedule
How BNI members can recognize an ideal referral
What happens after an estimate request
Post-production map

One shoot, organized for every destination

Capture clean masters first. Platform crops, captions, logos and music are added in post so the same authentic project can support social, Google, the website and the SEO partner without recycled watermarks.

5–8Vertical edits from reveal, process, details and owner answers
1Flagship 45–90 second custom-project film
25–40Edited stills for Google, website pages and referrals
5+Clean horizontal clips for project pages and estimate follow-up
1Organized handoff folder with verified facts, transcript and permissions

Project-page and Google handoff

Record project type, approved town, customer goal, custom feature, site constraint, verified scope, result, permission status and estimate CTA for every publishable job.

  • Label the project, town, shoot date, permission status and priority service.
  • Include original horizontal photos, vertical clips, clean 16:9 masters and approved drone footage.
  • Add a short transcript, verified facts, customer question and before/process/after sequence.
  • Let the website or SEO partner choose the target URL, title, internal links, schema and indexing treatment.

Publishing approval

Verify contractor and specialty requirements, permits, engineering, materials, warranties, prices, timelines, property permission and drone-flight conditions before publishing.

  • Verify names, credentials, materials, prices, warranties, timelines and performance claims.
  • Use neutral review invitations and genuine customer permission; never script praise.
  • Keep raw masters unwatermarked in the client-owned archive.
  • Track qualified calls, forms, site visits, estimates and booked work, not reach alone.

Ready for the first custom-job pilot

Choose the matching field scenario, work the checklist from top to bottom, then use the topic-lob cards to record the project explanation and estimate action.

Open first-project ROI planBack to client portal