Everything in one place rather than a pitch across a table. The short version: you have already done the work, and almost none of it is online. Forty six years of professional project photography sits in an entry archive that gets opened once a year. A named podcast has a brand, a promo and zero published episodes. The news feed that powers your own homepage has never had a single item in it. Meanwhile your Instagram quietly outperforms every association in Pennsylvania on a per-member basis, and it is not linked from your website. Start with the audit.
The box score and the receipts behind it. A flagship home show page still dated 2023, the booth sales page returning a 404 while it ranks in Google, two different Executive Directors named on the live site, eight address variants in the wild, and the one asset in here that nobody else in the county owns.
Sixty six builder associations measured the same way, from resort market peers your size to the ones running the best media operations in the country. Where you actually rank in Pennsylvania, why association podcasts die, and the sixteen things worth stealing.
Two rungs, not a retainer pitch. A foundation fix that stands on its own, then a content engine only if the first one earns it. Plus the seven recurring series, the twelve month calendar, and a way to underwrite the whole thing out of sponsorship instead of dues.
The first 90 days, phase by phase, every task marked for who does it, pinned to dates already on your own calendar. Includes the nine things I could not verify from outside and the questions that would settle them in half an hour.
The fun part. Seventy three specific shots across six scenarios: the Kalahari show floor, the November awards gala, the archive rescue that turns forty six years of entry photography into a year of posts, the golf league, the board portrait session, and a podcast day that records four episodes at once. Checkable in the field, with the on camera topics already written.
A 20 out of 60 is not a judgment on the association. It measures only what has been built online, and the shape of this one is unusual: there is no category that needs to be created from nothing. Every point on the board is a publishing problem, not a building problem. The material already exists, Rob