Pocono Builders Association — Launch Roadmap

Fixed Points

Dates already on your calendar

Nothing below needs scheduling. These are published events and published deadlines, and they are what the first ninety days should be built around.

Aug 5

Summer Mixer

5:30 to 7:30pm. New member introductions filmed on the night

Aug 11

NEPA EXPO Committee

Also 8 Sep and 13 Oct. Start the launch documentary at meeting one

Aug to Sep

Golf league Thursdays

6, 13, 20, 27 Aug and 3, 10, 17 Sep. Sixteenth season

Sep 25

Awards entry deadline

Portal opened 17 July. $240 per entry, includes a dinner seat

Nov 2

Sporting Clays Shoot

8:30am to 2:30pm

Nov 11

Awards Gala

Venue still TBD. The single biggest shoot of the year

The Work

Phase by phase

Phase 0 · Before anything ships

Half an hour on the phone0 of 9 done

Confirm the 2027 home show dates and whether it is one day or twoYour calendar, the Visitors Bureau and the state association's listing currently disagree

PBA

Confirm the 2027 booth pricing and admission priceNeither is published anywhere. Last verifiable admission is $6 cash from 2022 press

PBA

Confirm who has website access and who controls itMember Benefits has not been touched since December 2021

PBA

Confirm the current member countThe 120 plus figure comes from a state directory page that still lists a 2020 president

PBA

Get Google Business Profile access, or confirm it is claimedThe profile exists and could not be inspected. Four reviews is the lowest number in the audit

PBA

Identify the owner of Facebook page 100088632717714It is actively posting about your 2026 show and it is not either page you link to

PBA

Confirm whether Member Speak episodes can be published, and how many existEpisodes are on YouTube. The podcast page lists none

PBA

Confirm whether awards entrants can be asked for publishing rights retroactivelyThis determines how far back the archive can be opened

PBA

Confirm the real home show attendance, even a rough door countNo footfall figure exists in any source, ever. This is what sells booths

PBA

Phase 2 · Turn the lights on

Days 15 to 450 of 9 done

Publish the first six news itemsThe news module has never had an item in it, which is why the homepage widget renders empty

Both

Add a venue and a price to all 49 calendar eventsNot one of the 49 currently publishes either

PBA

Add the monthly membership dinners and the 11 November Awards Gala to the calendarBoth are missing entirely

PBA

Ask for Google reviews at one membership dinnerFour reviews across 120 plus members and 34 years of accreditation

PBA

Google Business Profile overhaulCategory, hours, photos, services, and a first response pass

R0BATO

Citation cleanupTwo phone numbers, eight address renderings, two ZIP+4 codes, two spellings of the name

R0BATO

Board and staff portrait session, one half day21 plus named local business leaders with no visual identity anywhere

R0BATO

Open the awards archive on the last three yearsAdd a rights checkbox to the 2027 entry form while you are in there

Both

Build the winners archive pageA member's own site currently documents your winners better than you do

R0BATO

Phase 3 · Start the engine

Days 46 to 900 of 9 done

Relaunch Member Speak as a declared seasonHook titles, not Guest with Company. Both dead shows in the study used that convention

Both

Make a podcast appearance a new member benefit and price sponsor guest slotsGold Coast Builders model. Costs nothing and solves guest booking permanently

PBA

Publish the back catalogue with real titles and a working feedThen check the feed monthly, which is the one thing Gold Coast got wrong

R0BATO

Start Project of the Week from the awards archiveFifty two posts a year out of a filing cabinet

R0BATO

Cut the existing 118 video library into fifteen and thirty second spotsBlack Hills HBA has 589,775 views on thirteen subscribers doing exactly this

R0BATO

Set up geo targeted YouTube and Meta campaigns for Monroe, Pike and CarbonMedia spend stays yours and stays separate

R0BATO

Cover the 2 November Sporting Clays Shoot8:30am to 2:30pm, already on your calendar

R0BATO

Cover the 11 November Awards GalaThe biggest shoot of the year. Venue is still TBD and needs announcing

R0BATO

File one NAHB Association Excellence Award entryUnder 200 member division, four Communications categories, and you have never entered

Both

Phase 4 · The structural moves

Quarter two and beyond0 of 6 done

Decide on members only booths or a non member premium for the showFlathead makes booths members only. Black Hills charges $810 against $545

PBA

Publish the 2027 attendance figureAlmost nobody in the national comp set does. It is what proves exhibitor ROI in writing

Both

Scope a consumer magazine on the Berks County modelAn outside publisher sells the advertising and carries the risk

Both

Take the NEPA B2B Expo launch seriouslyA committee has been meeting since August with zero public marketing presence

Both

Decide whether a home tour is worth addingJune is the highest volume content month for every peer and the month you publish nothing into

PBA

Propose the Media Partner sponsorship tier to the boardTwo slots at $4,500 covers the engine and makes it budget neutral

Both

The order matters. Nothing in phase three earns its keep while the home show page still says 2023 and the booth sales page still returns a 404. Fix the storefront, turn the lights on, then start the engine.

The plan and the investment → The shoot plan →

The first
ninety days

Dates already on your calendar

Phase by phase

Phase 0 · Before anything ships

Phase 1 · Stop the bleeding

Phase 2 · Turn the lights on

Phase 3 · Start the engine

Phase 4 · The structural moves

The firstninety days

Dates already on your calendar

Phase by phase

Phase 0 · Before anything ships

Phase 1 · Stop the bleeding

Phase 2 · Turn the lights on

Phase 3 · Start the engine

Phase 4 · The structural moves

The first
ninety days