This is the map above the other documents. The shot sheet holds the founders day down to the hour, the content plan holds the calendar week by week. This page holds the order: what each of the first three months is for, what ships in each, and what we check at day 30, 60 and 90.
The account has proof of the gym everywhere except the two people who built it. So the introductions come first, the member proof comes second, and the wider roster comes third, once the coaches have told us how they want to be covered.
Our job in these 90 days is the pipeline: a steady, published answer to who runs this gym, what the room is actually like, and what happens at a consult. Every piece exists to make the next consult easier to book and easier to close. Whether twelve a month lands is decided in the room, by you. What we control is that nobody researching you finds a quiet account again.
One filming day at Eagles Glen builds the whole first wave. The people who own the gym finally show up on the account that carries its name.
Month one said who you are. Month two shows what membership is actually like, told by the people who pay for it.
By month three the account has founders and members on record. The last wave widens to the coaches and the events, on their terms.
No promised view counts, no promised follower counts, no promised lead counts. What we commit to is the work shipping on schedule and the honest measurement of what it did.
| Checkpoint | What must be true | Where you see it |
|---|---|---|
| Day 30 | Founders series fully released, YouTube live, first article videos up, cadence held every week. | Monthly readout one |
| Day 60 | Member stories running, four of nine articles on video, TikTok pipeline routine, first month-over-month comparison. | Monthly readout two |
| Day 90 | Six of nine articles on video with the rest queued, coach coverage underway as the coaches chose, re-score complete against 28 of 60. | The quarter readout |
Six things, none of them hard, all of them better settled before the first camera comes out.
On camera, voice only, or floor presence in the background. Asked, not assumed. Their answer shapes filming day three.
Who is currently coaching and how each name and handle should appear when they do appear. We work from your list, not from what the internet suggests.
The channel is being stood up either way; the name on it is yours to pick before we publish to it.
The old pre-launch page still describes a gym that has since opened and filled. It should be retired or rewritten so the story published matches the story filmed.
The structured data on the site still carries an old address and number. Small fix, real confusion for anyone cross-checking. Details are itemized on the deliverables page.
Who at Build & Burn approves posts, and how fast. One name and a same-week habit keeps the calendar honest.
Month one puts the founders on the record. Month two lets the members prove the room. Month three widens to the roster and the events, and closes with the same scorecard that opened the engagement. Three filming days, thirteen weeks of publishing, and a number at the end that neither of us can argue with.