Two rungs, priced separately, and you can stop after the first one. Nothing on this page asks the association to invent a new program. Every series below runs on material you already generate.
The first rung is fixed scope with no contract. If it does not earn the second one, there is no second one.
This is the part worth thinking about before the number scares anybody. Your 2026 sponsorship inventory is already published, and there is a gap in it.
Your published 2026 packages run Platinum at $6,000 with one slot, Gold at $3,350 with two, Silver at $2,350 with four, and Bronze at $1,900 unlimited. A Media Partner tier sitting between Gold and Platinum, presented as underwriting the association's video, podcast and photography for the year, is a natural fit and it is the model the strongest associations in the country already use. HAVAN in Vancouver has run ninety three podcast episodes across eight seasons on named season sponsors. Greater Houston funds a weekly newsletter on $130 to $200 ad slots.
Two Media Partner slots at $4,500 would cover the engine outright with room left over, and every piece of content produced for the year would carry the underwriter's name. That makes this budget neutral rather than a new line item, which matters for a board vote.
Each one has a fixed format and a fixed cadence, and each was chosen because a named association somewhere in the country has already proven it works at roughly this scale.
Carousel or 60-second reel from an awards entry: before, after, three detail shots, the builder's own 250-word narrative cut to a caption.
Zero production cost, because the photography and the writing already exist and were submitted with permission. Fifty-two posts a year from a filing cabinet.
8 episodes, 20–30 minutes, filmed two at a time, hook-style titles, two event sponsors per event episode.
Podcasts pinned to the event calendar survive; open-ended ones die. Declare the season and announce the break rather than promising weekly and going dark.
90-second builder profile filmed on an active jobsite, one per participating member.
Every builder re-shares their own profile, which is how the association reaches audiences it does not own.
One script, six localized cuts published the same day: Stroudsburg, East Stroudsburg, Mount Pocono, Tobyhanna, Coolbaugh, Polk.
Every township supervisor, local reporter and member in that town gets a version with their own town in the title. Monroe County issued 192 new single-family permits in 2024 and zero in Stroudsburg Borough, so the story is already in the data.
60-second answer to one homeowner question, filmed with a member on camera.
The consumer-info page is the association's entire consumer content strategy, roughly 300 words of undated all-caps advice. This is that page, turned into a year of video.
Quarterly explainer on real local numbers: median sale price, permit counts, township-by-township build activity.
PMVB and the Monroe County Planning Commission publish free, citable data the association has never used. Being the source local press quotes is the cheapest authority available.
:06, :15 and :30 spots cut from existing footage and run as geo-targeted YouTube and Meta ads in Monroe, Pike and Carbon.
The highest-leverage move available, because the raw material is already shot. 118 videos are sitting in the library.
Nine recurring events. Each is a shoot day, a set of deliverables, and a template that gets better the second time.
Pre: exhibitor recruitment reels (Feb), booth-map lead magnet, ticket-price announcement, :15 geo-targeted ad cuts in the two weeks prior. During: 3–5 Instagram Story frames per day, 1–2 Facebook posts per day, a walk-the-floor 'X things I found at the show' reel, scavenger-hunt UGC. After: highlight film, '5 trends we saw' recap, exhibitor testimonial clips, and a published attendance number.
Pre: category explainer videos, 'how to photograph your project for entry' guide, deadline countdown, past-winner throwbacks. Night: two-camera gala coverage, winner reaction clips, red-carpet portraits. After: a highlight film, then one winner case study per week for the next year using the entry photos and 250-word narratives already submitted.
Sponsor-recognition reel, foursome portraits delivered same-day to every player, leaderboard post, hole-sponsor sales collateral for next year, dinner speaker clip.
Weekly standings graphic, rookie profile, season-opener and season-closer pieces, one long-form 'sixteen seasons' feature.
Action photography, team results, sponsor thank-yous, 'first-timer's guide to clays' explainer video.
'Who to meet' pre-event post, photo album, new-member introduction clips filmed on the night.
Winner profile filmed with the recipient, a 'careers in the trades' series, a guidance-counselor outreach kit, and an MCTI co-op partnership story.
Name and identity, its own domain and Instagram handle, exhibitor waitlist landing page, founding-sponsor campaign, and a behind-the-scenes documentary series following the committee.
Speaker clips, member spotlight of the month, scholarship presentation in May.
Eleven measures with a 90 day target and a twelve month target. Every figure in the first column is verified, not estimated.
| Measure | Today | 90 days | 12 months |
|---|---|---|---|
| Website — stale or broken pages | 14 identified | 0 Severity-1 | 0 |
| News items published | 0 ever | 12 | 50+ |
| Calendar events with a venue and price | 0 of 49 | 49 of 49 | All |
| Podcast episodes published on a real feed | 0 | 4 | 8 + a declared season 2 |
| Awards winner case studies published | 0 | 12 | 52 |
| Instagram followers | 835 | 1,100 | 1,800 |
| Instagram posting cadence | ~1.5/week | 3/week + Stories at events | NAHB band: 1–4/week, 3–5 Story frames/day at events |
| Published home show attendance | Never published | 2026 number published | Year-over-year trend published |
| Paid local video campaigns run | 0 | 1 (awards) | 2 (show + awards) |
| Member-facing video assets in the library | 118 uncatalogued | Catalogued + 20 new | 150+, tagged and reusable |
| State / national award entries | 0 on record | 1 filed | 3 filed |
A one off pass through the awards entries: cataloguing, rights checkboxes, and a publishable winners archive going back as far as the material allows. Priced once the volume is known.
A proper highlight film plus the six, fifteen and thirty second cuts for paid distribution, and a booth sales one pager built from real attendance numbers.
Name, identity, its own domain and handle, an exhibitor waitlist page, and a documentary series following the committee that is building it.
For the empty job board and the MCTI pipeline that already sits on your board. Answers the trades shortage with something a school can actually show.
Scoping and a publisher introduction on the Berks County model, where an outside publisher sells the advertising and carries the risk.
Campaign setup and management for geo targeted YouTube and Meta, Monroe, Pike and Carbon. Media spend is separate and stays yours.